社区驱动增长高级专员
Community-Led Growth Senior Specialist
关于Nu
Nu是拉丁美洲领先的数字银行，为巴西、墨西哥和哥伦比亚的1.4亿客户提供服务。该公司通过利用数据和专有技术开发创新产品和服务，引领行业变革。
以对抗复杂性、赋能人们为使命，Nu为客户提供完整的金融旅程，通过负责任的贷款和透明度促进金融包容性和进步。公司由高效且可扩展的商业模式驱动，结合低成本服务与不断增长的回报。
Nu的影响已获得多项奖项的认可，包括《时代》100家最具影响力公司、《快公司》最具创新力公司以及《福布斯》全球最佳银行。
访问我们的机构页面 https://www.nu.com/2026-en
社区驱动增长高级专家（新兴市场）
关于该职位
作为社区驱动增长高级专家，你将在Nu不拥有的社区中建立获取渠道——如WhatsApp和Telegram群组、Reddit帖子、侨民论坛——这些地方的访问是通过信任获得的，而不是购买的，而且大多数渠道没有原生归因。一旦进入这些空间，你将把社区和文化洞察转化为内容、渠道激活和推广，从而推动获取、激活、参与、留存和推荐——始终通过有机的、测试和学习的方法。
你将作为增长产品经理的营销合作伙伴工作。你负责社区策略、原生内容和渠道激活，特别是在社交和其他难以追踪的空间中，这些地方的受众已经聚集。
该职位还与商业分析团队紧密合作。由于你将操作的大多数渠道缺乏原生归因或归因不完整，与你的增长产品经理和商业分析团队密切合作，提供可信的代理测量，与内容和社区工作本身一样，是这项工作的核心。
你将负责
- 建立和扩展社区驱动增长渠道：在WhatsApp/Telegram群组、Facebook群组、Reddit帖子和侨民论坛中找到、播种并扩大存在感，而无需依赖付费或完全可追踪的渠道。
- 开发文化通顺的社区内容和语气：撰写和制作内容，使其看起来像每个社区的原生内容（如Reddit帖子、WhatsApp广播、群组表情包），而不是广告，符合侨民和全球专业人士的信任动态。
查看英文原文
ABOUT NU
Nu is the leading digital bank in Latin America, serving 140 million customers across Brazil, Mexico, and Colombia. The company has been leading an industry transformation by leveraging data and proprietary technology to develop innovative products and services.
Guided by its mission to fight complexity and empower people, Nu caters to customers’ complete financial journey, promoting financial access and advancement with responsible lending and transparency. The company is powered by an efficient and scalable business model that combines low cost to serve with growing returns.
Nu’s impact has been recognized in multiple awards, including Time 100 Most Influential Companies, Fast Company’s Most Innovative Companies, and Forbes World’s Best Banks.
Visit our Institutional Page https://www.nu.com/2026-en
Community-Led Growth Senior Specialist (Emerging Markets)
ABOUT THE ROLE
As the Community-Led Growth Senior Specialist, you'll build acquisition inside communities Nu doesn't own — WhatsApp and Telegram groups, Reddit threads, diaspora forums — where access is earned, not bought, and where most channels have no native attribution. Once inside these spaces, you'll turn community and cultural insight into content, channel activation, and outreach that drives acquisition, activation, engagement, retention, and referral — always through organic, test-and-learn methods.
You will work as the marketing counterpart to a Growth Product Manager. You own community strategy, native content, and channel activation, particularly in social and other hard-to-track spaces where the audience already lives.
This role also works closely with Business Analytics. Because most of the channels you'll operate in have incomplete or no native attribution, contributing to credible proxy measurement — in close partnership with your Growth PM and Business Analytics — is as core to this job as the content and community work itself.
YOU'LL BE RESPONSIBLE FOR
- Build and scale community-led growth channels: find, seed, and grow presence inside WhatsApp/Telegram groups, Facebook groups, Reddit threads, and diaspora forums where the audience already congregates, without depending on paid or fully trackable channels.
- Develop culturally fluent community content and voice: write and produce content that reads as native to each community (a Reddit post, a WhatsApp broadcast, a group meme) rather than as an ad, calibrated to the trust dynamics of expat and global professional audiences across LatAm and EU geographies.
