增长营销经理 - 电视
Growth Marketing Manager - TV
**关于 Rocket Money 🔮**
Rocket Money 的使命是赋能人们过上最好的财务生活。Rocket Money 为会员提供对自身财务状况的独特理解，以及一系列有价值的服 务，帮助他们节省时间和金钱——最终让他们在财务旅程中获得优势。
请注意：我们强烈建议团队成员每周到办公室工作 1-2 天，但没有正式的到办公室要求。
**关于该职位 🤹♀️**
向增长总监汇报，该职位负责执行 Rocket Money 在线性电视和流媒体电视上的电视获客策略。你将负责日常执行、分析和优化我们的电视媒体购买，将战略转化为成果。你将与增长总监和跨职能团队紧密合作，提升测量能力，测试新策略，并持续提升表现。这是一个可以立即、可衡量地影响 Rocket Money 增长的机会。我们正处于高速成长阶段，正在扩展我们对电视的看法，从以效果为导向的引擎转向混合效果和品牌策略。在这个职位上，你将帮助加快速度，解锁新的规模，并提高我们对增长营销的处理标准。
**在该职位上，你将：**
- **推动电视频道表现：** 负责线性和流媒体电视的日常媒体购买、优化、节奏控制和买后分析，确保我们持续达到 CPA、CAC 和 ROAS 目标。
- **优化支出以提高效率和影响力：** 识别高潜力领域，应用可重复的策略，并在网络和出版商之间扩展成功的战术。
- **管理预算和预测：** 负责电视的周度节奏和预测，监控支出效果和 ROAS，并提出有行动建议的发现。
- **深入分析和优化：** 深入研究活动表现数据，挖掘洞察，识别成功的网络、出版商和格式，并将学习成果转化为可操作的优化。
- **设计并运行实验：** 执行电视的结构化测试路线图，为单个测试制定明确的假设和成功标准，并将结果转化为可操作的见解。
- **将创意视为性能杠杆：** 与创意团队合作，进行简报、测试和迭代电视创意，并将测试洞察转化为更强大、更高性能的创意库。
- **管理代理和供应商合作伙伴：** 与我们的电视购买和测量合作伙伴密切合作，
查看英文原文
**ABOUT ROCKET MONEY 🔮**
Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.
Please note: We strongly encourage team members to be in office 1-2 days per week, though there is no formal in-office requirement.
**ABOUT THE ROLE 🤹♀️**
Reporting to the Director of Growth, this role is responsible for executing Rocket Money's TV acquisition strategy across Linear and Streaming TV. You will own the day-to-day execution, analysis, and optimization of our TV media buying, turning strategy into results. You'll partner closely with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and continuously improve performance. This is an opportunity to make an immediate, measurable impact on Rocket Money's growth. We are in a hyper-growth phase and expanding how we think about TV, from a performance-first engine toward a blended performance and brand strategy. In this role, you'll help accelerate velocity, unlock new scale, and raise the bar for how we approach growth marketing.
**IN THIS ROLE, YOU'LL:**
- **Drive TV Channel Performance:** Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV, ensuring we consistently hit CPA, CAC, and ROAS targets.
- **Optimize Spend For Efficiency and Impact:** Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics across networks and publishers.
- **Manage Budget and Forecasting:** Own weekly pacing and forecasting for TV, monitor spend effectiveness and ROAS, and surface findings with actionable recommendations.
- **Analyze and Optimize Relentlessly:** Dive deep into campaign performance data to surface insights, identify winning networks, publishers, and formats, and translate learnings into actionable optimizations.
- **Design and Run Experiments:** Execute a structured testing roadmap for TV, developing clear hypotheses and success criteria for individual tests and translating results into actionable learnings.
- **Treat Creative As A Performance Lever:** Partner with the Creative team to brief, test, and iterate on TV creative, and turn testing insights into a stronger, higher-performing creative library.
- **Manage Agency and Vendor Partners:** Work closely with our TV buying and measurement partners to plan, execute, and optimize campaigns, holding them to a high bar.
- **Strengthen Measurement:** Collaborate with Data, Product, Engineering, and CRM to improve attribution, unlock growth levers, and ensure data quality across campaigns.
- **Communicate Performance and Insights:** Contribute to regular reporting on TV channel performance, sharing key wins, learnings, and recommendations with leadership and cross-functional stakeholders.
- **Improve Systems and Processes:** Contribute to Rocket Money's culture of curiosity by identifying opportunities to streamline workflows, enhance tracking, and build scalable processes as the TV program continues to grow.
- **Stay Ahead of the Space:** Track industry trends, identify first-to-market opportunities, and share learnings across the team.
- **Ensure Brand Safety and Compliance:** Uphold brand safety, regulatory compliance, and privacy standards in all media activity; collaborate with Legal/Compliance as needed.
**ABOUT YOU 🦄**
- 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency, with hands-on experience across Linear and/or Streaming/CTV.
- Strong analytical foundation with fluency in core growth and efficiency metrics such as CAC, ROAS, LTV to CAC, and blended performance.
- Ability to turn data and experiment results into clear recommendations and action.
- Experience coordinating across internal teams and external partners or agencies.
- A holistic view of the marketing funnel and an understanding of the role each channel plays.
- Comfortable operating in ambiguous environments and making fast decisions with imperfect information.
- Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution, and how to apply findings to channel strategy. Bonus points if you've worked with Haus.
- Naturally curious with a strong inclination to question assumptions and validate ideas through data and experimentation.
- Advanced proficiency in Excel. Experience with Looker or similar analytics tools is a plus.
**WE OFFER 💫**
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Competitive Pay
- 401k Matching
- Team Member Stock Purchasing Program (TMSPP)
- [Learning & Development Opportunities](https://www.myrocketcareer.com/working-here/training-and-development/)
- Tuition Reimbursement
- Unlimited PTO
- Daily Lunch, Snacks & Coffee _(in-office only)_
- Commuter benefits _(in-office only)_
Additional information: Salary range of $115,000 - $140,000 + bonus + benefits, based on job-related knowledge, skills, and experience. Base pay offered may vary depending on job-related knowledge, skill, and experience.
_This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws._
_The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring._