扩展项目负责人，中小客户广告
Scaled Programs Lead, SMB Ads
关于团队
OpenAI 正在打造面向人工智能世界的新一代广告。随着人工智能改变人们获取信息、探索可能性和做决策的方式，我们认为这为中小型企业以全新方式与客户建立联系提供了巨大机遇。
SMB 广告营销团队正在从零开始构建这一机遇。我们定义企业如何发现 OpenAI 的广告平台，成为成功的广告商，并随着时间推移增加他们的投入。我们与产品、广告工程、数据科学和销售团队紧密合作，结合客户洞察、严谨的实验和快速执行，将早期机会转化为可扩展的增长。
关于职位
我们正在寻找一位规模化项目负责人，负责构建和扩展针对 SMB 专业代理和其他帮助中小型企业增长的合作伙伴的全球项目。
这是一个从零开始的机会，可以塑造这些受众如何发现、理解和采用 OpenAI 的广告解决方案。你将制定项目，提升知名度，招募参与者，增强他们的能力，并帮助他们将其广告机会带给自己的 SMB 客户。
你的职责范围包括受众细分、招募活动、教育、认证、激励措施和联合营销。你将设计并推出新项目，验证其影响，并扩大能带来实际成果的方法。
在市场营销、合作伙伴关系、销售、产品和运营之间协作，你将结合战略判断与实际执行。随着项目的增长，你将组建并领导一个团队，将项目扩展到全球。
在这个职位中，你将：
- 制定针对 SMB 专业代理和规模化合作伙伴的全球项目策略，明确优先受众、增长目标和投资选择。
- 通过展示 OpenAI 广告解决方案价值的活动和推广，提升知名度并招募合格的参与者。
- 按照能力、需求和增长潜力对代理和合作伙伴进行细分。设计项目层级、激励措施和福利，以支持他们的成功。
- 开发教育、培训、网络研讨会、认证、徽章和内容，帮助参与者有效服务 SMB 广告客户。
- 推出可重复使用的联合营销项目、联合活动、活动和可复用的工具包，通过参与的代理和合作伙伴触达 SMB 受众。
- 试点项目并衡量参与度、激活情况和广告效果
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About the Team
OpenAI is building the next generation of advertising for an AI-powered world. As AI changes how people discover information, explore possibilities, and make decisions, we believe this presents a huge opportunity for small and medium-sized businesses to connect with customers in new ways.
The SMB Ads Marketing team is building this opportunity from the ground up. We define how businesses discover OpenAI’s advertising platform, become successful advertisers, and grow their investment over time. Working closely with Product, Ads Engineering, Data Science, and Sales, we combine customer insight, rigorous experimentation, and fast execution to turn early opportunities into scalable growth.
About the Role
We are looking for a Scaled Programs Lead to build and scale global programs that engage SMB-focused agencies and other partners helping small and medium-sized businesses grow.
This is a zero-to-one opportunity to shape how these audiences discover, understand and adopt OpenAI’s advertising solutions. You will develop programs that build awareness, recruit participants, strengthen their capabilities and help them bring the advertising opportunity to their SMB customers.
Your remit will span audience segmentation, recruitment campaigns, education, certification, incentives and co-marketing. You will design and launch new programs, validate their impact and scale the approaches that deliver meaningful results.
Working across Marketing, Partnerships, Sales, Product and Operations, you will combine strategic judgment with hands-on execution. As the programs grow, you will build and lead a team to expand them globally.
In This Role, You Will
- Set the global program strategy for SMB-focused agencies and scaled partners, defining priority audiences, growth goals, and investment choices.
- Build awareness and recruit qualified participants through campaigns and outreach that demonstrate the value of OpenAI’s advertising solutions.
- Segment agencies and partners by capabilities, needs, and growth potential. Design program tiers, incentives, and benefits that support their success.
- Develop education, training, webinars, certification, badging, and content that help participants serve SMB advertisers effectively.
- Launch repeatable co-marketing programs, joint campaigns, events, and reusable toolkits that reach SMB audiences through participating agencies and partners.
- Pilot programs and measure participation, activation, advertiser growth, and economics. Scale effective approaches and refine or retire underperforming programs.
- Lead cross-functional delivery and adapt programs across markets. Build the team and operating capabilities needed for global scale.
You Might Thrive in This Role If You
- Demonstrate success building and scaling programs for SMB-focused agencies or other partners serving small businesses.
- Set program strategy using audience segmentation, customer insight, and commercial analysis.
- Bring experience developing participant recruitment, education, enablement, or co-marketing programs.
- Translate program goals into pilots, measurable outcomes, and repeatable approaches that scale.
- Lead cross-functional initiatives with marketing, sales, partnerships, product, and operations teams.
- Adapt programs across markets while balancing global consistency with local needs.
- Combine hands-on program building with the ability to hire, develop, and lead a team.
Preferred Qualifications
- Experience building agency or partner programs for digital advertising platforms serving SMBs.
- Track record launching programs that drive advertiser acquisition, activation, retention, or investment.
- Experience designing partner tiers, certifications, incentives, and benefits.
- Success developing scalable co-marketing campaigns, education programs, and partner toolkits.
- Experience using program economics and experimentation to guide investment and growth.
- Experience expanding partner programs globally and adapting them to local markets.
Workplace & Location
- San Francisco or New York. This role requires a hybrid schedule with an in office requirement from Monday - Wednesday.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.