产品传播经理
Manager, Product Communications
准备好开展职业生涯中最有影响力的工作了吗？在Coinbase，我们对增加经济自由的使命毫不妥协。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是让你突破自我认知极限的地方。如果你准备与那些不愿满足于“足够好”的人一起打造金融的未来，你就在正确的地方。Coinbase是一家以远程办公为主，但不只限于远程的公司。你将每季度参加一次高强度的线下工作会，称为“冲刺”。了解更多关于在Coinbase工作的信息。
作为Communications团队的产品传播经理，你将负责消费者和企业产品组的传播策略和执行，塑造数百万客户和媒体对Coinbase消费者产品的理解。该团队推动主动和被动的叙事，建立信任、推动产品知名度，并在获得和自有渠道中保护Coinbase的声誉。你将为重大产品发布制定传播策略，向产品领导层提供叙事战略建议，并成为Coinbase最具可见性产品组之一的首选传播合作伙伴。
你将负责：
- 负责消费者和企业产品组的端到端传播策略，定义推动产品发布、功能发布和公司公告中知名度、采用率和信任度的叙事。
- 主导你所负责领域的主动媒体关系，培养与加密货币和主流媒体的关系，提出故事，并获得高影响力的报道，使Coinbase的消费者产品得到展示。
- 为消费者产品领导层提供传播策略建议，准备高管的媒体采访材料、关键信息和预期问答。
- 推动与消费者产品相关的快速响应传播和危机管理，与法律、政策和高级管理层合作，提供清晰、及时的叙述。
- 在各个渠道上塑造内容，包括信息框架、博客文章、社交媒体文案和新闻资料，设定质量标准并确保与Coinbase的品牌声音一致。
- 与产品营销、设计、工程和合规部门跨职能合作，确保发布传播与产品路线图和监管要求保持一致。
所需技能和经验：
- 在公关机构或企业内部有7年以上传播经验
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Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
As the Manager, Product Communications on the Communications team, you'll own the communications strategy and execution for the Consumer & Business product group, shaping how millions of customers and the media understand Coinbase's consumer products. This team drives proactive and reactive narratives that build trust, drive product awareness, and protect Coinbase's reputation across earned and owned channels. You'll define the communications approach for major product launches, advise product leadership on narrative strategy, and serve as the go-to communications partner for one of Coinbase's highest-visibility product groups.
What you'll do:
- Own the end-to-end communications strategy for the Consumer & Business product group, defining narratives that drive awareness, adoption, and trust across product launches, feature releases, and company announcements.
- Lead proactive media relations for your beat, cultivating relationships with crypto and mainstream press, pitching stories, and securing high-impact coverage that positions Coinbase's consumer products.
- Advise Consumer product leadership on communications strategy, preparing executives for media appearances with briefing documents, key messages, and anticipated Q&A.
- Drive rapid-response communications and crisis management for issues related to consumer products, partnering with Legal, Policy, and senior leadership to deliver clear, timely narratives.
- Shape content across channels, including messaging frameworks, blog posts, social copy, and press materials, setting the quality bar and ensuring consistency with Coinbase's brand voice.
- Partner cross-functionally with Product Marketing, Design, Engineering, and Compliance to align launch communications with product roadmaps and regulatory requirements.
Required Skills and Experience:
- 7+ years of communications experience at a PR agency or in-house communications team, with at least 2 years working within crypto, fintech, or consumer technology and a track record of independently owning a product communications beat.
- Proven media relations results, including established relationships with crypto and mainstream tech press and demonstrated success in placing proactive product narratives and managing reactive cycles.
- Exceptional writing and storytelling ability with a portfolio demonstrating the translation of complex product and technology concepts into clear, compelling narratives for mainstream audiences.
- Direct experience advising product executives on communications strategy, including spokesperson preparation, launch messaging, and narrative development for senior leaders.
- Demonstrated ability to operate as a strategic communications partner, not just an executor, setting narrative direction and making judgment calls on positioning, timing, and channel strategy.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$170,765—$200,900 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.