品牌与传播总监
Director, Brand and Communications
Kickstarter 是全球领先的创意项目众筹平台，涵盖电影、游戏、音乐、艺术、设计和科技等领域。自 2009 年成立以来，我们的使命是帮助创意项目实现，这一使命一直由幕后工作者推动。
我们共同帮助世界各地的创作者启动了数以十亿美元计承诺金额的创意项目。这种承诺也延伸到内部。基于共同的价值观，Kickstarter 投资于团队的成长与成功，将员工视为完整的人，赋予他们自主权和空间，让他们参与塑造工作和公司发展的决策。
Kickstarter 正在寻找一位品牌与传播总监加入我们的市场团队，向首席营销官汇报。合适的人选将帮助塑造我们的品牌在文化中的呈现方式，以及世界如何理解我们在实现创意想法中的角色。
我们正在寻找一位对文化有深刻理解的品牌与传播专家，了解当下吸引关注的事物，预判未来趋势，并将这些洞察转化为 Kickstarter 的有意义机会。
这位领导者将帮助定义 Kickstarter 应该引领的理念、对话、合作和文化时刻。他们将围绕强有力的创意，调动内部团队和外部合作伙伴，打造保持 Kickstarter 与创作者、支持者、媒体和更广泛文化背景相关性的叙述和综合项目。
品牌与传播总监将作为 Kickstarter 的内部传播负责人和公关机构的高级合作伙伴，设定明确的议程，激发机构的最佳思路，并确保我们的传播工作积极、雄心勃勃且有效。
该职位在美国的薪资范围为 185,000 至 215,000 美元。
在该职位中，您将：
- 发现新兴的文化对话、创意运动和及时的机会，其中 Kickstarter 有可信且独特的角色可以发挥作用。
- 提出大胆、相关的想法，并快速调动团队将其转化为活动、合作、体验和故事。
- 构建清晰且有说服力的关于 Kickstarter 品牌、业务、产品、创作者和影响的叙述。
- 领导主动的媒体关系，并与有影响力的记者、编辑、创作者、文化领袖和潮流引领者建立有意义的关系。
- 建立一致的故事和时刻的渠道，扩大 Kickstarter 在主要商业领域的影响力
查看英文原文
Kickstarter is the leading crowdfunding platform for creative projects across film, games, music, art, design, and technology. Since our founding in 2009, our mission to help bring creative projects to life has been powered by the people behind the work.
Together, we’ve helped creators around the world launch creative projects that have generated billions of dollars in pledges. That same commitment extends inward. Rooted in shared values, Kickstarter invests in the growth and success of our team, treating employees as whole people and empowering them with the autonomy and space to participate in decisions that shape their work and our company.
Kickstarter is seeking a Director of Brand & Communications to join our Marketing team, reporting to the Chief Marketing Officer. The right person will help shape how our brand shows up in culture—and how the world understands our role in bringing creative ideas to life.
We are looking for a culturally fluent brand and communications specialist who knows what is capturing attention now, anticipates what is coming next, and translates those insights into meaningful opportunities for Kickstarter.
This leader will help define the ideas, conversations, partnerships, and cultural moments Kickstarter should lead. They will mobilize internal teams and external partners around strong ideas, building the narratives and integrated programs that keep Kickstarter relevant to creators, backers, media, and the broader cultural landscape.
The Director will serve as Kickstarter’s in-house communications lead and senior partner to our PR agency, setting a clear agenda, unlocking the agency’s best thinking, and ensuring our communications work is proactive, ambitious, and effective.
The salary range in this role in the United States is $185,000–$215,000.
##### In this role, you will:
- Identify emerging cultural conversations, creative movements, and timely opportunities where Kickstarter has a credible and distinctive role to play.
- Generate bold, relevant ideas and mobilize teams quickly to turn them into campaigns, partnerships, experiences, and stories.
- Build clear and compelling narratives about Kickstarter’s brand, business, products, creators, and impact.
