营销策略顾问 - AI原生B2B转型
Marketing Strategy Guide - AI-Native B2B Transformation
关于Cumulus Vision
我们是一家 Salesforce 咨询公司，正在从传统咨询向 AI 原生战略合作伙伴进行战略转型。我们使用 AI 加速开发，几周内即可交付企业级 Salesforce 解决方案，而不是数月，专注于业务成果而非计费工时。
职位概述
我们正在寻找一名兼职市场营销策略顾问，负责设计和执行这一定位转型。您将主导网站全面改版，制定新的营销策略，管理活动，并与我们的开发团队合作，确保所有接触点与我们的新 AI 原生定位一致。
主要职责
网站转型：
- 从定位到用户体验，主导完整的网站重新设计策略
- 与 WordPress/Elementor 开发者合作进行全站重建
- 创建新的网站架构、导航和转化流程
- 制定针对不同买家角色和活动需求的落地页策略
- 确保网站在所有接触点都体现 AI 原生定位
战略规划：
- 制定 AI 原生定位的全面营销策略
- 为数字化转型中的 C 级决策者创建买家角色
- 设计客户旅程图和转化优化方案
- 提供竞争定位和信息框架
内容策略：
- 指导所有营销渠道的内容创作
- 确保信息与企业买家产生共鸣
- 制定思想领导力定位和内容主题
- 创建内容测试和优化框架
要求
所需经验
- 3 年以上 B2B 营销经验，涉及专业服务、咨询或 SaaS 领域
- 有主导网站重新设计和重新定位项目的成功经验
- 有营销转型或完整品牌重塑经验
- 有成功的 B2B 活动优化记录
优先背景
- 曾在咨询公司或技术服务平台工作过
- 有向 C 级高管和企业买家营销的经验
- 了解 Salesforce 生态系统或业务转型
- 在基于价值的定位而非商品化服务营销方面有成功经验
- 有展示前后网站转型的案例作品集
- 了解 WordPress/Elementor 的工作流程和功能
工作结构
- 兼职：每周 10-15 小时
- 以远程为主，每周进行策略会议
- 与内部团队和开发者协作的方式开展工作
- 结果导向
查看英文原文
About Cumulus Vision
We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.
Role Overview
We're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning.
Key Responsibilities
Website Transformation:
- Lead complete website redesign strategy from positioning to user experience
- Collaborate with WordPress/Elementor developer on full site rebuild
- Create new site architecture, navigation, and conversion funnels
- Develop landing page strategy for different buyer personas and campaign needs
- Ensure website reflects AI-native positioning throughout all touchpoints
Strategic Planning:
- Develop comprehensive marketing strategy for AI-native positioning
- Create buyer personas for C-level decision makers in digital transformation
- Design customer journey mapping and conversion optimization
- Provide competitive positioning and messaging framework
Content Strategy:
- Guide content creation across all marketing channels
- Ensure messaging resonates with enterprise buyers
- Develop thought leadership positioning and content themes
- Create content testing and optimization frameworks
Requirements
Required Experience
- 3+ years B2B marketing for professional services, consulting, or SaaS
- Proven experience leading website redesigns and repositioning projects
- Experience with marketing transformations or complete brand overhauls
- Track record of successful B2B campaign optimization
Preferred Background
- Previous work with consulting firms or technical services companies
- Experience marketing to C-level executives and enterprise buyers
- Knowledge of Salesforce ecosystem or business transformation
- Success with value-based positioning vs. commodity service marketing
- Portfolio showing before/after website transformations
- Understanding of WordPress/Elementor workflow and capabilities
Working Structure
- Part-time: 10-15 hours/week
- Remote-first with weekly strategy sessions
- Collaborative approach with internal team and developer
- Results-driven with clear KPIs and success metrics
Originally posted on Himalayas