设计师 - 生产与品牌
Designer - Production & Brand
- 地点：远程（美国）
- 类型：合同制，1099（长期部分时间，根据业务需求可能转为全职）
关于 Cro Metrics
在 Cro Metrics，我们致力于通过无与伦比的数字体验重新定义组织和品牌的增长，激发行动并实现成果。我们是一家以实验为导向的增长营销机构，与有使命感和高增长潜力的公司合作，通过数据驱动的实验实现增长。我们的专长包括 A/B 测试、个性化、付费媒体、生命周期营销以及全漏斗数字策略。
我们由策略师、分析师、工程师和设计师组成的完全远程团队，跨多个行业工作，包括电商、金融科技、非营利和酒店业。我们自有的平台 Iris 将分析、测试、创意和路线图整合到一个系统中。
关于该职位
Cro Metrics 正在招聘一名生产与品牌设计师，以支持我们客户名单中的付费媒体、生命周期营销（邮件/SMS）和网站创意。
你将根据需求、假设和创意方向，将其转化为符合品牌、可生产的创意内容，包括付费社交和展示广告、邮件和短信活动、落地页以及实验变体。这是一个生产和品牌执行职位，不是 UX/产品设计职位：你不需要绘制用户流程或负责旅程地图，而是在增长营销机构触及的每个渠道中快速制作高质量、符合品牌要求的创意。
随着经验的积累，该职位有成长为面向客户的创意领导和品牌系统负责人，但工作的核心是高速度高质量的生产。
你将负责
- 根据平台规范，制作 Meta、Google、LinkedIn 和程序化广告的付费媒体广告创意。
- 为邮件平台（Klaviyo、Braze、Iterable 或类似平台）设计邮件和短信创意，包括响应式布局和模板系统。
- 根据书面需求和假设，创建落地页和 A/B 测试变体。
- 在已建立的品牌系统和指南内工作，确保每个交付物在不同客户间视觉一致。
- 在整个工作流程中使用 AI 工具，包括创意构思、素材生成、广告变体和迭代。同时管理多个并行项目和客户，主动沟通容量和时间线。
- 准备干净、组织良好的文件，以便交接给开发人员、媒体购买者或生命周期营销人员。
- 解释你的创意选择背后的理由，
查看英文原文
- Location: Remote (U.S)
- Type: Contract, 1099 (long-term fractional, with potential for full-time conversion based on business need)
About Cro Metrics
At Cro Metrics, we're on a mission to redefine growth for organizations and brands through unparalleled digital experiences that inspire action and deliver results. We are an experiment-led growth marketing agency that partners with mission-driven and high-growth companies to scale through data-driven experimentation. Our expertise spans A/B testing, personalization, paid media, lifecycle marketing, and full-funnel digital strategy.
Our fully remote team of strategists, analysts, engineers, and designers works across industries including eCommerce, fintech, nonprofit, and hospitality. Our proprietary platform, Iris, unifies analytics, testing, creative, and roadmaps in one system.
About the Role
Cro Metrics is hiring a production and brand designer to support paid media, lifecycle marketing (email/SMS), and website creative across our client roster.
You'll take briefs, hypotheses, and creative direction and turn them into on-brand, production-ready creative, including paid social and display ads, email and SMS campaigns, landing pages, and experiment variations. This is a production and brand execution role, not a UX/product design role: you're not wireframing user flows or owning journey mapping, you're producing high-quality, on-brand creative fast, across every channel a growth marketing agency touches.
With more experience, the role has room to grow into client-facing creative leadership and brand systems ownership, but the core of the job is high-quality production at pace.
What You'll Do
- Produce paid media ad creative for Meta, Google, LinkedIn, and programmatic, to platform specs.
- Design email and SMS creative for email platforms (Klaviyo, Braze, Iterable, or similar), including responsive layouts and template systems.
- Build landing pages and A/B test variations from written briefs and hypotheses.
- Work within established brand systems and guidelines, keeping every deliverable visually consistent across clients.
- Use AI tools throughout your workflow, including ideation, asset generation, ad variants, and iteration. Manage multiple concurrent projects and clients, communicating proactively about capacity and timelines.
- Prepare clean, well-organized files for handoff to developers, media buyers, or lifecycle marketers.
- Explain the reasoning behind your creative choice, such as how a deliverable addresses the brief, hypothesis, or brand.
With more experience, you may also lead creative for complex multi-channel campaigns, present concepts directly to clients, and contribute to evolving brand systems across channels.
What We're Looking For
- 3–6+ years experience designing for brand, paid media, lifecycle/email, or similar.
- Hands-on experience designing paid social/display ad creative to platform specs.
- Hands-on experience designing email and/or SMS creative for an ESP.
- Strong Figma proficiency: fast, clean, well-organized files.
- A portfolio showing production-quality work across paid media, email/SMS, and web.
- Comfort working within existing brand systems rather than designing from scratch.
- Active, demonstrated use of AI tools in your daily design workflow.
- Self-directed, detail-oriented, and reliable under deadline.
AI is a hard requirement, not a preference. This role requires active, demonstrated use of AI tools in your daily workflow. You'll be expected to build and manage brand-specific AI agents that the team can use at scale. You'll be asked to show concrete AI-integrated workflows and agent-building experience during the interview process. Candidates who cannot demonstrate practical AI tool use and agent creation will not advance.
Nice to Haves
- Experience at a CRO, experimentation, or growth marketing agency.
- Familiarity with A/B testing or personalization platforms (Optimizely, VWO, or similar).
- Basic motion/video ad creative experience.
- Bonus points for experience in digital, UX or UI design.
What Success Looks Like
- You consistently deliver polished, on-brand, test-ready creative across paid media, email/SMS, and web, on time and with minimal revision cycles.
- Strategists, media buyers, and lifecycle marketers trust your output and view you as a reliable production partner.
- You manage a steady cadence of deliverables across multiple clients and channels without quality dipping.
- Your files are clean and easy for teammates to work from.
Compensation
This is a 1099 independent contractor position. The hourly rate for this role ranges from $45–$70, depending on qualifications, relevant experience, and the specific scope of work assigned. As an independent contractor, you will be responsible for your own tax withholdings, and this engagement does not include employee benefits (e.g., health insurance, paid time off, or retirement contributions).
Important Note: Cro Metrics is a U.S.-based remote company and is not able to hire in CA, AK, WA, OR, HI, NY, or NJ, or outside of the United States.
Originally posted on Himalayas