高级数字体验专员
Sr. Digital Experience Specialist
GoodRx 是美国领先的处方药节省平台。每年被超过 2500 万消费者和 75 万名医疗保健专业人士信赖，GoodRx 为全美 7 万多家药店的通用药和品牌药提供节省费用和可负担性的选择，同时还提供全面的医疗健康研究和信息。自 2011 年以来，GoodRx 已帮助消费者在处方药费用上节省了近 750 亿美元。
我们的目标是帮助美国人找到便捷且负担得起的医疗服务。我们为消费者、雇主、医保计划以及任何希望为所有美国人提供可负担处方药的人提供解决方案。
关于职位：
我们正在寻找一位具有战略眼光、注重细节的高级数字体验专家，以提升 GoodRx 优先增长领域（包括 Companion、减肥订阅服务及其他关键业务线）的数字体验。在此职位中，您将把业务目标、客户洞察和绩效数据转化为可执行的转化率优化（CRO）和数字体验路线图。您将独立工作，并与市场、产品、设计、分析、工程、SEO、CRM 和法律团队合作，以交付有效的数字体验并实现可衡量的结果。
职责与要求：
- 策略与路线图：为指定的业务线制定数字体验策略，并管理优先级明确的 CRO 和落地页路线图。
- 优化：持续优化落地页和商品模块，同时确保所有渠道的信息一致性。
- 实验与分析：设计、启动并分析 A/B 测试和多变量测试（例如使用 Optimizely），并利用分析工具（例如 Amplitude、Lookr）生成可操作的见解。
- 跨职能领导：作为市场部 CRO、落地页和升级销售开发的主要联系人。与市场和产品负责人紧密合作，确保测试计划和设计符合不断变化的业务目标和产品/活动需求。
- AI 集成：实施可重复的 AI 支持的工作流程，用于研究、内容创作和流程改进，同时遵守法律和品牌标准。向跨职能利益相关者传达发现、建议和结果，并根据业务需求和绩效数据调整方法。
所需资格：
- 市场营销、数字媒体、商业、设计或相关领域的学士学位。
- 5 年以上相关工作经验
查看英文原文
GoodRx is the leading prescription savings platform in the U.S.Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role:
We are seeking a strategic, detail-oriented Sr. Digital Experience Specialist to enhance digital journeys for GoodRx’s priority growth areas, including Companion, Weight Loss Subscriptions, and other key business lines. In this role, you will translate business goals, customer insights, and performance data into actionable conversion rate optimization (CRO) and digital experience roadmap, You will work independently and partner across Marketing, Product, Design, Analytics, Engineering, SEO, CRM, and Legal to deliver effective digital experiences and measurable results..
Role & Responsibilities:
- Strategy & Roadmap: Define digital experience strategies for assigned business lines and manage a prioritized CRO and landing-page roadmap.
- Optimization: Drive continuous optimization for landing pages and merchandising modules while ensuring messaging continuity across all channels.
- Experimentation & Analytics: Design, launch, and analyze A/B and multivariate experiments (e.g., using Optimizely) and utilize analytics (e.g., Amplitude, Lookr) to generate actionable insights.
- Cross-Functional Leadership: Act as the point of contact for CRO, landing page, and upsell development within Marketing. Partner closely with Marketing and Product leads to ensure testing plans and designs meet evolving business objectives and product/campaign needs.
- AI Integration: Implement repeatable AI-enabled workflows for research, content creation, and process improvement while upholding legal and brand standards. Communicate findings, recommendations, and results to cross-functional stakeholders and adapt approaches based on business needs and performance data.
Required Qualifications:
- Bachelor’s degree in Marketing, Digital Media, Business, Design, or equivalent experience.
- 5+ years of experience in digital experience, growth marketing, or related digital disciplines.
- Proven ability to lead digital strategy and landing-page optimization across multiple channels.
- Strong understanding of performance marketing and user-centered design.
- Hands-on experience with experimentation platforms (e.g., Optimizely) and analytics tools (e.g., Amplitude, Google Analytics, Looker).
- Proficiency with enterprise CMS (e.g., Contentful) and project management tools (e.g., Jira, Asana, Airtable).
- Excellent analytical, project management, and stakeholder communication skills.
Preferred Qualifications:
- Experience in subscription, healthcare, or high-volume consumer digital businesses.
- Demonstrated ability to build repeatable experimentation, reporting, or AI-enabled workflows that improve team speed and quality.
- Experience partnering with senior stakeholders across Marketing, Product, Design, Analytics, and Engineering.
Measures of Success:
- Successful connection of digital experience priorities to measurable business outcomes.
- Improvement in conversion, engagement, subscriber growth, and retention KPIs.
- Predictable delivery of high-quality experiments and launches.
- Strong cross-functional alignment and reduced operational friction.
All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$96,000.00 - $154,000.00New York Office:
$88,000.00 - $141,000.00Santa Monica Office:
$80,000.00 - $128,000.00Other Office Locations:
$72,000.00 - $115,000.00GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us .
We prioritize candidate safety. Please be aware that all official communication will only be sent from @goodrx.com or addresses.
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visiteach month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit.
Originally posted on Himalayas