影响者计划负责人 - 拉丁美洲
Influencer Program Lead - LATAM
关于团队
OpenAI 的 LATAM 市场营销团队帮助人们了解人工智能如何改善他们的生活，并将这种价值付诸实践。我们连接全球产品创新与巴西及西班牙语拉丁美洲的本地消费者需求、文化与行为，为 OpenAI 确保人工智能造福全人类的使命做出贡献。
我们在整合活动、产品发布、创作者、社交媒体、合作伙伴和文化体验中结合策略与创意。与全球和本地跨职能团队合作，我们让人工智能的日常实用性对本地区的人们更加具体和相关。
关于该职位
我们正在寻找一位经验丰富、亲力亲为的影响力计划负责人，负责在巴西和西班牙语拉丁美洲地区开展影响力营销，从策略和创作者选择到简报、执行和评估。该职位还负责合作伙伴关系的市场营销部分，将合作伙伴的受众和渠道与明确的产品价值和本地相关活动联系起来。
你将把消费者洞察和产品理解转化为创作者计划和合作伙伴激活方案，帮助人们发现 ChatGPT 的实用应用，建立对新功能的信心并更频繁地使用它们。你需要既能制定简报和审核内容，也能协调创作者、代理机构、合作伙伴和全球团队。该职位位于巴西，圣保罗，采用混合办公模式。
在此职位上，你将：
- 负责巴西和西班牙语拉丁美洲的影响力策略和计划日历，利用受众洞察定义目标、创作者角色以及持续的教育活动和营销活动组合。
- 根据受众匹配度、可信度、内容质量和文化相关性，选择、简报和管理创作者和代理机构；建立支持一致、有用叙事的关系。
- 将产品功能和人工智能能力转化为清晰的创作者简报、演示和内容，准确传达产品行为和限制的预期。
- 将产品发布和文化时刻转化为创作者主导的活动，与自有社交媒体、增长和整合营销团队协调内容分发和再利用。
- 支持专业用户创作者的教育，与 B2B 市场营销在用例、受众需求和学习目标上保持一致。
- 主导创作者运营，包括范围、预算、时间表、内容审核、使用权和交付跟踪。
查看英文原文
About the Team
OpenAI’s LATAM Marketing team helps people understand how AI can benefit their lives and put that value into practice. We connect global product innovation with local consumer needs, culture and behavior across Brazil and Spanish-speaking Latin America, contributing to OpenAI’s mission of ensuring that artificial general intelligence benefits all of humanity.
We bring together strategy and creativity across integrated campaigns, product launches, creators, social, partnerships and cultural experiences. Working with global and local cross-functional teams, we make AI’s everyday usefulness tangible and relevant to people across the region.
About the Role
We are looking for an experienced, hands-on Influencer Program Lead to own influencer marketing across Brazil and Spanish Speaking LATAM, from strategy and creator selection through briefing, delivery and measurement. The role also owns the marketing side of partnerships, connecting partner audiences and channels with clear product value and locally relevant campaigns.
You will turn consumer insight and product understanding into creator programs and partnership activations that help people discover useful applications of ChatGPT, build confidence in new capabilities and use them more often. You should be as comfortable shaping a brief and reviewing content as coordinating creators, agencies, partners and global teams. This role is based in Brazil; São Paulo, hybrid model.
In this role, you will:
- Own the influencer strategy and program calendar for Brazil and Spanish Speaking LATAM, using audience insight to define objectives, creator roles and a sustainable mix of always-on education and campaign activity.
- Select, brief and manage creators and agencies based on audience fit, credibility, content quality and cultural relevance; build relationships that support consistent, useful storytelling.
- Translate product features and AI capabilities into clear creator briefs, demonstrations and content, with accurate expectations about product behavior and limitations.
- Turn product launches and cultural moments into creator-led campaigns, coordinating content distribution and reuse with owned social, Growth and integrated marketing teams.
- Support professional-use creator education, aligning with B2B marketing on use cases, audience needs and learning objectives.
- Lead creator operations, including scopes, budgets, timelines, content review, usage rights and delivery tracking, in partnership with the relevant internal teams.
- Own partnership marketing plans: connect partner audience insights with product use cases, shape co-marketing narratives and briefs, and coordinate creative assets, channel activation and launch readiness.
- Partner with Partnerships, Product Marketing, Growth, Brand, Creative, Production, Comms and Legal to align objectives, messaging, approvals and delivery across creator and partnership programs.
- Define success and learning plans before launch, using relevant brand and behavioral metrics and experimentation where feasible; use results to improve creator selection, content and resource allocation.
What you bring
- Proven experience leading marketing programs from strategy through hands-on execution, with knowledge of creator ecosystems in LATAM.
- Deep local market knowledge and an insight-first approach, with sound judgment on creator fit, content quality and cultural relevance.
- Strong product storytelling skills and genuine product curiosity. You explore AI tools yourself and can turn complex capabilities into useful, credible consumer stories.
- Experience managing the marketing side of partnerships, including audience-specific messaging, co-marketing plans, creative development and cross-functional delivery.
- A clear record of personal ownership: you can shape strategy, produce high-quality briefs, manage creators, agencies, budgets and delivery, and make progress with incomplete inputs and limited resources.
- Fluency in Portuguese and English, with the ability to communicate clearly and collaborate effectively across local, regional and global teams.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
For additional information, please see OpenAI’s Affirmative Action and Equal Employment Opportunity Policy Statement https://cdn.openai.com/policies/eeo-policy-statement.pdf.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.
To notify OpenAI that you believe this job posting is non-compliant, please submit a report through this form https://form.asana.com/?d=57018692298241&k=5MqR40fZd7jlxVUh5J-UeA. No response will be provided to inquiries unrelated to job posting compliance.
We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link https://form.asana.com/?k=bQ7w9h3iexRlicUdWRiwvg&d=57018692298241.
OpenAI Global Applicant Privacy Policy https://cdn.openai.com/policies/global-employee-and-contractor-privacy-policy.pdf
At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.