需求生成主管
Head of Demand Generation
我们是谁
Softr 是首个原生 AI 的平台，用于构建企业应用，如内部工具和客户门户，无需任何代码。
如果您对处于技术前沿并在一个快速成长、精简、注重影响力的公司中提升自己的职业感兴趣，请继续阅读……
我们在 2020 年推出了 Softr，只有一个愿景：让 10 亿企业用户能够构建他们需要的工具——无需依赖开发人员，无需学习编程。
Softr 目前正在为全球超过 100 万位开发者提供支持——包括 Netflix、Google、Stripe、UPS 和 Clay 等公司，这些公司构建并运行支撑其业务运营的系统。
我们是一个完全远程、分布式且多元化的团队，成员都是充满好奇心、有抱负且有驱动力的人。
职责
我们寻找的人选
我们正在寻找一位需求生成负责人，能够负责整个管道功能——策略、执行以及背后的团队。您将管理两位现有团队成员，并是负责将营销投资转化为收入的人。
您的职责
- 管道和 MQL 目标——您设定数字并达成目标
- 跨付费广告、邮件、生命周期和活动的全漏斗策略
- 预算分配和绩效报告
- 管理和发展一个两人组成的需求生成团队
- 营销自动化和归因基础设施
- 与销售团队在线索质量、交接和跟进方面保持一致
要求
您带来的能力
- 6–8 年以上 B2B SaaS 需求生成经验
- 至少 2 年管理团队的经验——您知道如何指导，而不仅仅是委派任务
- 能够负责付费表现和系统，而不仅仅是策略文档
- 数据能力强——您可以创建仪表盘、解读归因，并制定预算方案
- 具有 PLG 或产品驱动加销售混合模式的经验是加分项
- 熟练使用 HubSpot 或类似工具；知道何时自动化，何时保持简单
- 强烈的责任感和毅力：您像自己职能领域的创始人一样行事。您不会等待指示，而且会完成您开始的事情。
- 出色的书面沟通能力：您可以向内容团队简要说明，向领导层提出建议，并撰写出既受人类也受 LLM 奖励的清晰文案。
福利
为什么 Softr 是最好的工作场所？
- 快速发展的公司，有机会在大规模上产生影响。
- 竞争力的薪资和股权选项。
- 完全远程和灵活的工作时间。
- 高度自主，无官僚主义。精简团队，注重实效。
- 年度公司聚会和团队聚会
查看英文原文
Who we are
Softr is the first AI-native platform for building business apps such as internal tools and client portals, without any code.
If you’re interested in being on the cutting edge of technology and advancing your career at a fast-growing, lean, impact-driven company, then read on…
We launched Softr in 2020 with a single vision: to give 1 billion business users the ability to build the tools they need — without relying on developers, without learning to code.
Softr is now powering over 1 million builders worldwide - including companies like Netflix, Google, Stripe, UPS, and Clay, who build and run the systems that power their business operations.
We’re a fully remote, distributed, and diverse team of curious, ambitious, and driven individuals.
Tasks
Who we're looking for
We're looking for a demand gen leader who can own the full pipeline function — strategy, execution, and the team behind it. You'll manage two existing team members and be the person accountable for turning marketing investment into revenue.
Your responsibilities
- Pipeline and MQL targets — you set the number and you hit it
- Full-funnel strategy across paid, email, lifecycle, and campaigns
- Budget allocation and performance reporting
- Managing and developing a two-person demand gen team
- Marketing automation and attribution infrastructure
- Alignment with sales on lead quality, handoffs, and follow-through
Requirements
What you bring to the table
- 6–8+ years in B2B SaaS demand gen
- At least 2 years managing a team — you know how to coach, not just delegate
- Comfortable owning paid performance and systems, not just strategy decks
- Strong with data — you can build a dashboard, read attribution, and make a budget case
- Experience with PLG or product-led + sales hybrid is a strong plus
- Hands-on with HubSpot or equivalent; knows when to automate and when to keep it simple
- High ownership and grit: You operate like a founder of your function. You don't wait for direction, and you finish what you start.
- Sharp written communication: You can brief content teams, pitch leadership, and write the kind of clear copy that both humans and LLMs reward.
Benefits
Why is Softr the best place to work?
- Fast-growing company and opportunity to make an impact on a large scale.
- Competitive salary and equity options.
- Fully remote and flexible work schedule.
- High ownership, zero bureaucracy. Lean team, get things done mindset.
- Annual company retreat and team gatherings.
- Opportunity to build up sales motion from the ground up and have an outsized impact on the company’s trajectory.
- Work directly with the founders and leadership team.
- Our customers love Softr (1M+ users and growing)! A daily dose of customer love and positive feedback that rewards your work.
- Backed by the best - we are well-resourced, profitable, and backed by best investors, like FirstMark Capital and the world’s best angel investors like Gokul Rajaram, Scott Belsky, Brian Balfour, Cristina Cordova and more (check out the full list here).
Originally posted on Himalayas