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SEO经理

SEO Manager

市场运营职能支持限定地区(需当地身份)
公司Silverback Strategies
薪资未公开
工作地点United States
地域资格限定地区(需当地身份)
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间今天
数据来源Himalayas
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。

Silverback Strategies 是一家绩效营销机构,致力于帮助营销人员在变化中成长并抓住机遇。Ad Age、Inc Magazine、The Washington Post、The Washingtonian 和 The Washington Business Journal 均将 Silverback 评为最佳工作场所之一。
我们雇佣最优秀的人,并帮助他们变得更好。Silverbackers 在同事的支持、挑战和激励下不断进步。无论职位或资历如何,每位 Silverbacker 都在推动公司进步中发挥着作用。这是一个你可以产生影响的地方。
Silverback 的下一任 SEO 经理将作为所有与 SEO 和有机搜索相关事务的专家。
你将负责管理 4-6 个 SEO 客户组合,同时建立良好的客户关系并管理项目和交付成果。你将以积极且坚韧的态度投入工作,深入探索有机搜索的“新领域”,通过推动 AI 搜索测试的边界来拓展可能性。你还将运用顶级的数据分析能力,解析性能指标并直接影响客户业务的成功。
以下是我们在 SEO 经理岗位上的期望:
—你将负责的工作—

  • 战略能力:负责推动和执行多个客户 SEO 策略的战略、创新和表现。
  • AI 与 LLM 专业知识:具备生成式 AI 和 LLM 的实际操作经验,包括它们对搜索行为的影响,以及为这些引擎制定优化策略的能力。
  • 分析能力:熟练使用 Google Analytics、Google Search Console、SEMrush、Ahrefs 及其他 SEO 平台,能够将复杂数据转化为可操作的洞察。
  • 客户沟通:主导定期的进度和报告会议,并作为指定客户的 SEO 事项主要联系人。以易于理解、不使用术语的方式向客户清晰传达复杂的 SEO 策略和执行细节。
  • 客户管理:作为客户的信任顾问和咨询者,成为其营销团队的延伸,建立长期的客户关系。
  • 战术执行:将渠道策略转化为有时间限制的战术路线图。构建并维护结构化的内容系统,包括主题集群、核心页面、内部链接和支持性的结构化数据。优先考虑基于性能的项目,并规模化地打造权威内容。
  • 创新:研究搜索和 AI 技术的新兴趋势,以优化策略。
查看英文原文

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.
We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.
Silverback’s next SEO Manager will serve as a premier subject matter expert in all things related to SEO & Organic Search.
You will develop and manage a portfolio of 4-6 SEO accounts while building great client relationships and managing projects & deliverables. You’ll bring a scrappy & tenacious attitude to your work, diving headfirst into the “new frontier” of organic search by pushing the boundaries of AI search testing. You’ll also flex best-in-class data analysis chops to break down performance metrics and directly impact the success of our clients’ businesses.
Here’s what we expect from our SEO Manager:
—What You'll Do—

  • Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies.
  • AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines.
  • Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights.
  • Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner.
  • Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships.
  • Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale.
  • Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices.
  • Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies.
  • Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life.

—What We’re Looking For—

  • Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results
  • Years of Experience: We’re seeking candidates with at LEAST 2 years of agency experience; 3 years of overall relevant marketing/SEO experience is required, 5+ years preferred.
  • Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the SEO engagement with your assigned clients.
  • AI Search Testing & Optimization: You have hands-on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out.
  • Business Acumen: Being able to build & execute SEO strategies across multiple industries is crucial, but your ability to tie SEO wins to a measurable impact on the clients’ business, bottom line, etc is what will make you a superstar.
  • Content Experience: You’re an expert at driving content strategy based on audience, keyword and competitor research. You have a strong ability to craft content briefs to provide to content teams for production.
  • Tools/Platforms: You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, AHRefs, and Screaming Frog.
  • “Get Sh*t Done” Mentality: You’d rather take a big swing and miss than sit around twiddling your thumbs. You’re energized by & thrive in an environment where no two days are the same, and results are king.
  • Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day.
  • Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don’t throw you.

—Why Silverback?—

  • Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable.
  • Work with the A team: We are ruthless about putting the best possible team on the field.
  • Make an impact: We’re a small agency. Everybody has the opportunity to drive change and impact.
  • Get paid: We hire the best and pay them generously.
  • Do cool sh*t: From media to SEO to measurement, learn the cutting edge of what works.

—Benefits & Perks—

  • Unlimited PTO
  • Comprehensive health, dental, and vision plans
  • Monthly Team Events and a fun, casual, inclusive company culture
  • Company-paid ClassPass membership
  • 12 weeks of Paid Parental Leave
  • Summer Fridays
  • 401(k) with Employer Match

—Work Environment—

  • We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.
  • We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
  • We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.

Originally posted on Himalayas

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