数字媒体策划与实施专员 | AU | 远程办公
Digital Media Planning & Implementation Specialist | AU | WFH
类别：市场营销
地点：菲律宾马尼拉大都会帕西格市奥蒂加斯
设置与地点：居家办公
工作时间：9:00 AM – 6:00 PM AEST | 7:00 AM - 4:00 PM AEST
雇佣类型：全职
准备好从事真正让你兴奋的工作吗？
我们的客户是一家独立的精品数字代理公司，通过深入客户的业务问题和产品，帮助中小企业吸引并获取正确的客户。我们以战略方式解决每个问题，定制渠道和策略组合，同时不断回顾和优化计划。我们致力于以可负担且实惠的价格，以可持续、创新和敏捷的方式实现成效和效果，与客户的成功指标保持一致。我们通过一个由全球顶尖人才组成的分布式团队来实现这一目标。
我们正在寻找具有成功经验和动力的团队成员，他们与我们一样热爱客户和结果，特别是需要一名数字媒体策划与执行专家加入我们的团队。数字媒体专家将负责在多个客户和渠道上制定、执行、优化和报告付费表现策略，以推动品牌知名度、获取、转化和留存。活动可能包括Google Ads（搜索、需求生成、PMAX、YouTube）、Meta、LinkedIn、TikTok和展示广告等数字渠道的组合。报告要求包括数据分析以及所有渠道的战略洞察和建议的开发。
数字媒体策划与执行专家将与多名其他数字专家（包括内部和外部人员）合作，如SEO、分析和创意制作，并紧密协作以优化客户表现。此外，成功的候选人还将与付费与策略主管合作，探索与新兴出版商和第三方代理的新合作伙伴关系，以扩展Fluro Digital的服务范围，进行定期的数字媒体研究和教育，并支持新客户的提案。
你将做的事情
你将是这样的人：
- 制定、呈现并阐述符合客户业务和媒体目标的媒体计划。
- 日常执行和优化跨搜索、社交、视频和展示渠道的付费表现活动，使用最佳实践策略。
- 分析广告表现和网站数据，以形成战略洞察和建议。
查看英文原文
Category: Marketing
Location: Ortigas, Pasig City National Capital Region (Manila) Philippines
Setup and Location: Work from Home
Work Schedule:9:00 AM – 6:00 PM AEST | 7:00 AM - 4:00 PM AEST
Employment Type:Full-Time
Ready to do work that actually excites you?
Our client is an independent boutique digital agency, helping SMBs generate & attract the right customers by embedding ourselves into their business problem & product. We tackle each problem strategically to tailor the channel & tactic mix, whilst always revisiting and optimising the plan. We strive to deliver efficacy and effectiveness at an accessible and affordable price point, aligned to our client’s success metrics, delivered in a sustainable, innovative & agile way. We do this with an established distributed team of the best talent, globally.
We’re looking for successful and motivated team members that share our passion for clients and results, and specifically, a Digital Media Planning & Implementation Specialist to join our team. The Digital Media Specialist will be responsible for planning, implementing, optimising and reporting on paid performance strategies across multiple clients and channels, to drive brand awareness, acquisition, conversion, and retention. Campaigns may include a mix of digital channels including Google Ads (Search, Demand Gen, PMAX, YouTube), Meta, LinkedIn, TikTok, and Display. Reporting requirements include data analysis and development of strategic insights and recommendations across all channels.
The Digital Media Planning & Implementation Specialistworks alongside a number of other digital experts (both in house and external) including SEO, analytics, and creative production, and working in close cohesion to optimise client performance. In addition to the above, the successful candidate will work with the Head of Paid & Strategy to explore new partnerships with emerging publishers and third-party agencies to expand Fluro Digital’s service offering, undertake regular digital media research and education, and support new client proposals.
What You’ll Do
You’ll be the kind of person who:
- Formulate, present and articulate media plans that align with the client’s business and media objectives.
- Day-to-day execution and optimisation of paid performance campaigns across Search, Social, Video & Display channels utilising best practice tactics.
- Analyse ad performance and website data to inform the development of strategic insights and recommendations.
- Work in close collaboration with the account management team to deliver client WIPs, key meetings, strategies, deliverables and reporting.
- Support the Client Success team with technical analysis of client accounts and support responses to client enquiries.
- Proactively advise clients through the Client Success team about digital marketing landscape developments and ensure that campaign strategies are adapted in a timely fashion to meet all relevant requirements.
- In partnership with the team, help strategise solutions through a deep understanding of our client's business & success metrics
Requirements
What You Bring
We’re looking for someone who:
- 5 years minimum experience managing paid digital advertising campaigns
- Previous experience within a media agency, preferably buying ads on 1 or all of the following - Google, Bing, Meta, LinkedIn, TikTok, YouTube, Programmatic
- Proven track record of successfully executing performance campaigns across multiple channels and driving ROI
- Strong analytical skills with the ability to interpret data and provide actionable insights to stakeholders
- Experience with bid management tools and ad serving platforms
- Experience and a keenness to work cross functionally and manage external vendors/agencies
- Communicate with confidence - write and present to inspire.
- Proven analytical ability and quantitative skills.
- A positive, solutions focused mindset.
- Enthusiastic self-starter, motivated and passionate about what you do.
Skills and Attributes
- Professional and friendly manner in communication.
- Good prioritisation, time management and organisational skills.
- Demonstrable levels of professional maturity, self-confidence, passion, energy & positivity.
- Adaptable to changing business & client conditions.
- Sharp strategic, analytical and creative problem-solving skills.
- Ability to manage multiple tasks simultaneously.
Benefits
Why You’ll Love Working Here
- HMO, Dental, and Life Insurance for you and one free dependent from day one (with the option to enroll additional dependents)
- Paid Leaves: Birthday, Vacation, Medical, and Maternity (up to 6 Vacation Leaves are convertible to cash on your anniversary)
- Employee Engagement Activities: Year-End Party, Family Day, Team Building, and more!
Let’s Talk
If you’re thinking “this sounds like me”—it probably is. Click apply. We can’t wait to meet you.
Details
Originally posted on Himalayas