市场执行经理
Marketing Executive / Manager
候选人需要具备创业精神，加入一家处于早期阶段的创新领域公司，并向CEO汇报。
该职位将涵盖多种职责，包括：
- 从头到尾领导市场营销和广告活动的规划与执行，利用内部支持并推动协作
- 创建和管理客户接触点的内容和更新，制定预算指南，参与活动，记录业务流程，并提供额外的销售支持
- 设计并执行跨渠道的营销活动，覆盖潜在客户和客户生命周期，确保所有渠道（包括LinkedIn/Twitter/FB、电子邮件、网站和印刷品）的沟通和信息一致
- 协调并与第三方、活动组织者和代理机构就营销活动进行沟通，担任联系人
- 收集和分析客户及市场洞察，以指导推广策略，提高客户转化率，并产生更多合格的潜在客户
- 创建、维护并开展跨多个平台的分析报告，提取关键见解用于未来活动开发和市场进入策略，包括正式的提案和战术建议
- 参与产品开发过程，提供关于客户和市场趋势的输入
技能和资格要求
- 来自知名大学的市场营销、商业或相关领域的学士学位
- 出色的书面和口头沟通能力
- 有制定营销计划和活动的实操经验
- 强大的项目管理和多任务处理能力
- 以数据为导向的营销思维，同时具备创造力
- 有使用营销自动化和CRM工具的经验
优先考虑的额外资格
- 熟练使用Hubspot、Photoshop、Wordpress、MS Excel
- 法语或其他语言
- B2B潜在客户开发经验
我们是一家英国农业科技初创公司，有着远大的抱负。我们设计解决方案，可在世界任何地方、一年中的任何时候以最低成本为消费者和环境种植高质量作物。
我们主要提供园艺照明和受控环境农业（CEA）的产品和服务。我们的部分项目包括将集装箱改造成草莓农场，以及为垂直城市农场定制的照明解决方案。Kroptek在法国和加拿大拥有试点农场，使用自己的技术可持续地生产高质量食品。
查看英文原文
The candidate needs an entrepreneurial spirit to join an early stage company in an innovative sector reporting to the CEO.
The mission will comprise a variety of responsibilities including:
- Lead the planning and execution of Marketing and Advertising initiatives from start to finish, leveraging internal support and driving collaboration
- Create and manage content and updates for customer touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Conceptualise and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels including LinkedIn/Twitter/FB, email, the website and printed collateral
- Coordinate and be the point of contact for Marketing initiatives with third parties, event organisers and agents
- Gather and analyse customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Participate in the product development process by providing input on customer and market trends
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field from a reputable university
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management and multitasking skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred Additional Qualifications
- Proficiency with Hubspot, Photoshop, Wordpress, MS Excel
- French or other languages
- B2B lead generation experience
We are a UK agri-tech startup with big ambitions. We design solutions that grow high quality crops, anywhere in the world and anytime of the year at the lowest cost to consumers and the environment.
We primarily provide products and services in horticulture lighting and Controlled Environment Agriculture (CEA). Some of our projects include shipping containers converted to strawberry farms and tailored lighting solutions for vertical urban farms. Kroptek also owns pilot farms in France and Canada producing high quality food sustainably using its own technology.
In the past 2 years our group has grown to 30+ employees, serving 100 customers in 12 countries. We are still however in the early stages of our plan and have many hills to climb.
Originally posted on Himalayas