数字营销（付费媒体与追踪）
Digital Marketing (Paid Media & Tracking)
我们正在寻找一位具备实操经验的数字营销（付费媒体与追踪）人员，以支持我们在多个付费媒体平台上的数字广告、分析和追踪工作。理想的候选人应有设置、维护和排查广告像素、事件、转化追踪和分析系统的实际经验，并对付费流量的衡量和优化有深入理解。
你将与营销团队紧密合作，确保活动被正确追踪，转化被准确记录，我们的追踪基础设施能为报告和优化提供可靠的数据。此职位适合那些喜欢直接与广告平台、分析工具、事件追踪和活动数据打交道的人，而非仅仅关注策略。
主要职责
- 设置、管理并排查Meta Pixel、Meta Events Manager及自定义事件/转化。
- 支持跨平台的付费广告活动，如Meta Ads、TikTok Ads、Reddit Ads和LinkedIn Ads。
- 定义并维护清晰的事件追踪结构，包括事件名称、参数、属性和转化定义。
- 在网站和活动中实施并验证像素、事件、转化追踪、UTM参数及其他追踪解决方案。
- 与追踪架构协作，包括PostHog、GA4、Google Tag Manager（GTM）、Meta Events Manager、Brevo和Microsoft Clarity。
- 监控追踪性能，并调查广告平台、分析工具和网站数据之间的差异。
- 调试追踪问题，找出事件或转化未能正确触发的原因，而不仅仅是设置活动。
- 在不同平台上测试和验证事件，确保数据被准确且一致地捕获。
- 确保关键事件和转化在相关平台上被正确定义、记录和归因。
- 协助活动设置、受众追踪、再营销和转化测量。
- 分析活动和追踪数据，识别潜在问题和改进机会。
- 与网站、落地页和分析工具协作，确保数据收集和归因正确。
- 协助维护结构化的追踪文档，并确保事件命名和追踪结构保持一致。
- 跟踪广告平台、追踪技术、归因方式和隐私要求的变化。
查看英文原文
We are looking for a hands-on Digital Marketing (Paid Media & Tracking) to support our digital advertising, analytics, and tracking efforts across multiple paid media platforms. The ideal candidate has practical experience setting up, maintaining, and troubleshooting advertising pixels, events, conversion tracking, and analytics systems, with a strong understanding of how paid traffic is measured and optimized.
You will work closely with the marketing team to ensure that campaigns are properly tracked, conversions are accurately recorded, and our tracking infrastructure provides reliable data for reporting and optimization. This role is particularly suited to someone who enjoys working directly with ad platforms, analytics tools, event tracking, and campaign data rather than focusing solely on strategy.
Key Responsibilities
- Set up, manage, and troubleshoot Meta Pixel, Meta Events Manager, and custom events/conversions.
- Support paid advertising campaigns across platforms such as Meta Ads, TikTok Ads, Reddit Ads, and LinkedIn Ads.
- Define and maintain a clear event tracking structure, including event names, parameters, properties, and conversion definitions.
- Implement and validate pixels, events, conversion tracking, UTM parameters, and other tracking solutions across websites and campaigns.
- Work with the tracking stack, including PostHog, GA4, Google Tag Manager (GTM), Meta Events Manager, Brevo, and Microsoft Clarity.
- Monitor tracking performance and investigate discrepancies between advertising platforms, analytics tools, and website data.
- Debug tracking issues and identify why an event or conversion is not firing correctly, rather than only setting up campaigns.
- Test and validate events across different platforms to ensure that data is being captured accurately and consistently.
- Ensure that key events and conversions are properly defined, recorded, and attributed across the relevant platforms.
- Assist with campaign setup, audience tracking, retargeting, and conversion measurement.
- Analyze campaign and tracking data to identify potential issues and opportunities for improvement.
- Work with websites, landing pages, and analytics tools to ensure proper data collection and attribution.
- Help maintain organized tracking documentation and ensure that event naming and tracking structures remain consistent.
- Stay up to date with changes to advertising platforms, tracking technologies, attribution, and privacy requirements.
- Support testing and troubleshooting of new tracking setups before campaigns go live.
Preferred Experience
- Hands-on experience with Meta Ads Manager, Meta Pixel, Meta Events Manager, and custom events/conversions.
- Experience with TikTok Ads, Reddit Ads, and LinkedIn Ads.
- Practical experience with PostHog, GA4, Google Tag Manager (GTM), Microsoft Clarity, and Brevo.
- Strong understanding of event tracking concepts, including event names, parameters, properties, conversion definitions, and attribution.
- Experience troubleshooting tracking issues and identifying why events or conversions may not be firing, recording, or attributing correctly.
- Familiarity with server-side tracking / Conversions API is a strong plus.
- Experience with newer or emerging advertising platforms, including ChatGPT Ads, would be a significant advantage.
- Comfortable working with data, spreadsheets, dashboards, and campaign performance reports.
- Strong attention to detail and a hands-on, problem-solving mindset.
What We’re Looking For
We are looking for someone who is practical, detail-oriented, and technically curious. You should be comfortable getting into the actual ad platforms and tracking tools, testing events yourself, investigating discrepancies, and figuring out why something is not working as expected.
The ideal candidate should be able to go beyond simply setting up campaigns or implementing pixels. They should understand how the entire tracking flow works, from defining an event and its parameters to ensuring that it fires correctly, is captured by the relevant analytics tools, and is ultimately reflected as a meaningful conversion.
You do not need to be an advanced developer, but you should be confident working with tracking tools, advertising platforms, basic website elements, and analytics systems. Experience working across multiple paid media channels and the ability to quickly learn and troubleshoot new platforms are highly valued.
Originally posted on Himalayas