增长 - 数字营销（消费者）
Growth - Digital Marketing (Consumer)
关于团队
增长团队推动ChatGPT的消费者和企业产品线以及其他OpenAI产品的用户和收入增长。我们贯穿整个销售漏斗——从认知、获取到激活、留存和扩展——结合全球绩效营销、AI驱动的工作流程、产品内优化、洞察、实验和创意运营工程。
关于职位
我们正在招聘一位消费者付费营销负责人，负责在各个渠道（包括付费搜索、付费社交、程序化广告、联盟营销和新兴渠道）上主导并扩大全球获取。该负责人将制定渠道战略，大规模监督执行，并在多样化的受众、使用场景和国际市场中推动广泛消费者产品的增长。
您将与产品、工程、数据科学、财务、设计、品牌、创意、生命周期和区域营销团队紧密合作，将付费体验与产品内旅程连接起来。这个团队结合快速迭代、严谨的衡量、消费者洞察和文化相关的创意，以推动全球范围内的获取、激活、留存和长期用户价值。
在此职位中，您将：
- 负责针对已扩展的消费者产品，在付费搜索、付费社交、程序化广告、联盟营销和其他渠道上制定全球付费渠道战略，包括规划、预测、预算节奏、受众策略和绩效管理。
- 管理广泛的国际投资组合，平衡全球一致性与市场层面的机会、平台动态和文化细微差别。
- 优化从获取到激活、参与、留存和变现的完整消费者旅程，重点关注可持续的单位经济和群体质量。
- 制定受众、使用场景、优惠和创意策略，以覆盖多样化的消费者群体，并在不同语言、文化和产品成熟阶段之间进行转化。
- 与区域营销和本地化团队合作，优先考虑市场，调整活动，并建立可重复的国际发布和扩展方案。
- 推动实验和增量测量，定义假设，设计测试，并将消费者和市场洞察转化为渠道决策。
- 与产品、工程、数据科学、生命周期、品牌和创意团队跨职能合作，改进转化旅程、衡量基础和增长系统。
- 构建AI赋能的解决方案
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About the Team
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.
About the Role
We are hiring a Consumer Paid Marketing leader to own and scale global acquisition across channels, including Paid Search, Paid Social, Programmatic, Affiliate, and emerging channels. This leader will define channel strategy, oversee execution at significant scale, and grow a broad consumer product across diverse audiences, use cases, and international markets.
You will partner closely with product, engineering, data science, finance, design, brand, creative, lifecycle, and regional marketing to connect paid experiences to in-product journeys. This team combines rapid iteration, rigorous measurement, consumer insight, and culturally relevant creative to drive acquisition, activation, retention, and long-term user value worldwide.
In this role, you will:
- Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for a scaled consumer product, including planning, forecasting, budget pacing, audience strategy, and performance management.
- Manage significant investment across a broad international portfolio, balancing global consistency with market-level opportunity, platform dynamics, and cultural nuance.
- Optimize the full consumer journey from acquisition through activation, engagement, retention, and monetization, with a focus on durable unit economics and cohort quality.
- Develop audience, use-case, offer, and creative strategies that reach diverse consumer segments and translate across languages, cultures, and stages of product maturity.
- Partner with regional marketing and localization teams to prioritize markets, adapt campaigns, and build repeatable international launch and scaling playbooks.
- Drive experimentation and incrementality measurement, defining hypotheses, designing tests, and translating consumer and market insights into channel decisions.
- Partner cross-functionally with product, engineering, data science, lifecycle, brand, and creative to improve conversion journeys, measurement foundations, and growth systems.
- Build AI-enabled creative, targeting, reporting, and optimization workflows that increase iteration velocity and personalization while maintaining quality and brand integrity.
You might thrive in this role if you have:
- 8+ years of consumer growth, acquisition, or performance marketing experience, ideally for a scaled global technology, marketplace, subscription, or mobile product.
- 6+ years of deep, hands-on experience leading paid marketing across channels, including Paid Search, Paid Social, Programmatic, and Affiliate, at both an operational and strategic level.
- A track record of scaling consumer paid programs at significant budget and audience levels while delivering measurable acquisition and long-term value outcomes.
- Substantial experience leading international consumer marketing across multiple regions, languages, and levels of market maturity.
- Strong understanding of consumer behavior, segmentation, creative strategy, localization, and the relationship between paid media and the end-to-end product experience.
- Strong analytical and measurement skills, including experimentation, incrementality, attribution, cohort quality, retention, monetization, and LTV/CAC.
- Experience partnering with product, engineering, data science, lifecycle, brand, creative, finance, and regional teams to build durable growth systems.
- Demonstrated ability to balance global scale with local relevance, including adapting audiences, messaging, creative, and channel mix to market-specific needs.
- Excellent stakeholder management and communication skills, a test-and-learn mindset, and comfort operating in fast-moving environments and adopting AI-enabled workflows.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.