- Lead proactive media relations and cultivate meaningful relationships with influential journalists, editors, creators, cultural leaders, and trendsetters.
- Establish a consistent pipeline of stories and moments that expand Kickstarter’s presence across major business, technology, culture, and creative-industry outlets.
- Serve as the senior day-to-day lead for Kickstarter’s PR agency, providing strategic direction, sharpening ideas, maintaining accountability, and bringing out the agency’s strongest work.
- Advise the executive team on corporate positioning, executive communications, reputation, and emerging issues.
- Partner with Growth, Product, Outreach, Content & Editorial, Social, Partnerships, and other teams to ensure Kickstarter presents a clear and cohesive story across audiences and channels.
- Lead the development of integrated brand and cultural programs from initial insight through execution and amplification.
- Establish clear goals and measures of success for brand and communications work, connecting awareness and reputation to creator, backer, and business growth.
- Lead and develop a high-performing team while building a culture of creativity, urgency, collaboration, and excellent execution that drives business impact.
##### About You
- Significant senior-level experience leading brand communications, cultural marketing, public relations, or an integrated combination of these disciplines.
- Exceptional cultural fluency and a strong point of view about the ideas, people, and movements shaping creative culture.
- A record of developing original ideas and turning them into campaigns, stories, partnerships, or moments that earn attention.
- Deep relationships with major media outlets, influential journalists, cultural connectors, creators, and industry leaders.
- Outstanding communications judgment and the ability to make complex business, product, and cultural stories clear and compelling.
- Experience leading PR agencies and internal collaborators through clear strategy, strong creative direction, and measurable accountability.
- The ability to move fluidly between long-term brand building and fast-moving cultural opportunities while keeping the marketing calendar cohesive.
- Strong executive presence and experience advising senior leaders on communications, positioning, and reputation.
- A highly collaborative leadership style and the ability to create momentum across teams without relying solely on formal authority.
- Clear understanding of how to measure brand equity, share of voice (SOV), and full-funnel campaign performance.
- A genuine connection to Kickstarter’s mission and deep respect for the creators, creative communities, and backers we serve.
##### What You'll Enjoy
- A fully remote workforce with plenty of opportunities to get to know your colleagues
- 100% employer-paid health plan offerings
- 16 paid vacation days, 10 sick days, paid holidays, and a company-wide winter break between Christmas and New Years
- 25 volunteer hours each year to give back to your community
- 18 weeks of parental leave for the primary caregiver; 16 weeks of parental leave for the secondary caregiver, plus fertility/family planning resources
- 401k with 3% safe harbor contribution
- Annual stipends including a Remote Working & Wellness Stipend of $3,000 USD (prorated) each calendar year for expenses related to remote working, wellness, health, and fitness and a $500 Role Development Stipend
- Kickstarter currently operates with a 4-day workweek, a model that aligns with our belief in a healthy work-life balance and gives staff the space to be more than their work
- Incredibly talented and inspiring colleagues who know how to blend their creative endeavors into their work
You can read more about our benefits and working at Kickstarter at our Jobs page: [https://jobs.kickstarter.com/](https://jobs.kickstarter.com/)
**Our Fully Virtual Team**
We’re currently able to support employees based in the following US locations: CA, CO, CT, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA. We're also able to support employees in the United Kingdom. If you live in—or are willing to move to—any of these locations, we look forward to your application! If there is a required or preferred location for an open role, it will be listed in the job description.
Kickstarter is an equal opportunity employer. As part of our commitment to fight for equality, we work to ensure a fair and consistent interview process. We celebrate diversity, and we are committed to an inclusive work environment.
Reminder to applicants: Authentic communications from Kickstarter will always originate from official Kickstarter email domains (@kickstarter.com). Exercise caution and verify the legitimacy of anyone who claims to be representing Kickstarter on other platforms.
Please reach out to Kickstarter’s Help Center to report potentially fraudulent contact here: [https://help.kickstarter.com/hc/en-us/requests/new](https://help.kickstarter.com/hc/en-us/requests/new)