数字公关专员
Digital P.R Specialist
LOCALiQ 是 Newsquest Media Group 内部的一家数字机构，我们正在招聘一名数字公关专员加入我们的 SEO 部门，成为更广泛的数字营销团队的一员。随着我们继续推进增长计划的新篇章，现在加入我们是最佳时机。作为一家享有盛誉、屡获殊荣的数字机构，我们的工作在行业内持续获得认可，最近在英国机构奖和微软广告全球合作伙伴奖 2024 中获奖。这与我们之前获得的荣誉一脉相承。我们提供有效的数字营销解决方案，帮助本地企业增强在线影响力，与目标受众建立联系，并实现可持续增长。我们的方法注重根据每个客户的目标定制策略，并提供清晰的报告和洞察，以应对不断变化的数字环境。我们的数字公关专员将加强为客户成功执行活动的能力。该职位的主要职责是通过基于研究的主动或被动数字公关活动获取高权威反向链接。你将利用多种数据来源、行业洞察和创造力来构建并执行有影响力的活动，这些活动可以向知名媒体记者进行推介。该职位提供了在多样化客户群中塑造数字公关活动的关键机会，同时在一个不断成长且支持性的 SEO 团队中继续提升自己的技能。作为一家企业，我们以自我学习的承诺和在整个集团中持续的成长机会而自豪。
请注意，尽管该职位为远程办公，但成功候选人需要在英国工作。
主要职责
- 从零开始开发活动创意，与客户的 SEO 分析师合作
- 使用多种数据来源进行研究
- 与客户沟通，收集可用于潜在新闻报道的观点和引语
- 撰写英文 flawless 的新闻稿和文章
- 向记者推介新闻
- 跟踪新闻、事件和媒体动态，寻找相关趋势和机会
- 跟进记者并确保客户获得反向链接
- 跟踪活动进展并确保按时完成截止日期
- 主导推广流程和策略的持续发展
- 了解数字公关和推广的最新动态
- 主动识别所有客户的机会
技能、知识与专长
查看英文原文
LOCALiQ are a digital agency within the Newsquest Media Group, and we are looking to recruit a Digital PR Specialist to join the SEO department in our wider digital marketing team. It has never been a better time to join us as we continue into the next chapter of our growth plans. As a prominent, award‑winning digital agency, our work continues to be recognised across the industry, most recently with wins at the UK Agency Awards and the Microsoft Advertising Global Partner Awards 2024. These sit alongside earlier accolades. We provide effective digital marketing solutions that help local businesses strengthen their online presence, connect with target audiences, and achieve sustainable growth. Our approach focuses on tailoring strategies to each client’s goals and offering clear reporting and insight to navigate an evolving digital landscape.Our Digital PR Specialist will strengthen the delivery of successful campaigns for our clients. The main duty of the role will be to obtain high authority backlinks through research-based, proactive or reactive digital PR campaigns. You will use a range of data sources, industry insight and creativity to construct and deliver impactful campaigns that can be pitched to journalists at reputable press publications. This role offers the opportunity to play a key part in shaping digital PR activity for a varied client base, while continuing to develop your skills within a growing and supportive SEO team. As a business, we pride ourselves on our commitment to self learning and continuous opportunities for growth across the group.
Please note that whilst the role is remote, the successful candidate will be required to work in the UK.
Key Responsibilities
- Developing campaign ideas from scratch, working alongside the client’s SEO Analyst
- Conducting research using multiple data sources
- Speaking to clients to gather thoughts and quotes for inclusion in potential stories
- Writing press releases and stories in flawless English
- Pitching stories to journalists
- Tracking news, events and wider media for relevant trends and opportunities
- Following up with journalists and ensuring clients are accredited with backlinks
- Tracking campaign progress and ensuring deadlines are met
- Leading the ongoing development of outreach processes and strategies
- Staying up to date with the latest developments in digital PR and outreach
- Proactively identifying opportunities across all clients
Skills, Knowledge & Expertise
- Demonstrable experience creating impactful research-based, proactive or reactive digital PR campaigns across multiple industries
- A high level of creativity with the ability to generate relevant and newsworthy stories
- A strong understanding of news and media content, with regular engagement across formats
- Excellent written and verbal communication skills with strong attention to detail
- Strong research and data analysis skills to uncover relevant stories
- The ability to manage multiple projects and priorities across different clients and industries
- Confidence in building and managing relationships both internally and externally
- Proficiency with Microsoft Office
Job Benefits
- Competitive salary
- 25 days holiday + bank holidays + your birthday off
- Holiday buy scheme for extra flexibility
- Structured career progression & ongoing training
- Pension plan
- Employee Helpline counselling and advice
- Perks & discounts including:
- Gym membership
- Cycle to Work scheme
- Eye care
- Retail discounts
- Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.
Originally posted on Himalayas