营销活动负责人
Marketing Campaigns Lead
Terra 是一个以 AI 为本的代理渗透测试平台。我们通过持续、由变更触发的进攻性安全措施，对网络应用、外部网络、AI 系统和内部基础设施进行防护，并有人员在环。我们已完成 A 轮融资，发展迅速，正在打造将带我们进入下一阶段的活动引擎。
职位描述
你从头到尾负责所有活动：从概念到发布再到报告。产品发布、合作伙伴联合营销、目标账户营销（ABM）策略、事件驱动的推动、持续的培育。你在 Terra 定义什么是活动，然后执行它。
你将与产品市场管理（PMM）紧密合作，制定信息和定位；与销售和增长团队合作，处理分发、目标定位和销售线索目标。你将自己制作素材，或指导并管理我们的内部创意制作人完成任务。这两方面都很重要。
这是一个独立贡献者（IC）职位。没有直接下属。你是活动负责人，而不是活动管理者。
你将负责
- 负责活动日历及其中的每项活动：撰写方案、计划、构建、发布、衡量、迭代
- 将 PPM 的信息转化为适用于邮件、付费广告、网站、社交媒体和活动的创意、文案和流程
- 与 CrowdStrike、Palo Alto 等公司开展联合营销活动，并与我们所处的联盟合作
- 发布素材：落地页、邮件、广告文案、简介页、培育流程、销售支持材料。你可以自己撰写和构建，也可以指导制作人并推动其完成
- 为每项活动设置指标，以便我们知道哪些有效、哪些无效，以及哪些需要加大投入
- 建立流程。我们已有部分流程。你将优化现有流程，并补充缺失的部分，而不会让我们变成官僚机构
细节
- 远程办公，面向美国地区
- 年度出差 10-20%，用于会议、外出会议、客户拜访和合作伙伴会议
如何申请
发送简历，并附上一段简短说明，介绍你曾主导过的最佳活动，以及它成功的原因。不接受简历模板。
要求
- 6-10 年 B2B 营销经验，简历中需体现真实的活动主导经历，而非仅执行角色
- 必须有网络安全经验。你了解 CISO 如何采购，安全营销如何落地，以及如何撰写不会被技术受众嗤之以鼻的文案
- 具备合作伙伴营销能力。你曾与生态系统合作伙伴开展联合活动，并知道如何处理法律、品牌和时间线上的摩擦
- 有韧性。你可以在同周内撰写邮件、构建落地页、指导设计师、提取报告并组织回顾会议
- 能够在“这里是有计划”和“这里是执行”之间的灰色地带工作
查看英文原文
Description
Terra is the AI-native agentic pentesting platform. We run continuous, change-triggered offensive security across web apps, external networks, AI systems, and internal infrastructure, with a human on the loop. We're Series A, moving fast, and building the campaign engine that will carry us through the next stage.
The role
You own campaigns end to end. Concept to launch to reporting. Product launches, partner co-marketing, ABM plays, event-driven pushes, always-on nurture. You define what a campaign is at Terra and then you run it.
You'll partner closely with PMM on messaging and positioning, and with Field and Growth on distribution, targeting, and pipeline goals. You'll either produce the assets yourself or brief and manage our in-house creative producer to get them done. Both muscles matter.
This is an IC role. No direct reports. You're the campaign owner, not the campaign manager.
What you'll do
- Own the campaign calendar and every campaign on it: brief, plan, build, launch, measure, iterate
- Translate PMM messaging into channel-ready creative, copy, and journeys across email, paid, web, social, and events
- Run partner co-marketing campaigns with names like CrowdStrike, Palo Alto, and the coalitions we sit inside
- Ship the assets. Landing pages, emails, ad copy, one-pagers, nurture flows, sales enablement. Either you write and build, or you brief the producer and drive it to done
- Instrument every campaign so we know what worked, what didn't, and what to double down on
- Build the process. We have some. You'll sharpen what exists and add what's missing without turning us into a bureaucracy
Logistics
- Remote, US-based
- Travel 10-20% for conferences, offsites, customer visits, and partner meetings
How to apply
Send a resume and a short note on the best campaign you've run and what made it work. No cover letter templates. '
Requirements
- 6-10 years in B2B marketing, with real campaign ownership on your resume, not just execution
- Cybersecurity experience, non-negotiable. You know how CISOs buy, how security marketing lands, and how to write copy that doesn't get eye-rolled by a technical audience
- Partner marketing chops. You've run joint campaigns with ecosystem partners and know how to navigate legal, brand, and timeline friction
- Scrappy. You can write the email, build the landing page, brief the designer, pull the report, and run the retro, all in the same week
- Comfortable in the gray zone between "here's the playbook" and "figure it out." You can execute in a defined process and build one where none exists
- Strong writer. If you send us a cover letter that reads like ChatGPT wrote it, we'll know
- Bonus: experience marketing an AI-native product, or coming from a Series A / B startup that scaled its marketing motion
Originally posted on Himalayas