高级经理，洞察与分析
Senior Manager, Insights and Analytics
Zeta Global (NYSE: ZETA) 是一家人工智能驱动的营销云平台，利用先进的人工智能（AI）和数万亿的消费者数据信号，帮助营销人员更高效地获取、增长和留住客户。通过 Zeta 营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活整合到一个平台上——由行业内最大的专有数据库和 AI 驱动——让复杂的营销变得简单。我们的企业客户在多个垂直领域，能够通过每个渠道为每位消费者提供个性化体验，从而提升营销活动的效果。Zeta 由 David A. Steinberg 和 John Sculley 于 2007 年创立，总部位于纽约市，并在全球设有办事处。如需了解更多信息，请访问 www.zetaglobal.com。
职位描述
Zeta Global 正在为其 ZX 激活部门寻找一位经验丰富的外部客户合作高级经理，数据科学与分析（个人贡献者角色）。他们将负责制定以绩效为导向的营销和分析策略，以实现客户在客户获取方面的最佳表现。
该职位将与跨职能团队合作，包括但不限于销售、客户成功、运营、工程和数据云团队。您将通过提供可操作的见解来支持战略增长计划，帮助客户获取新客户。您将受益于一个全球分布的数据分析团队，他们在数据质量保证、报告和工具开发方面提供关键支持，使您可以专注于高影响力的策略工作。
职责
- 战略领导
- 定义并推动与客户参与、媒体表现和营销评估优先级一致的清晰分析愿景。
- 通过将分析嵌入战略规划、活动优化和决策流程，倡导数据驱动的文化。
- 领导针对每个客户的特定目标制定和执行测量框架，确保与业务目标保持一致。
- 数据与分析
- 通过识别性能驱动因素、解决异常情况并构建具有说服力的叙事来展示媒体影响，将数据转化为可操作的见解。
- 建立并维护统计有效且可操作扩展的测试框架。
- 通过交付结果增强信心和一致性
查看英文原文
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
Zeta Global is looking for a seasoned, external client-engaging Senior Manager, Data Science & Analytics (individual contributor role) for its ZX Activation division. They will be responsible for prescribing a performance-oriented marketing and analytics strategy to achieve optimal performance in the client’s customer acquisition efforts.
This position will partner with cross-functional teams including but not limited to Sales, Client Success, Operations, Engineering, and Data Cloud. You will support strategic growth initiatives by delivering actionable insights to helping clients acquire new customers. You will benefit from a globally distributed Analytics team that provides essential support across data QA, reporting, and tool creation, allowing you to prioritize high-impact strategy work.
RESPONSIBILITIES
- Strategic Leadership
- Define and drive a clear analytics vision aligned to client engagement, media performance, and marketing measurement priorities.
- Champion a data-driven culture by embedding analytics into strategic planning, campaign optimization, and decision-making processes.
- Lead the development and execution of measurement frameworks tailored to each client’s objectives, ensuring alignment with business goals.
- Data & Analytics
- Translate data into actionable insights by identifying performance drivers, resolving anomalies, and crafting compelling narratives that demonstrate media impact.
- Establish and maintain robust testing frameworks that are statistically valid and operationally scalable.
- Drive confidence and alignment by delivering actionable insights rooted in analytics, business strategy, and persuasive communication.
- Provide business feedback as a key stakeholder in the development of standardized dashboards and advanced analytics to measure the effectiveness of campaigns.
- Leverage predictive and prescriptive analytics to identify trends, opportunities, and risks related to client behavior and retention.
- Marketing Measurement
- Utilize advanced analytics to quantify marketing impact and ROI, and partner cross-functionally to diagnose and address performance irregularities.
- Implement robust A/B and multivariate testing and experimentation protocols to optimize campaigns and maximize impact.
REQUIREMENTS
- Master’s degree in Analytics, Management Science, MIS or similar quantitative disciplines.
- 8+ years of experience in Analytics, marketing measurement, campaign optimizations, with a strong focus on email marketing.
- Expertise in advanced analytics tools and Business Intelligence tools.
- Proven experience designing and scaling experiments in a digital environment.
- Exceptional analytical and problem-solving skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to influence senior stakeholders and clients.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $125,000 - $145,000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
#LI-ND1
#LI-remote