- Propose measurement approaches for hard-to-track channels: contribute proxy metrics, promo codes, and mixed-method measurement ideas in partnership with Business Analytics and the Growth PM, so channel impact can be argued with evidence, not anecdote.
- Run experimentation in a test-and-learn model, in lockstep with the Growth PM: translate community insight into testable hypotheses and campaign structures, working the same backlog and review cadence as the product side rather than a parallel one.
- Operate no-code/low-code growth tooling: build and maintain automation for community outreach and content distribution that scales without heavy engineering dependency.
- Scout and pilot emerging channels: track and test next-wave channels (GEO/generative-engine optimization, new community platforms) before they become mainstream growth levers.
- Bring a strong marketing point of view: partner with the Growth PM to shape the growth thesis for your workstream, and represent the marketing perspective clearly to product, data, and country stakeholders.
WE ARE LOOKING FOR A PERSON WHO
- Has solid experience in growth marketing, community marketing, or lifecycle marketing, including direct ownership of closed-community or grassroots acquisition (private groups, forums, and other low-visibility community channels) in consumer, fintech, or marketplace businesses.
- Demonstrated track record contributing to attribution workarounds for channels with incomplete or no native tracking. This is a hands-on execution role.
- Is comfortable operating without clean data. Makes calls with proxy evidence and mixed-method reasoning, and runs a disciplined test-and-learn cadence rather than waiting for perfect attribution.
- Cultural fluency across LatAm and/or EU audiences, particularly expat, diaspora, and global-professional segments. Prior experience with global expansion companies or community-led growth companies is a differentiator.
- Strong influence skills; able to represent the marketing point of view to Product and Analytics stakeholders, and make the case for channel and content calls as a senior individual contributor.
- Fluency in English is mandatory. Proficiency in Portuguese and/or Spanish is a strong advantage. Nice to have: French, German, or Italian
- Strategic Acumen: Links the growth-hacking workstream's near-term channel bets to Nu Global's broader expansion strategy, and helps the Growth PM and stakeholders see that connection too.
- Analytical Ability: Analyzes incomplete, unstructured channel data with little oversight; turns it into recommendations that hold up when someone in Business Analytics pushes back.
- Stakeholder Relationship & Management: Builds and sustains trust with Product, Business Analytics, and country teams independently; manages conflicting priorities between marketing's channel bets and product's roadmap without escalating every time.
- Marketing Knowledge & Product Influence: Synthesizes community and cultural insight into marketing objectives, and advocates for product changes where the community signal warrants it.
- Customer Marketing: Acts as a primary advocate for community trust dynamics in cross-functional discussions; translates research and behavioral signal into concrete channel and content decisions.
- AI Fluency: Builds or guides no-code/low-code AI automation for growth tooling; evaluates AI initiatives on ROI, effort, and risk rather than adopting tools for their own sake.
Location for this opportunity
- Miami, United States
OUR BENEFITS
- Opportunity of earning equity at Nu
- Medical Insurance
- Dental and Vision Insurance
- Life Insurance and AD&D
- Extended maternity and paternity leaves
- Nucleo - Our learning platform of courses
- NuLanguage - Our language learning program
- NuCare - Our mental health and wellness assistance program
- 401K
- Saving Plans - Health Saving Account and Flexible Spending Account
- Work-from-home Allowance
- Relocation Assistance Package, if applicable.
WORK MODEL FOR THIS ROLE
- Hybrid 2-3 times/week: Our hybrid work model brings us to the office at least twice a week, on strategic days designed to maximize team connection and collaboration. For more details, visit https://building.nubank.com/nu-hybrid-work-model/
Explore how we build technology at Nubank:
🔗 https://building.nubank.com.br/building.nubank.com.br http://building.nubank.com.br ↗
🎥 https://www.youtube.com/@building.nubankyoutube.com/@building.nubank http://youtube.com/@building.nubank ↗
🎧 Listen to our stories on Spotify https://open.spotify.com/show/4hAJnAkYKXl42hLXa4LmVQ ↗
Our recruitment process may involve the use of artificial intelligence–enabled tools, such as automated interview transcription and analysis, to support the evaluation process. Artificial intelligence is not used to make final hiring decisions; all decisions are made by human reviewers.