整合营销经理 - 拉丁美洲
Integrated Marketing Manager - LATAM
关于团队
OpenAI 的 LATAM 市场营销团队帮助人们了解人工智能如何改善他们的生活，并将这种价值付诸实践。我们连接全球产品创新与巴西及西班牙语拉丁美洲的本地消费者需求、文化与行为，为 OpenAI 确保通用人工智能造福全人类的使命做出贡献。
我们在整合活动、产品发布、创作者、社交媒体、合作伙伴和文化体验中结合策略与创意。与全球和本地跨职能团队合作，我们让人工智能的日常实用性对本地区的人们变得具体而相关。
关于职位
我们正在寻找一位经验丰富、亲力亲为的整合市场营销经理，负责领导 LATAM 地区的消费者营销项目，目前重点关注巴西，并与西班牙语市场紧密协作。该职位位于巴西圣保罗。
你将从消费者洞察和产品理解出发，制定清晰的战略、有说服力的创意点子和整合计划，以实现可衡量的结果。你应能自如地探索人工智能产品并撰写方案，也能协调全球利益相关者、指导创意开发并推动执行。你的工作将帮助人们发现 ChatGPT 的实用应用，并建立对新功能的信心。该职位位于巴西圣保罗，采用混合办公模式。
在该职位中，你将：
- 从研究、市场信号和本地文化洞察中构建消费者策略，明确每个项目应影响的目标人群、未满足的需求和行为。
- 将产品特性、人工智能能力以及实际产品行为转化为清晰的消费者使用场景、信息传递和品牌故事，同时准确传达功能和限制。
- 从方案到发布和学习，主导整合活动，赋予付费、自有、获得、社交媒体、创作者、合作伙伴和体验各自独特且互补的角色。
- 根据本地需求调整全球发布和活动，同时保护核心品牌策略；在需要时发起本地原创创意。
- 将文化相关性与实际产品实用性相结合，帮助现有用户和新受众从发现走向试用、更广泛使用和重复参与。
- 与创作者、社交媒体和合作伙伴团队合作，在重大发布之间持续进行产品教育，并将文化时刻转化为一致的营销存在
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About the Team
OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s mission of ensuring that artificial general intelligence benefits all of humanity.
We bring together strategy and creativity across integrated campaigns, product launches, creators, social, partnerships and cultural experiences. Working with global and local cross-functional teams, we make AI’s everyday usefulness tangible and relevant to people across the region.
About the Role
We are looking for an experienced, hands-on Integrated Marketing Manager to lead consumer marketing programs across LATAM, with an immediate focus on Brazil and close collaboration across Spanish-speaking markets. This role is based in São Paulo, Brazil.
You will turn consumer insight and product understanding into a clear strategy, a compelling creative idea and an integrated plan that delivers measurable results. You should be as comfortable exploring an AI product and writing a brief as aligning global stakeholders, guiding creative development and driving execution. Your work will help people discover useful applications of ChatGPT and build confidence in new capabilities. This role is based in Brazil; São Paulo, hybrid model.
In this role, you will:
- Build consumer strategies from research, market signals and local cultural insight, identifying the audience, unmet need and behavior each program should influence.
- Translate product features, AI capabilities and real product behavior into clear consumer use cases, messaging and brand storytelling, with accurate expectations about capabilities and limitations.
- Lead integrated campaigns from brief to launch and learning, giving paid, owned, earned, social, creators, partnerships and experiences distinct, complementary roles.
- Adapt global launches and campaigns to local needs while protecting the core brand strategy; create locally originated ideas when the opportunity calls for them.
- Connect cultural relevance with practical product utility, helping both existing users and new audiences move from discovery to trial, broader usage and repeat engagement.
- Partner with creator, social and partnership teams to sustain product education between major launches and turn cultural moments into a consistent marketing presence.
- Partner with Product, Product Marketing, Growth, Brand, Creative, Production, Comms, Data and Regional teams to align priorities, messaging, channel plans and launch readiness, including when timelines change quickly.
- Define success and learning plans before launch, using relevant brand and behavioral metrics and experimentation where feasible.
- Manage campaign resources, agencies, budgets and production dependencies within agreed authority; make clear trade-offs and build forward plans that account for creative lead times and local market conditions.
What you bring
- 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM, with a proven record of leading integrated B2C programs and hands-on experience marketing AI products.
- Deep local market knowledge and an insight-first approach
- Strong product marketing expertise and genuine product curiosity. You explore AI tools yourself and can turn complex capabilities into useful, credible consumer stories.
- Strong strategic and creative judgment, connecting brand positioning, product value and distribution to a compelling central campaign idea.
- Understanding of the full consumer journey and how marketing contributes to awareness, acquisition, activation, adoption, engagement, retention or monetization, depending on the objective.
- Strong measurement and experimentation discipline, with the ability to distinguish activity and platform metrics from business impact and explain attribution limits.
- Experience balancing regional consistency with local nuance, and influencing cross-functional and global teams without relying on formal authority.
- A clear record of personal ownership: you can set direction, produce high-quality work directly, manage agencies and delivery, and make progress with incomplete inputs and limited resources.
- Fluency in Portuguese, English and Spanish, with the ability to communicate clearly and collaborate effectively across local, regional and global teams.
Nice to have
- An established network of local creative, media, creator or cultural partners, and experience reaching audiences beyond the region’s largest urban centers.
- Experience connecting consumer product adoption with professional use cases, or building reusable launch and campaign practices across markets.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
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