创意设计师(DTC)
Creative Designer (DTC)
我们客户是一家快速发展的电商公司,专注于患者护理领域,在家庭医疗设备(HME)和耐用医疗设备(DME)细分市场有强大影响力,现正寻求一位注重细节、执行力强的专业人士,填补一个全职远程的创意设计师(DTC,直接面向消费者)职位。
作为DTC创意设计师,你将根据明确的创意方向,高效、一致且高质量地制作广告、网站、邮件和自然内容的DTC创意素材。你将通过根据反馈创建和迭代新创意,为公司DTC渠道的增长做出贡献,同时保持所有素材的组织和妥善存储。
关于公司:
该公司是一家以使命驱动的患者护理产品提供商,致力于改善患者和照护者的生活。公司拥有数千条好评,并拥有一支全球分布的团队,专注于创造实用、设计精良的解决方案,以满足现实中的照护需求。
客户至上是公司文化的核心,指导决策和产品开发。使命是通过周到的设计和持续的反馈循环提升幸福感,愿景是通过创新且易于获取的产品赋能患者和照护者。公司营造了一个支持性强、高绩效的环境,重视主人翁意识、成长和有意义的贡献。
主要职责:
执行DTC广告创意
- 根据提供的脚本、参考材料和指导编辑用户生成内容视频和品牌视频,确保创意清晰、视觉吸引人,并符合DTC广告格式和标准。
- 根据提供的脚本、参考材料和指导创建静态创意,确保创意清晰、视觉吸引人,并符合DTC广告格式和标准。
- 根据DTC主管的反馈和性能洞察,创建并迭代表现最佳的创意版本。
执行网站和转化漏斗创意素材
· 设计网站页面和落地页的视觉内容(图片、横幅、板块等),确保设计简洁明了,并符合品牌和转化目标。
执行邮件创意设计
· 在Figma(或其他类似平台)中设计和更新邮件创意,用于邮件流程和活动,根据提供的文案和指导进行设计,确保结构清晰、视觉质量高,并符合品牌和活动需求。
查看英文原文
Our client, a fast-growing eCommerce company in the Patient Care space, with a strong presence in the Home Medical Equipment (HME) and Durable Medical Equipment (DME) niche, is seeking a detail-oriented and execution-focused professional to fill an immediate full-time remote Creative Designer (DTC, Direct-to-Consumer) opening.
As the Creative Designer (DTC), you will execute DTC creatives (video editing & graphic design) for ads, web, email, and organic content by translating clear creative direction into fast, consistent, and high-quality outputs. You will contribute to the growth of the company's DTC channel by creating and iterating new creatives based on feedback, while keeping all assets organized and properly stored.
About the company:
The company is a purpose-driven provider of Patient Care products dedicated to improving the lives of patients and caregivers. With thousands of positive reviews and a globally distributed team, the company focuses on creating practical, well-designed solutions that address real-world caregiving needs.
Customer obsession is at the core of the company's culture, guiding decision-making and product development. The mission is to enhance well-being through thoughtful design and continuous feedback loops, while the vision is to empower patients and caregivers through innovative and accessible products. The company fosters a supportive, high-performance environment that values ownership, growth, and meaningful contribution.
Key Responsibilities:
Execute DTC Ad Creatives for Meta Ads
- Edit UGC videos and branded videos following provided scripts, references, and direction, ensuring creatives are clear, visually engaging, and aligned with DTC ad formats and standards.
- Create static creatives following provided scripts, references, and direction, ensuring creatives are clear, visually engaging, and aligned with DTC ad formats and standards.
- Create and iterate on variations of top-performing creatives based on DTC Lead feedback and performance insights.
Execute Web and Funnel Creative Assets
· Design visuals for website pages and landing pages (images, banners, sections, etc.), ensuring designs are clean, clear, and aligned with brand and conversion goals.
Execute Email Creative Design
· Design and update email creatives in Figma (or similar platform) for email flows and campaigns based on provided copy and direction, ensuring clear structure, strong visual quality, and alignment with brand and campaign needs.
Execute Organic Content Editing for Instagram
· Edit and prepare video and photo content for Instagram (posts, reels, and stories), ensuring clear structure, strong pacing, and a clean, professional, and consistent visual style aligned with brand guidelines.
Maintain Creative Asset Organization & Hygiene
· Maintain all creative assets organized, properly named, and stored within the defined folder structure, ensuring easy access, version control, and complete, ready-to-use deliverables.
Qualifications:
- 1–3 years of experience creating video and image creatives for ads, social media, or e-commerce, with a basic understanding of Meta Ads (hooks, pacing, clarity).
- 1–3 years of experience using tools such as Figma, Adobe Suite, CapCut, Premiere Pro, or similar, including AI tools for image and video creation.
- 1+ years of experience following creative direction and brand guidelines and translating them into clear and consistent designs.
- 1+ years of experience creating ads, UGC videos, or social content, or a portfolio showcasing real client or brand work, with an emphasis on clear and effective creatives rather than polished perfection.
Core Competencies & Values:
- Attention to detail: does not let important details slip through the cracks or derail a project.
- Commitment (Work ethic): possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard.
- Consistency (Persistency): demonstrates tenacity and willingness to go the distance to get something done.
- Growth (Strategic thinking & Visioning): able to see and communicate the big picture in an inspiring way (determine opportunities and threats through comprehensive analysis of current and future trends).
- Problem solver (Proactivity): acts without being told what to do. Brings new ideas to the company.
- Trust (Honesty/integrity): does not cut corners ethically, earns trust and maintains confidences. Speaks plainly and truthfully.
- Efficiency: produces a high volume of creative assets quickly while maintaining quality and minimizing wasted effort.
- Flexibility/adaptability: adjusts quickly to changes in creative direction, feedback, and priorities without friction.
- Openness to criticism and ideas: often solicits feedback and reacts calmly to criticism or negative feedback.
- Organization & Planning: keeps files, assets, and tasks well organized, ensuring easy access and clear structure.
- Creativity / Innovation: develops variations and new ideas from top-performing creatives and DTC Lead feedback, improving and expanding existing concepts.
- Teamwork: collaborates closely with the DTC team to stay aligned on creative direction, priorities, and execution.
What We Offer:
- Full-time remote position in a rapidly growing international company.
- Direct impact on DTC growth through creative execution.
- High ownership and autonomy in day-to-day work.
- A performance-driven and feedback-oriented culture.
- Competitive compensation based on experience.
- Annual fully sponsored company trips.
- Quarterly performance-based bonuses.
- Paid Time Off: Local public holidays plus two weeks of paid vacation annually.
- Long-term growth opportunities aligned with company expansion.
This is an excellent opportunity for a creative professional who thrives in a fast-paced DTC environment, combines speed with consistency, and is motivated by clear creative direction, performance feedback, and continuous improvement.
Originally posted on Himalayas