内容营销经理
Content Marketing Manager
公司简介
服务那些服务人民的人
Granicus 通过构建、实施和维护正在改变政府科技行业的技术而充满激情,我们致力于将政府与民众联系在一起。我们的使命是通过以公平和包容的方式满足客户的需求并实施我们的技术来支持我们的客户。过去五年中,Granicus 一直位列 GovTech 100 榜单,并被 BuiltIn 评为最佳工作公司之一。
在过去 25 年里,我们已为 5500 家联邦、州和地方政府机构提供服务,超过 3 亿公民用户构成了无与伦比的订阅网络,他们使用我们的数字解决方案让世界变得更美好。凭借全面的基于云的通信、政府网站设计、会议和议程管理软件、档案管理以及数字服务解决方案,Granicus 在美国、英国、澳大利亚、新西兰和加拿大推动政府与居民之间建立更紧密的关系。通过简化与居民的互动,同时传播关键信息,Granicus 让政府更贴近其服务的人民——在全球范围内推动有意义的变革。
想了解更多?在这里查看我们所做的更多内容。
职位概述
Granicus 正在寻找一名品牌文案撰写员加入内容团队,负责营销材料的开发、创作和编辑,特别关注将复杂的长篇文案转化为简洁的短篇内容。这个角色是我们内容引擎的关键部分,对于确保 Granicus 以最佳方式讲述我们的故事,并以最具吸引力的方式呈现给每个渠道至关重要。
需要具备出色的写作和编辑技能。理想的候选人应展示出撰写广告和宣传文案(简短、有力、有效)的能力,并与市场、销售和管理层合作,创建有影响力的短篇和中篇内容(一页纸资料、亮点资料、思想领导力博客、简明指南)。具备其他形式叙事技能(视频、图片、演示文稿、社交媒体)者优先考虑。
你将与品牌、细分市场、产品营销和区域营销人员密切合作,构思、撰写和制作跨网页、社交媒体、自有媒体和其他形式的营销活动。你还将与这些团队合作,持续优化我们的信息并在需要时更新材料。
职责
查看英文原文
The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Want to know more? See more of what we do here.
Job Summary
Granicus is seeking a Brand Copy Writer to join the Content Team with development, creation, and editing of marketing collateral, with a special focus on transforming complex, long-form copy into pithy short-form content. This role is a critical part of our content engine and will be essential for ensuring Granicus goes to market with the best version of our story, told in the most engaging way for each channel.
Strong writing and editing skills required. The ideal candidate has demonstrated skills developing ad and promotional copy (short, snappy, effective) and working with marketing, sales, and leadership to create impactful short- and medium-form content (one-pagers, brag sheets, thought leadership blogs, short guides). Skills with alternate forms of storytelling (video, images, presentations, social) is a preferred.
You will work closely with brand, segment, product marketing, and regional marketers to ideate, write, and produce campaigns across web, social, earned media, and other forms of collateral. You will also work with these teams to continuously optimize our messaging and update collateral as needed.
What Your Impact Will Look Like
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· A strong writer capable of distilling complex ideas and long messaging documents into short, punchy copy that will attract readers and get them to engage with longer-form and lead-gen content.
- A team player who takes initiative and ownership over projects, bringing stakeholders and subject matter experts together to develop engaging campaign strategies.
- An innovative thinker who looks for new channels, formats, and mixes of content to deliver the most impactful marketing collateral.
- Someone with strong communication and project coordination skills who can help stakeholders surface their best ideas and develop content strategies to match.
- Someone who looks beyond single-use or standalone content for opportunities to produce evergreen materials and multichannel campaigns.
- Capable of producing 5-10 blogs’ worth of copy a week (actual mix and deliverables will vary based on need).
- Proficient in finding innovative ways to make the most out of content through multiple channels and content types.
- Someone with strong in-line and developmental editing skills.
- Someone who demonstrates creativity in written copy, as well as campaign planning and market strategies.
You Will Love This Job If You Have
· You have at least 4-6 years of related experience developing content for marketing teams, particularly for ads, social, and brand messaging.
· You have strong writing skills, with the ability to draft copy that emotional, logical, informative, and engaging.
· You communicate well with team members and customers.
· You have excellent MS Office skills.
· You are detail-oriented, especially when it comes to editing and refining copy.
· You have exceptional problem-solving skills.
· You have effective project management skills, including challenging the status quo and identifying needs to reassess existing approaches/processes.
· You are adaptable and enjoy working in a fast-paced dynamic environment.
· You demonstrate an ability to meet deadlines without compromising accuracy or quality.
· You understand the difference between using AI as a development tool versus having it do your writing for you.
Pay Range
USD $81,000.00 - USD $110,000.00 /Yr.About Us
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
· We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to bea part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important andsometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.
- We bring in special guests from time to time to discuss issues that impact our employeepopulation
The Impact
· We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
The Benefits
At Granicus, we offer a comprehensive and flexible benefits package designed to support your well-being, growth, and work-life balance—starting from day one. Here’s what you can expect as a U.S.-based team member:Flexibility & Balance
- Flexible Time Off – Take the time you need to rest, recharge, and live your life.
- Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
- Work From Home Reimbursement – Support a productive home office environment.
Health & Wellness
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Multiple Health Plan Options – Including a 100% employer-paid plan.
- Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
- Fitness Reimbursement Program – Stay active, your way.
- On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Family & Future
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Paid Parental Leave – For both birthing and non-birthing parents.
- Traditional & Roth 401(k) – With a generous company match.
- Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Growth & Recognition
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Online Learning Platforms – Fuel your professional development.
- Competitive Salary & Bonuses – Your contributions are valued and rewarded.
Equal Opportunity Employer
Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status with regard to public assistance, familial status, military or veteran status or any other status protected by applicable law.Originally posted on Himalayas