绩效营销策略师
Performance Marketing Strategist
Owlet 通过产品为全球数百万家庭带来真正的安心，重新定义现代育儿方式。我们专注于有意义的创新，因为当父母睡得更好时，每个人都会受益。加入一个真正创造价值的团队。
我们正在寻找一位以结果为导向的绩效营销策略师，以兼职承包商的形式领导和管理 Owlet 的付费媒体工作。该职位负责规划、执行和优化关键数字渠道的付费活动：推动客户获取、品牌认知和收入增长。您还将作为我们付费媒体/增长机构的主要联系人，确保策略一致、责任明确，并达成既定的 KPI。
您将向数字营销高级总监汇报，并与品牌、销售和产品团队紧密合作，确保付费工作整合、数据驱动并优化影响力。
主要职责：
- 负责并管理跨渠道的付费媒体策略和执行，包括付费社交（Meta、TikTok、Pinterest）、付费搜索（Google、Bing）、展示广告和新兴平台。
- 作为我们付费媒体/增长机构的主要联系人，管理日常沟通、活动简报、绩效评估和战略对齐。
- 对机构的 KPI（如 ROAS、CPA、CAC 和收入目标）负责；识别差距并确保持续优化。
- 制定和管理媒体计划、预算和预测；有效分配支出以最大化回报。
- 构建并维护完整的付费策略，支持客户获取、产品发布、季节性活动、促销等。
- 领导付费渠道的创意简报和测试；与品牌和创意团队合作开发高表现的广告素材。
- 设计并执行跨创意、受众、出价策略和落地页的 A/B 测试项目，以推动持续改进。
- 分析各平台的活动表现，并向内部利益相关者提供可操作的洞察和建议。
- 监控竞争环境，及时了解平台变化、算法更新和付费媒体领域的新兴趋势。
- 与品牌、销售和产品团队跨职能协作，确保付费活动协调一致并符合品牌形象。
- 3 年以上在付费社交和付费搜索渠道上直接管理付费媒体活动的实际经验；有直面消费者经验者优先
查看英文原文
Owlet is redefining modern parenting with products that bring genuine peace of mind to millions of families worldwide. We obsess over meaningful innovation, because when parents sleep better, everyone does. Join a team that builds things that actually matter.
We are looking for a results-driven Performance Marketing Strategist to lead and manage Owlet’s paid media efforts on a part-time contractor basis. This role is responsible for planning, executing, and optimizing paid campaigns across key digital channels: driving customer acquisition, brand awareness, and revenue growth. You will also serve as the primary liaison to our paid media/growth agency, ensuring strategy alignment, accountability, and performance against defined KPIs.
You will report to the Sr. Director, Digital Marketing and collaborate closely with brand,, sales, and product teams to ensure paid efforts are integrated, insight-driven, and optimized for impact.
PRIMARY RESPONSIBILITIES:
- Own and manage paid media strategy and execution across channels including paid social (Meta, TikTok, Pinterest), paid search (Google, Bing), display, and emerging platforms.
- Serve as the primary point of contact for our paid media/growth agency, managing day-to-day communication, campaign briefs, performance reviews, and strategic alignment.
- Hold the agency accountable to KPIs including ROAS, CPA, CAC, and revenue targets; identify gaps and ensure continuous optimization.
- Develop and manage media plans, budgets, and forecasts; allocate spend effectively across channels to maximize return.
- Build and maintain full-funnel paid strategies that support customer acquisition, product launches, seasonal campaigns, promotions, and more.
- Lead creative briefing and testing across paid channels; partner with brand and creative teams to develop high-performing ad assets.
- Design and execute A/B testing programs across creative, audiences, bidding strategies, and landing pages to drive continuous improvement.
- Analyze campaign performance across platforms and surface actionable insights and recommendations to internal stakeholders.
- Monitor competitive landscape and stay current on platform changes, algorithm updates, and emerging trends in paid media.
- Collaborate cross-functionally with brand, sales, and product teams to ensure paid campaigns are coordinated and on-brand.
- 3+ years of hands-on experience managing paid media campaigns across paid social and paid search; direct-to-consumer experience strongly preferred.
- 3+ years of experience working directly with a paid media or growth agency, managing relationships, performance expectations, and strategic direction.
- Proven track record of driving measurable results: customer acquisition, ROAS improvement, CAC reduction, and revenue growth through paid channels.
- Deep platform proficiency in Meta Ads Manager, Google Ads, and TikTok Ads, including TikTok Shop; experience with additional platforms (Pinterest, YouTube, programmatic) is a plus.
- Strong analytical mindset: comfortable working with platform data, pulling reports, identifying trends, and translating insights into strategic action.
- Experience managing paid media budgets and building media plans that balance efficiency with scale.
- Solid understanding of creative strategy for paid media; you know what makes an ad perform and can brief agency or creative partners effectively.
- Experience managing or supporting affiliate marketing programs, including affiliate network platforms, partner recruitment, and performance tracking.
- Excellent project management and communication skills; ability to work cross-functionally and manage multiple programs simultaneously in a part-time capacity.
- Customer obsession: you think in acquisition outcomes and relentlessly advocate for efficient, high-quality spend.
WE’D LOVE TO SEE:
- Experience working with a direct-to-consumer brand in the parenting, baby, health, or connected device space.
- Familiarity with subscription or recurring revenue business models and how paid media supports LTV-positive acquisition.
- Experience with attribution platforms and tools such as Triple Whale, Northbeam, or similar.
- A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works.
- Comfort working in a fast-paced environment with evolving priorities and a lean team.
PERKS:
- Fully remote opportunity
- Flex time scheduling
Owlet Baby Care, Inc. is the equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.