媒体分析师 - 远程
Media Analyst - Remote
在美国家庭癌症协会，我们致力于终结我们所知的癌症，为所有人服务。我们的员工和130万名志愿者每天都在不断突破自我。我们是一个由多元背景和经验组成的文化群体，以更好地服务我们的社区。
在美国家庭癌症协会工作的人员将他们的多样化才能投入到拯救生命的使命中。这是一份召唤。而回应这份召唤的人会感到充实。
媒体分析师是一个独立贡献者角色，负责日常的媒体表现报告和分析。这个角色在监测媒体效果、识别趋势以及提供可操作的见解以优化媒体投资和网站表现方面起着关键作用。
媒体分析师将与更广泛的营销和分析团队密切合作，以发现绩效驱动因素，诊断问题，并提出改进建议。该职位需要强大的分析能力、注重细节的品质，以及利用数据提升营销成果的热情。
核心职责：
- 提供可操作的见解，以改进媒体组合、受众定位和创意效果。（20%）
- 使用Tableau、Power BI或Google Data Studio等平台构建仪表盘和可视化工具，创建营销收入趋势与付费媒体KPI的定制视图。（20%）
- 收集、分析并解读跨数字和传统媒体渠道的媒体表现数据。这包括深入分析活动表现，以发现趋势、模式和优化机会。（15%）
- 编制每日、每周和每月报告，跟踪关键绩效指标（KPI）。（15%）
- 利用测试框架（A/B测试、增量测试）验证性能假设。（15%）
- 自动化报告流程，提高效率和数据可访问性。（15%）
经验/资格要求：
- 优先学历：学士学位
- 工作经验：3-5年
知识、技能和能力：
- 熟练使用Google Analytics、Adobe Analytics和媒体平台报告套件等分析工具。
- 具备SQL、Python或R的经验者优先。
- 在Excel、Tableau、Power BI或Google Data Studio方面有较强的数据可视化技能。
- 了解归因模型、市场媒体模型（MMM）和增量测试。
- 具备良好的书面和口头沟通能力，能够向利益相关者展示发现结果。
- 分析思维——能够解释复杂的数据集并得出有意义的结论。
查看英文原文
At the American Cancer Society, we're working to end cancer as we know it, for everyone. Our employees and 1.3 million volunteers are raising the bar every single day. We are a culture comprised of diverse backgrounds and experience, to better serve our communities.
The people who work at the American Cancer Society focus their diverse talents on our lifesaving mission. It is a calling. And the people who answer it are fulfilled.
The Media Analyst is an individual contributor role responsible for the day-to-day reporting and analysis of media performance. This role plays a critical function in monitoring media effectiveness, identifying trends, and providing actionable insights to optimize media investments and site performance.
The Media Analyst will work closely with the broader marketing and analytics teams to uncover performance drivers, diagnose issues, and recommend strategies for improvement. This role requires strong analytical capabilities, attention to detail, and a passion for leveraging data to enhance marketing outcomes.ESSENTIAL FUNCTIONS:
- Provide actionable insights to improve media mix, audience targeting, and creative effectiveness. (20%)
- Build dashboards and visualization tools using platforms such as Tableau, Power BI, or Google Data Studio to create custom views of marketing revenue trends with paid media KPIs. (20%)
- Collect, analyze, and interpret media performance data across digital and traditional media channels. This includes deep dives in to campaign performance to uncover trends, patterns, and optimization opportunities. (15%)
- Develop daily, weekly, and monthly reports to track key performance indicators (KPIs). (15%)
- Leverage testing frameworks (A/B, incrementality tests) to validate performance hypotheses. (15%)
- Automate reporting processes to improve efficiency and data accessibility. (15%)
EXPERIENCE/QUALIFICATIONS:
- Preferred Degree: Bachelor's Degree
- Years of experience: 3-5
KNOWLEDGE, SKILLS, AND ABILITY:
- Proficiency in analytics tools such as Google Analytics, Adobe Analytics, and media platform reporting suites.
- Experience with SQL, Python, or R is a plus.
- Strong skills in Excel, Tableau, Power BI, or Google Data Studio for data visualization.
- Understanding of attribution models, MMM, and incrementality testing.
- Strong written and verbal communication skills to present findings to stakeholders.
- Analytical mindset – Ability to interpret complex datasets and derive meaningful insights.
- Detail-oriented – Ensures accuracy and consistency in reporting and analysis.
- Problem-solving – Identifies and resolves media performance challenges through data.
- Technical proficiency – Comfortable working with large datasets, visualization tools, and media platforms.
- Collaboration – Works effectively with cross-functional teams to drive data-informed decisions.
- Time management – Manages multiple reporting tasks and ad hoc analyses efficiently.
TRAVEL REQUIREMENTS:
· Ability to travel (by car and/or airplane) when necessary.
PHYSICAL REQUIREMENTS:
· N/A
The starting rate is $70,000 to $80,000 annually. The final candidate's relevant experience/skills will be considered before an offer is extended. Actual starting pay will vary based on non-discriminatory factors including, but not limited to, geographic location, experience, skills, specialty, and education.
ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits. We are a proud equal opportunity employer.
Originally posted on Himalayas