兼职营销经理
Fractional Marketing Manager
TengoInternet
兼职合同（1099）• 每周约10–15小时 • 远程办公（优先德克萨斯州中部）• 月费3,000–5,000美元
关于TengoInternet
TengoInternet是一家由员工拥有的公司，过去二十多年一直致力于为露营地、房车度假村、豪华露营目的地和码头设计、构建和管理户外WiFi网络。我们的客户依赖我们保持游客的连接和运营的顺畅——他们选择我们是因为信任、关系和成果。开始连接。
为什么需要这个职位
我们长期的营销负责人最近离职了，我们没有一对一地替换这个职位，而是重新设计了该职能。战略由我们的管理层制定；自动化和专家处理大量的系统工作。我们现在需要一位可靠且务实的营销全能人才，负责整个潜在客户和客户生命周期的营销执行——培育潜在客户，加强客户关系，支持扩展和推荐，并确保我们在行业中的存在转化为可衡量的业务成果。此人还将保持品牌曝光度，并确保我们繁忙的展会日历顺利运行。
需要注意的一点是：Tengo通过关系和可信度赢得客户，而不是营销规模。我们最好的客户大多来自推荐和行业活动。你的工作就是放大这一点——让客户和潜在客户记住我们，让每次展会都发挥作用，并确保没有潜在客户被遗漏。
你将负责的内容
1. 潜在客户与客户培育
- 负责活跃潜在客户、休眠机会、客户和战略客户的持续营销节奏。
- 确保展会潜在客户、已关闭/丢失的机会、早期建设阶段项目和其他“暂不考虑”的潜在客户进入适当的培育计划，而不是从视野中消失。
- 与销售和客户成功团队合作，识别并执行围绕组合增长、网络生命周期/升级机会、新服务和其他相关Tengo能力的客户扩展活动。
- 建立定期的客户沟通内容，以支持留存、扩展、推荐、升级和更多Tengo服务的采用。
- 识别可以成为客户见证、推荐、案例研究、评论或其他信任建立资产的客户成功案例。
- 与我们的HubSpot专家合作，将生命周期需求转化为自动化的工作流程和序列。
2. 内容与思想领导力：邮件和博客
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查看英文原文
TENGOINTERNET
Fractional Marketing Manager
Part-time contract (1099) • ~10–15 hours/week • Remote (Central Texas preferred) • $3,000–$5,000/month retainer
About TengoInternet
TengoInternet is an employee-owned company that has spent more than two decades designing, building, and managing outdoor WiFi networks for campgrounds, RV resorts, glamping destinations, and marinas. Our customers count on us to keep their guests connected and their operations running — and they stay with us because of trust, relationships, and results. Get Connected.
Why this role exists
Our longtime marketing leader recently moved on, and rather than replace the role one-for-one, we redesigned the function. Strategy is set by our leadership team; automation and specialists handle the heavy systems work. What we need now is a reliable, hands-on marketing generalist to own the marketing execution across our prospect and customer lifecycle — nurturing leads, strengthening customer relationships, supporting expansion and referrals, and ensuring our industry presence translates into measurable business outcomes. This person will also keep our brand present and our busy trade show calendar running smoothly.
One thing to know: Tengo wins through relationships and credibility, not marketing volume. Most of our best customers come from referrals and industry events. Your job is to amplify that — keep us top-of-mind with customers and prospects, make every event count, and make sure no lead falls through the cracks.
What you’ll own
1. Prospect & Customer Nurturing
- Own the ongoing marketing cadence for active prospects, dormant opportunities, customers, and strategic accounts.
- Ensure trade-show leads, closed/lost opportunities, early-stage construction projects, and other “not now” prospects enter appropriate nurture programs rather than disappearing from view.
- Partner with Sales and Customer Success to identify and execute customer expansion campaigns around portfolio growth, network lifecycle/upgrade opportunities, new services, and other relevant Tengo capabilities.
- Build recurring customer communications that support retention, expansion, referrals, upgrades, and adoption of additional Tengo services.
- Identify customer wins that can become testimonials, referrals, case studies, reviews, or other trust-building assets.
- Work with our HubSpot specialist to translate lifecycle needs into automated workflows and sequences.
2. Content & Thought Leadership: emails and blogs
•Write and schedule recurring email campaigns in HubSpot: educational content for existing customers, nurture touches for prospects and dormant leads, and pre/post-event sends.
