数字营销主管（内容、WordPress与社交媒体）
Digital Marketing Executive (Content, WordPress & Social Media)
我们正在寻找一位多才多艺、积极主动的数字营销专员，加入一家领先的英国数字营销机构，该机构专注于帮助私人医疗、医学、美容和健康机构实现增长。客户帮助诊所、外科医生和医疗专业人士建立强大的数字影响力，推动患者咨询，建立权威性，并在搜索和社交平台上提升品牌声誉。
在这个全面的营销职位中，您将通过撰写和发布博客文章、管理社交媒体渠道、处理简单的Canva图形设计以及更新WordPress网站来支持多个客户账户。虽然不需要深入的技术开发，但您应具备出色的沟通能力，对内容布局、页面SEO和现代AI工作效率有敏锐的洞察力。
兼职：每周20小时（有机会转为全职）
远程：完全远程（需符合英国工作时间）
合作类型：独立承包商（客户位于英国）
月薪：600-720美元（基于每周20小时工作量；根据经验灵活调整）
主要职责：
·
WordPress内容发布与网站维护：使用WordPress页面构建工具（如Elementor）格式化、创建并发布博客文章、落地页和内容更新。执行基本的网站维护、简单故障排除，并确保所有网站内容在移动端和桌面端显示无误。
- 内容创作与AI效率：撰写、编辑和优化吸引人的网站文案、文章和营销素材。利用AI工具（如Claude或ChatGPT）加速研究、内容生成和创意构思，同时保持高质量的编辑标准和真实的客户品牌声音。
- 社交媒体管理与素材设计：制定每月内容日历，撰写引人注目的文案，并使用Canva为Instagram、Facebook和LinkedIn设计吸引眼球的社交媒体图形、轮播图和短视频。
- 页面SEO执行：应用核心SEO原则——包括关键词布局、元数据调整、内部链接和图片优化，以最大化自然搜索可见性。
- 多渠道内容再利用：高效地将核心长篇内容（如医学或美容类博客文章）转化为易于消化的社交媒体帖子、邮件更新和视觉信息图表，适用于多个渠道。
职位要求：
· 3年以上在广泛数字营销或代理机构工作的经验，能够同时管理多个客户的交付任务。
查看英文原文
We are seeking a versatile, proactive Digital Marketing Executive to join a premier UK-based digital marketing agency that specializes in scaling private healthcare, medical, aesthetic, and wellness practices. The client helps clinics, surgeons, and healthcare professionals establish a powerful digital presence that drives patient inquiries, builds authority, and elevates brand reputation across search and social platforms.
In this broad, all-around marketing role, you will support multiple client accounts by building and publishing blog articles, managing social media channels, handling light Canva graphics design, and keeping WordPress sites updated. While deep technical development isn't required, you should be a strong communicator with a sharp eye for content layout, on-page SEO, and modern AI productivity workflows.
Part-time: 20 hours per week (with opportunity to grow into full-time)
Remote: Fully remote (UK working hours)
Engagement Type: Independent Contractor (client based in the UK)
Monthly Rate: $600-720 (based on a 20-hour workweek; flexible depending on experience)
Key Responsibilities:
·
WordPress Content Publishing & Site Maintenance: Format, build, and publish blog articles, landing pages, and content updates using WordPress page builders (such as Elementor). Perform basic site maintenance, light troubleshooting, and ensure all site content displays flawlessly across mobile and desktop.
- Content Creation & AI Efficiency: Write, edit, and optimize engaging website copy, articles, and marketing assets. Utilize AI tools (like Claude or ChatGPT) to accelerate research, content generation, and ideation while maintaining high editorial standards and authentic client brand voices.
- Social Media Management & Asset Design: Develop monthly content calendars, write compelling captions, and design eye-catching social media graphics, carousels, and Reels using Canva for Instagram, Facebook, and LinkedIn.
- On-Page SEO Execution: Apply core SEO principles—including keyword placement, metadata adjustments, internal linking, and image optimization—to maximize organic search visibility.
- Multi-Channel Content Repurposing: Efficiently adapt core long-form assets (like medical or aesthetic blog posts) into digestible social posts, email updates, and visual infographics across multiple channels.
Role Requirements:
· 3+ years of experience in a broad digital marketing or agency role managing multiple client deliverables simultaneously.
- Solid hands-on experience updating WordPress websites, adding new pages/blogs, and navigating page builders (e.g., Elementor).
- Flawless written English skills with a strong eye for tone, editing, and storytelling.
- Experience designing clean, professional visual assets, social media graphics, and featured blog images using Canva.
- Clear understanding of keyword optimization, site formatting, and content structure best practices.
Nice-to-haves:
· Interest or experience in health, medical, aesthetics, wellness, longevity, or lifestyle industries.
- Active experience using Claude or ChatGPT for content workflows.
- Experience with social scheduling tools (e.g., Buffer, Later, Meta Business Suite) and analytics platforms (Google Analytics 4, SEMrush).
Recruitment Process:
· Initial Interview
- Test Assignment
- Client Interview
- Offer and Onboarding
Originally posted on Himalayas