高级总监，整合营销
Senior Director, Integrated Marketing
我们是谁？
Cohere 是一家以安全为首要任务的企业人工智能公司。我们构建前沿的基础人工智能模型和端到端产品，旨在解决现实世界中的商业问题。
我们正在为正在构建人工智能系统的企业的训练和部署前沿模型。我们认为我们的工作对人工智能的广泛应用至关重要，我们正在寻找希望成为其中一员的人才。
我们对所构建的产品精益求精。我们每个人都负责提升模型的能力以及为客户创造的价值。Cohere 是一个由研究人员、工程师、设计师等组成的团队，他们对各自的专业充满热情。
我们是一家总部位于多伦多的全球科技公司，在伦敦、纽约市、旧金山、蒙特利尔、巴黎、柏林和首尔设有主要办事处。加入我们吧！
职位简介
Cohere 为企业构建前沿人工智能。我们正在招聘一位高级营销总监，将我们的需求引擎、产品营销和现场/合作伙伴行动统一到一个战略框架下。这是最对销售管道负责的高级营销领导者。你是将 Cohere 的产品、品牌和行业叙事转化为销售团队合格企业机会的人。
你将领导以下子职能：产品营销、网页营销、增长和活动与合作伙伴关系。
你将与首席助理一起进行规划、预算和运营节奏，并与营销运营总监及其分析团队合作进行归因、预测、营销技术（martech）以及你所依赖的销售管道仪表盘。只有当你和分析团队作为一个团队协作进行测量时，需求引擎才能正常运行，从第一周开始建立这种合作关系就是工作的一部分。
这个职位适合曾在高增长的 B2B SaaS 或基础设施公司中成功担任过类似角色的人，现在准备在人工智能的前沿再次取得成功。
你将负责的工作
整合营销策略
- 根据 Cohere 的年度销售管道和收入目标，按细分市场（企业、中型企业）和地区（北美、欧洲、中东和非洲、亚太、日本）制定并执行整合营销计划。你将与首席助理一起制定该计划，首席助理负责整个营销部门的规划日历。你将负责营销的销售管道数字
增长与需求生成
- 管理增长负责人，涵盖付费广告、搜索引擎优化、生命周期/电子邮件、网站转化率、目标客户营销（ABM）和开发者驱动的获取。与他们共同制定需求策略：高效
查看英文原文
Who are we?
Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.
We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.
We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!
ABOUT THE ROLE
Cohere builds frontier AI for the enterprise. We're hiring a Senior Director of Integrated Marketing to bring our demand engine, product marketing, and field/partner motion under one strategic roof. This is the senior marketing leader most accountable for pipeline. You're the person who turns Cohere's product, brand, and category narrative into qualified enterprise opportunities for our sales team.
Sub-functions report to you: Product Marketing, Web Marketing, Growth, and Events & Partnerships.
You'll work with the Chief of Staff on planning, budget, and operating cadence, and with the Marketing Operations Director and her analytics team on attribution, forecasting, martech, and the dashboards your pipeline number lives in. The demand engine only runs if you and the analytics group work as one team on measurement, and building that partnership is part of the job from week one.
This role is built for someone who has done it before at a high-growth B2B SaaS or infrastructure company, and is ready to do it again at the frontier of AI.
WHAT YOU'LL RUN
Integrated marketing strategy
- Build and run the integrated marketing plan against Cohere's annual pipeline and revenue targets, by segment (enterprise, mid-market) and by region (NA, EMEA, APAC, Japan). You'll build it with the Chief of Staff, who holds the planning calendar for the wider marketing org. You will carry the pipeline number for marketing
Growth & demand generation
- Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition. Set the demand strategy with them: efficient pipeline from both top-of-funnel demand (broad-reach campaigns, content syndication, paid) and bottom-funnel ABM into our priority accounts.
Product marketing
- Manage the Product Marketing lead, whose team runs positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement. Partner with Product and Research leadership to translate frontier capability into language enterprise buyers actually care about: business outcomes, security, deployment flexibility, ROI.
Events & partnerships marketing
- Manage the Events & Partnerships lead as they build the partner marketing motion with our cloud, SI, and technology partners: co-marketing campaigns, joint field activity, partner-sourced pipeline. Hold events to a pipeline standard.
Team leadership
- Manage and develop three established leads as direct reports, plus their teams of ~[20–35] across the three sub-functions.
- Set the operating cadence with the Chief of Staff: weekly pipeline reviews with Sales, monthly QBR-style reviews internally, quarterly planning with Finance and RevOps.
HOW SUCCESS WILL BE MEASURED
Primary:
- Marketing-sourced pipeline ($ and # of opportunities)
- Marketing-influenced pipeline
- MQL → SQL conversion rate and velocity
- Cost per opportunity / pipeline ROI
Secondary:
- Launch impact (pipeline generated within 90 days of major launches)
- Event ROI (pipeline per event $)
- Partner-sourced pipeline
- ABM account engagement and penetration in named accounts
- Sales team NPS / enablement satisfaction
WHAT YOU BRING
- 15-20+ years in B2B marketing, with at least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company.
- A demonstrable track record of owning a pipeline number, not just contributing to one. You can walk us through the campaigns, the math, and the trade-offs.
- Experience managing across at least two of: demand gen / growth, product marketing, field/events, partner marketing. Bonus if you've covered three or more.
- Fluency in the modern B2B marketing stack: Marketo or HubSpot, Salesforce, an ABM platform (6sense, Demandbase, or similar), and attribution tooling. Comfortable in a dashboard, not just a deck.
- Experience marketing to technical buyers (engineering leaders, data/ML leaders, CIOs) and selling technical products. AI/ML, data infra, dev tools, or cloud experience strongly preferred.
- Operating range: comfortable on a board-deck slide and on the floor of a trade-show booth in the same week.
- Excellent cross-functional leadership, particularly with Sales, RevOps, Product, and Finance.
FULL-TIME EMPLOYEES AT COHERE ENJOY THESE PERKS:
- A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
- Full health and dental benefits, including a separate budget for mental health.
- RRSP matching, 401K, Pension Scheme.
- 100% Parental Leave top-up for up to 6 months, for either parent.
- Annual enrichment benefits:
Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
Education & learning stipend for conferences, courses, and coaching.
- 6 weeks of paid vacation (30 working days!)
- Budget for traveling to other offices if you are remote, plus an annual company offsite.
HOW AND WHERE WE WORK:
- Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.
- For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
- For those not near an office: a co-working benefit so you can work alongside others in your city.
- Everyone receives a $500 home office stipend to set up your workspace properly.
If any of the above doesn’t line up exactly with your experience, we still encourage you to apply.
We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form https://docs.google.com/forms/d/12a6IrLdF3kI2nonKSr4tiFuz18rLQbaeYV-JM9L4o9Q/edit, and we will work together to meet your needs.
We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.
Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our official careers https://cohere.com/careers page.