•Write and schedule our promotional emails and blog posts for posting through our ad partners
•Turn CEO-provided ideas, observations, meeting notes and industry insights into first drafts of CEO Connect and other thought-leadership communications, preserving the CEO's voice and point of view for his final review.
•Publish 1–2 blog posts per month aligned to our SEO/AEO roadmap (we have an audit and keyword direction — you execute against it).
•Turn wins into proof: case studies, testimonials, and review snippets we can reuse across channels.
· Work efficiently across channels by repurposing strong source content and using AI appropriately for drafting and production.
3. Light social media and website maintenance
•Keep Facebook and LinkedIn active (roughly 1–2 posts/week) by repurposing blog, email, and event content — consistency over volume.
•Promote our presence before, during, and after trade shows; celebrate customer milestones and company news.
•Responding to social comments and reviews on Google, etc
•Periodic content updates to our Wordpress website—You do not need to be a professional web designer.
4. Lead attribution and funnel management
•Own lead-source data quality in HubSpot: every new lead tagged with channel and source (referral, event, web/AI search, advertising, cold outreach) so we know what’s working.
•Produce a simple monthly lead-source and funnel report for the sales and leadership team.
•Own event lead capture end-to-end: badge scans and booth conversations get into HubSpot and enrolled in follow-up sequences within days, not weeks.
· Own the marketing process for systematically generating customer and partner referrals, including identifying appropriate moments to ask, developing campaigns and communications, coordinating referral incentives where appropriate, and tracking referral results.
5. Conference planning and logistics
•Quarterback our trade show calendar (OHI, KOA, Campground Owners Expo, and the Glamping Show are our keystones): registrations, sponsorship and ad deadlines, booth services, and company profiles.
•Coordinate booth and swag shipping, hotel blocks, and travel deadlines with our internal event support — you run the checklist and the calendar so nothing books late or ships late.
•Run a simple pre-event protocol: staffing confirmed before we commit, meetings booked before we arrive, follow-up ready before we leave.
- Proactively identify speaking, panel, roundtable, sponsorship and thought-leadership opportunities that position Tengo above the noise of the exhibit hall.
- Work with leadership and Sales before key events to identify target accounts, relationship introductions and meetings we want to create.
•Deliver a short post-event recap: leads captured, meetings held, cost, and what we’d change.
What success looks like in the first 90 days
•Fall/winter event season (Glamping Show, OHI, KOA, and others) runs on a documented checklist with zero missed deadlines.
•A monthly customer email and a steady social cadence are live and on-brand.
•Every new lead in HubSpot carries a source, and leadership sees a monthly report they trust.
•Event leads are followed up within one week via a repeatable sequence.
What this role is not
•Not a CMO or strategy role — leadership sets direction; you’ll have a seat at our standing marketing meeting and real input, but this is an execution-first engagement.
•Not a HubSpot architecture project — specialist help handles complex automation builds; you need to be fluent, not an architect.
•Not a heavy paid-media role — we run modest industry advertising, not large ad budgets.
•Not a social media content creator role -- we don’t need tons of video production, etc
You’re a fit if you have
•4+ years of B2B marketing experience as a hands-on generalist — ideally supporting a relationship-driven sales team.
•Strong writing chops: you can shift between a practical educational email, a CEO’s voice, and a blog post that reads like a human wrote it.
•Working fluency in HubSpot (email, lists, forms, basic workflows, reporting).
•Real event/trade show operations experience — you’ve owned deadlines, vendors, shipping, and travel logistics before.
•The fractional mindset: self-managing, deadline-driven, comfortable flexing hours up during event season and down in quieter months.
•Comfort using AI tools to draft faster without letting them write on autopilot.
Bonus points: outdoor hospitality / campground / RV industry familiarity; WordPress; Canva or Adobe; Google Ads; SEO/AEO experience.
Engagement details
•Independent contractor (1099) on a monthly retainer of $3,000–$5,000 depending on experience and scope, at roughly 10–15 hours/week.
•Initial 90-day engagement with the intent of a long-term ongoing relationship.
•You’ll work day-to-day with our fractional sales leader and internal event support, with a standing marketing meeting alongside our CEO and sales leader.
Originally posted on Himalayas