高级产品设计师，Coinbase One
Senior Product Designer, Coinbase One
准备开展职业生涯中最有影响力的工作吗？在Coinbase，我们对增加经济自由的使命毫不妥协。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是让你突破自我认知极限的地方。如果你准备好与那些不愿满足于“足够好”的人一起打造金融的未来，你就在正确的地方。Coinbase是一家以远程办公为主，但不局限于远程的公司。期待每季度进行一次高强度的线下工作会，称为“冲刺”。
Coinbase的金融服务与忠诚度（FSL）团队正在打造让Coinbase成为存款、持有和增长资金的最佳平台的产品。Coinbase One（CB1）支柱负责我们的会员产品，拥有超过100万付费订阅者。作为消费者与企业部门FSL团队的高级产品设计师，你将负责CB1会员体验，塑造会员首页、参与和留存流程，以及推动订阅者价值并减少流失率的活动表达。
你将负责：
- 负责CB1会员首页、参与界面和留存流程在移动端和网页端的全流程设计
- 主导会员首页的重新设计，这是一个P0级项目，旨在为CB1订阅者创建一个持续且个性化的目的地
- 设计活动表达（会员月/周）、游戏化机制（连续打卡、挑战）和发现界面，以提高福利使用率
- 与产品管理及工程团队合作，制定路线图、范围，并快速交付高质量功能
- 与产品创意团队合作，设计活动视觉表达，设定CB1在关键时刻的外观和感觉标准
- 作为高级专家贡献设计评审、同行评审和团队文化
所需技能和经验：
- 5年以上产品设计经验，能够大规模交付面向消费者的產品（移动端和网页端）
- 作品集展示从策略到执行的全流程产品设计，有明确的用户体验思维和视觉工艺证据
- 有设计会员、忠诚度或参与驱动型产品的经验（订阅、奖励、留存）
- 在模糊的问题空间中具备迭代交付的能力，同时保持连贯的长期愿景
- 有直接与工程团队协作的经验，能够将技术限制纳入设计决策
- 在多个系统层面具备系统性思维
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Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. The Coinbase One (CB1) pillar owns our membership product with 1M+ paid subscribers. As a Senior Product Designer on the Financial Services & Loyalty team within the Consumer & Business group, you'll own the Coinbase One (CB1) member experience, shape the member home, engagement and retention flows, and campaign expressions that drive subscriber value and reduce churn.
What you'll do:
- Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web
- Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers
- Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates
- Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity
- Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments
- Contribute to design crits, peer reviews, and team culture as a senior IC
Required Skills and Experience:
- 5+ years of product design experience shipping consumer-facing products at scale (mobile and web)
- Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft
- Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention)
- Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision
- Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions
- Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$180,370—$212,200 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.