高级直接营销经理 II
Senior Direct Marketing Manager II
Apollo.io 是收入团队的领先市场进入解决方案，全球超过 50 万家企业和数百万用户信赖该平台，从快速发展的初创公司到世界最大的企业均包括在内。自 2015 年成立以来，该公司是 SaaS 领域增长最快的公司之一，迄今为止已筹集约 2.5 亿美元，并估值达 16 亿美元。Apollo.io 为销售和营销团队提供对全球 2.1 亿个 B2B 联系人和 3500 万家企业经过验证的联系数据的便捷访问，同时还提供工具在一个统一的平台上与这些联系人互动并将其转化为客户。通过帮助收入专业人士找到最准确的联系信息并自动化外展流程，Apollo.io 将潜在客户转化为客户。Apollo 在 2023 年完成了 D 轮融资，获得包括红杉资本、贝恩资本风投等顶级投资机构的支持，并拥有 Hubspot 前总裁兼首席运营官 JD Sherman 等董事会成员。
作为高级直接营销经理 II，您将负责 Apollo 的新兴直接和线下渠道组合，包括联网电视、效果音频、户外广告和直接邮寄/赠品。您擅长以高度可量化的方式推动漏斗顶端的品牌认知度，将绩效营销的严谨性带入通常被视为不可衡量的渠道。您将与付费获取团队和创意部门紧密合作，打造既具有品牌建设作用又推动业务增长的项目，并具备证明其效果的测量框架。
#### **职责**
- 负责联网电视、效果音频（播客、流媒体、广播）、户外广告和直接邮寄/赠品活动的战略、规划和执行。
- 构建并扩展 Apollo 的音频项目，涵盖程序化音频、播客赞助和直接合作伙伴关系。
- 设计并执行增量测试计划（地理保留组、光环研究、匹配市场测试），量化每个渠道的业务影响。
- 与创意团队紧密合作，制定简报、概念和制作，确保渠道特定的创意具有吸引力且注重效果。
- 管理所有自有渠道的媒体购买关系、供应商合作和代理机构协作。
- 与市场营销分析和数据科学团队合作，为线下和上层漏斗渠道建立强大的测量框架和报告基础设施。
- 与品牌团队跨职能合作
查看英文原文
[Apollo.io](http://apollo.io/) is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Founded in 2015, the company is one of the fastest growing companies in SaaS, raising approximately $250 million to date and valued at $1.6 billion. [Apollo.io](http://apollo.io/) provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, [Apollo.io](http://apollo.io/) turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members.
As the Senior Direct Marketing Manager II, you will own Apollo's emerging direct and offline channel portfolio, including Connected TV, Performance Audio, Out-of-Home, and Direct Mail/Gifting. You are a master of driving top-of-funnel brand awareness in a highly quantifiable way, bringing the rigor of performance marketing to channels that are often treated as unmeasurable. You will partner closely with the Paid Acquisition team and the Creative org to build programs that are both brand-building and business-driving, with the measurement frameworks to prove it.
#### **Responsibilities**
- Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns.
- Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships.
- Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel.
- Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented.
- Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels.
- Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels.
- Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities.
#### **Skills & Expertise**
- 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company.
- Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies.
- Strong creative partnership skills, able to write compelling briefs, give sharp feedback, and collaborate with design and video teams.
- Experience with programmatic CTV and audio buying platforms.
- Familiarity with direct mail and gifting platforms and how to integrate them into broader demand generation programs.
- Highly analytical with a performance marketing mindset, comfortable defining KPIs, building measurement plans, and presenting results with statistical rigor.
- Experience working within ABM frameworks and aligning offline programs to target account lists.
- Proven ability to build programs from scratch in a fast-moving, cross-functional environment.
#### **We are AI Native**
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
#### **Why You’ll Love Working at Apollo**
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we **take extreme ownership** of our work, **move with focus and urgency**, and **learn voraciously** to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to **own your role and make a real impact**. Collaboration is at our core—we’re **all for one**, meaning you’ll have a team across departments ready to help you succeed. We encourage **bold ideas and courageous action**, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Tier 1 Pay Range (San Francisco, New York City, Seattle)
$188,000—$230,000 USD
Tier 2 Pay Range (All other US Locations)
$163,000—$205,000 USD
The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits.
Pay Transparency Range
$163,000—$230,000 USD
#### We are AI Native
Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here.
#### Why You’ll Love Working at Apollo
At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we **take extreme ownership** of our work, **move with focus and urgency**, and **learn voraciously** to stay ahead.
We invest deeply in your growth, ensuring you have the resources, support, and autonomy to **own your role and make a real impact**. Collaboration is at our core—we’re **all for one**, meaning you’ll have a team across departments ready to help you succeed. We encourage **bold ideas and courageous action**, giving you the freedom to experiment, take smart risks, and drive big wins.
If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you.
Learn more [here!](https://www.apollo.io/we-are-apollo)