产品营销副总裁
VP Product Marketing
Hevo 是一个简单、直观且功能强大的无代码数据管道平台，使企业能够从多个软件中整合数据，以加快分析速度。
Hevo 为包括 Shopify、DoorDash、Deliverr、Neo4J、Arhaus、Marqeta 和 Postman 在内的 2000 多家数据驱动型公司提供数据分析支持。通过自动化复杂的数据集成任务，Hevo 让数据团队能够专注于挖掘突破性洞察力并推动业务发展。
Hevo 的使命简单而大胆：打造易于采用和访问的技术，让每个人都能释放数据的潜力。
总部位于旧金山，并在印度设有办公室，自成立以来，Hevo 实现了指数级增长。过去两年中，Hevo 的收入和客户数量增长了惊人的 3 倍。
获得来自 Sequoia India、Qualgro 和 Chiratae Ventures 的 4200 万美元（B 轮）融资后，Hevo 正进入高速增长的新阶段。
Hevoites 是一群富有同理心、乐于助人的问题解决者，他们致力于为客户、同事以及自身的发展带来改变。
如果你热衷于重新定义技术的未来，那么 Hevo 就是你的理想之地。
产品视频：
作为产品营销负责人，你将负责以下内容：
A - 负责我们产品的定位和信息传递，以提升销售线索和采用率
- 进行一手和二手研究，发现用户和买家人物画像、他们的痛点和预期收益，以及竞争对手情况，以优化定位
- 深入理解我们的产品、使用场景和竞争环境（直接和间接），制定价值主张的单一事实来源（SSOT）和能引起目标受众共鸣的外部信息
B - 协助销售和销售赋能团队提高销售成果
- 进行定量和定性胜败分析及竞争分析，以推动有效的异议处理，并确保销售对话的一致性
- 与各职能负责人合作，将情报转化为有效的材料——演示文稿、演示、案例研究等，并负责其推广以提高成交率并缩短销售周期
C - 推动客户倡导，以提升采用率、使用率和推荐率
- 与产品和客户成功团队合作，推动功能的采用和使用
- 培养客户成为倡导者，涵盖外部评价、测试小组、客户广告等不同层面
查看英文原文
Hevo () is a simple, intuitive, and powerful No-code Data Pipeline platform that enables companies to consolidate data from multiple software for faster analytics.
Hevo powers data analytics for 2000+ data-driven companies across multiple industry verticals including Shopify, DoorDash, Deliverr, Neo4J, Arhaus, Marqeta, and Postman. By automating complex data integration tasks, Hevo allows data teams to focus on deriving groundbreaking insights and driving their businesses forward.
Hevo’s mission is simple, but bold: Build technology that is simple to adopt and easy to access so that everyone can unlock the potential of data.
Headquartered in San Francisco and with offices in India, Hevo has seen exponential growth since its inception. Hevo’s revenue and customer base has expanded by a staggering 3X in just the last two years.
With total funding of $42 Mil (Series B) from Sequoia India, Qualgro, and Chiratae Ventures, Hevo is now entering a new phase of hyper-growth.
Hevoites are a bunch of thoughtful, helpful problem solvers, who are obsessed with making a difference in the lives of their customers, colleagues, and their own individual trajectory.
If you are passionate about redefining the future of technology, then Hevo is the place for you.
Product Video:
What you’ll own as a Product Marketing Leader:
A - Own the positioning and messaging of our products, to increase pipeline and adoption
- Conduct primary and secondary research to discover user and buyer personas, their pains and expected gains, and the competitor landscape to refine positioning
- Build a deep understanding of our product, use cases and competitive landscape (direct and indirect) to develop an SSOT of value-prop and external messaging that resonates with the intended audience
B - Help Sales and Sales Enablement teams to improve the sales outcome
- Conduct quantitative and qualitative win/loss and competition analysis to drive effective objection handling and consistency in our sales conversations
- Collaborate with functional leads to turn intel into effective collaterals - pitch decks, demos, case studies, and the like, and own its adoption to improve win rates and lower sales cycles
C - Drive customer advocacy to improve adoption, usage and referrals
- Collaborate with product and customer success teams to drive the adoption and usage of features
- Develop and nurture customers into advocates across a spectrum ranging from external reviews, beta-testing groups, customer advisory board, and external evangelists
D - Build and execute GTM strategies for new and existing products
- Build a deep understanding of our product, competition, and the larger ecosystem to play an active role in pricing and packaging decisions
- Own the GTM for new features by collaborating with product and sales teams to establish the plan and orchestrate marketing execution to achieve those goals
- Collaborate with the Sales and Product team to do 0-1 market discovery and development for new products
E - Build and grow the Product Marketing team
- Hiring: Plan and hire for headcount to keep up with the scope of PMM responsibilities
- Mentor and coach team members to improve overall team performance and ensure continuous learning and career growth
F - Improve Hevo’s position and equity in the market
- Collaborate with industry analysts, experts, and influencers to create and maintain relevance, brand awareness, and visibility for Hevo
- Develop thought leadership to position Hevo as one of the key stakeholders in the Modern Data Stack space
What you’ll bring to the table:
- 10+ years of experience in Product Marketing. Experience in building processes about user research messaging, persona research, and GTM strategy for scaling product marketing
- Preference: Worked at an infrastructure product company/dev tools company marketing to developers and created an impact
- Preference: Should have experience in doing Product Marketing at companies with Mid Market and Enterprise customers
- Excellent communication skills - verbal and written
- Excellent interpersonal and relationship-building skills for cross-functional collaboration
- Ability to empathetically understand and solve customer issues
- Deep understanding of the business and the market trends
- Experience in driving business impact at a growth-stage startup in a senior or leadership role
Originally posted on Himalayas