公关与关键意见领袖经理（Pooling）
PR & KOL Manager (Pooling)
市场运营限定地区（需当地身份）
公司Skyrocket Studios
薪资未公开
工作地点Philippines
地域资格限定地区（需当地身份）
时区要求日间重叠约 9 小时，基本正常作息
用工类型Full Time
发布时间今天
数据来源Himalayas
注意地域限制：该职位明确限定在 Philippines 招聘。如果你是位于中国大陆的求职者，通常需要当地工作身份才能投递，或需与雇主确认是否接受独立合同（Contractor）形式合作。
职责：
KOL活动策略与执行
- 寻找、评估并推荐与活动目标、目标受众和品牌指南一致的KOL。
- 制定并实施完整的KOL活动，确保与客户目标和内部时间表一致。
- 与内部团队（数字、文案、设计、BI、财务和客户经理）协调，确保活动顺利执行。
KOL关系管理
- 建立并维护与KOL的牢固关系，促进长期合作。
- 作为KOL的主要联系人，处理联络、谈判、交付物和发布要求。
- 与财务和客户经理协作管理合同、MOA和付款安排。
内容监督与合规
- 监督内容提交、审核和批准流程，确保符合简报和品牌标准。
- 监控实时发布的帖子，确保符合活动指南和品牌不可妥协的要求。
- 与内部团队合作，处理创意反馈并优化内容表现。
追踪、报告与洞察
- 管理KOL主表，包括影响者池、最终人选、时间线、发布跟踪器、预算和付款记录。
- 收集活动后洞察，并与BI团队协作生成绩效报告。
- 分析活动效果，提供可操作的建议以优化和未来规划。
协作与团队支持
- 与内部利益相关者跨职能合作，确保活动信息一致。
- 支持团队知识共享和流程改进计划。
- 按需协助新成员的入职和培训。
行业知识
- 关注网红营销趋势、创作者平台和行业最佳实践。
- 理解创作者文化和品牌规范，平衡创意真实性与活动目标。
查看英文原文
Responsibilities:
KOL Campaign Strategy and Execution
- Source, evaluate, and recommend KOLs aligned with campaign goals, target audiences, and brand guidelines.
- Develop and implement end-to-end KOL campaigns, ensuring alignment with client objectives and internal timelines.
- Coordinate with internal teams (Digital, Copy, Art, BI, Finance, and Relationship Managers) to ensure smooth campaign execution.
KOL Relationship Management
- Build and maintain strong relationships with KOLs, fostering long-term collaborations.
- Serve as the primary point of contact for KOLs, handling outreach, negotiations, deliverables, and posting requirements.
- Manage contracts, MOAs, and payment coordination with Finance and Relationship Managers.
Content Oversight and Compliance
- Oversee content submission, review, and approval workflows to ensure alignment with briefs and brand standards.
- Monitor live posts to ensure compliance with campaign guidelines and brand non-negotiables.
- Collaborate with internal teams to address creative feedback and optimize content performance.
Tracking, Reporting, and Insights
- Manage the KOL Mastersheet, including influencer pools, final selections, timelines, posting trackers, budgets, and payment logs.
- Collect post-campaign insights and coordinate with the BI team to generate performance reports.
- Analyze campaign effectiveness, providing actionable recommendations for optimization and future planning.
Collaboration and Team Support
- Work cross-functionally with internal stakeholders to ensure cohesive campaign messaging.
- Support team knowledge sharing and process improvement initiatives.
- Assist in onboarding and training junior team members as required.
Industry Knowledge
- Stay updated on influencer marketing trends, creator platforms, and industry best practices.
- Understand both creator culture and brand discipline to balance creative authenticity with campaign objectives.
Requirements:
- 2–4 years of experience in influencer marketing, digital marketing, or social media management.
- Strong understanding of influencer platforms (TikTok, Instagram, Facebook, YouTube, etc.).
- Proven experience managing multiple campaigns and creators simultaneously.
- Highly organized, detail-oriented, and deadline-driven.
- Strong communication, negotiation, and relationship management skills.
- Familiarity with influencer tools (e.g., Klear, Meltwater) is a plus.
- Ability to execute campaigns end-to-end while collaborating effectively across departments.
- Ability to work independently in a remote work setting.
Originally posted on Himalayas
本页面信息整理自 Himalayas，版权归原发布方所有。职位可能随时关闭，投递请以原始页面为准。
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