B2B市场营销经理，DACH地区
B2B Marketing Manager, DACH
关于团队
和OpenAI的每个团队一样，市场团队直接为我们的使命做出贡献，即推动负责任且广泛的人工智能采用。
EMEA B2B市场团队将全球重点转化为具有区域相关性的项目，以提升知名度、考虑度、销售线索、采用率和长期客户信任。我们与销售和GTM、产品市场、现场和高管市场、内容、客户市场、合作伙伴市场、传播、活动、市场运营以及区域领导密切合作。
DACH是OpenAI在EMEA最重要的市场之一。我们的机会涵盖大型企业、数字原生企业、有抱负的初创公司、开发者、合作伙伴以及一个高度有影响力的商业社区，这些社区正在探索人工智能的采用。
关于职位
作为DACH地区的B2B市场经理，您将负责德国、奥地利和瑞士的整合B2B市场策略和执行。
您将成为本地销售和GTM领导层的紧密商业合作伙伴，将市场洞察、收入优先事项、目标客户的需求和全球发布转化为本地相关的项目，以创建销售线索、加速复杂机会、加深客户关系并促进采用。
您将明确销售线索目标，并对市场在DACH地区对商业成果的可衡量贡献负责。这些目标将通过区域规划过程确定，并随着市场优先事项和成熟度的变化而演变。您需要了解销售线索，做出明智的投资决策，并展示市场活动如何创造、影响或加速收入机会。
这是一个涵盖现场和高管市场、需求生成、基于账户的项目、内容、客户市场、合作伙伴、活动和产品发布的综合性职位。您将把这些渠道整合到一个聚焦的DACH B2B计划中，利用伦敦EMEA B2B市场团队和全球市场团队的专业能力。一个特别重要的合作是与DACH消费者市场负责人：你们将共同协调市场战略、叙述、发布、受众优先事项、渠道和重要时刻，使B2B和B2C活动协调一致、互补且相互促进。
与市场运营团队的紧密合作至关重要。你们将共同建立活动基础设施、受众和客户细分、归因分析、报告和操作节奏。
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ABOUT THE TEAM
Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption.
The EMEA B2B Marketing team translates global priorities into regionally relevant programs that drive awareness, consideration, pipeline, adoption, and long-term customer trust. We partner closely with Sales and GTM, Product Marketing, Field and Executive Marketing, Content, Customer Marketing, Partner Marketing, Comms, Events, Marketing Operations, and regional leadership.
DACH is one of OpenAI’s most important markets in EMEA. Our opportunity spans major enterprises and digital natives, ambitious startups, developers, partners, and a highly influential business community navigating the adoption of AI.
ABOUT THE ROLE
As the B2B Marketing Manager for DACH, you will own the integrated B2B marketing strategy and execution for Germany, Austria, and Switzerland.
You will be a close commercial partner to local Sales and GTM leadership, translating market insight, revenue priorities, target-account needs, and global launches into locally relevant programs that create pipeline, accelerate complex opportunities, deepen customer relationships, and grow adoption.
You will carry clear pipeline goals and be accountable for Marketing’s measurable contribution to commercial outcomes in DACH. These goals will be established through the regional planning process and will evolve with the priorities and maturity of the market. You will be expected to understand the pipeline, make informed investment decisions, and demonstrate how marketing activity creates, influences, or accelerates revenue opportunities.
This is a generalist role spanning field and executive marketing, demand generation, account-based programs, content, customer marketing, partnerships, events, and product launches. You will bring these channels together into a focused DACH B2B plan, drawing on specialist capabilities within the EMEA B2B Marketing team in London and global Marketing teams. A particularly important partnership will be with the DACH Consumer Marketing Lead: together, you will align market strategy, narratives, launches, audience priorities, channels, and major moments so B2B and B2C activity is coordinated, complementary, and mutually reinforcing.
Close partnership with Marketing Operations will be crucial. Together, you will establish campaign infrastructure, audience and account segmentation, attribution, reporting, and operating rhythms that give Sales and Marketing a reliable view of performance and inform where the team should invest next.
The role requires someone who can move comfortably between strategy and execution: shaping the market plan, participating in pipeline reviews, developing a priority-account program, adapting a global campaign, briefing an agency, supporting an executive event, and personally unblocking delivery when needed.
This role is preferably based in Munich. Berlin may be considered for an exceptional candidate. Regular travel within DACH and to London will be required.
IN THIS ROLE, YOU WILL:
- Own and execute the integrated DACH B2B marketing plan, aligned with regional priorities, local revenue goals, market opportunities, and customer needs. Partner closely with the DACH Consumer Marketing Lead to ensure B2B and B2C strategies and activities are coordinated and complementary, while retaining clear accountability for B2B pipeline and revenue outcomes.
- Carry pipeline goals for DACH B2B marketing and be accountable for demonstrating measurable contribution to pipeline creation, influence, opportunity progression, and revenue outcomes.
- Partner closely with DACH Sales and GTM leadership on territory planning, target-account prioritisation, pipeline goals, strategic opportunities, and quarterly business reviews.
- Build full-funnel programs across field and executive marketing, demand generation, account-based marketing, content, customer advocacy, partnerships, events, and digital channels.
- Design programs around priority accounts and buying groups, tailoring narratives and engagement for senior decision-makers—particularly technical C-suite audiences—and connecting customer proof, partner participation, content, and seller follow-up to create or advance opportunities.
- Work in close partnership with Marketing Operations to define target audiences, establish campaigns, maintain data and process quality, track performance, improve attribution, and turn results into clear recommendations.
- Build a regular Sales, Marketing, and Marketing Operations pacing rhythm covering pipeline performance, account engagement, campaign conversion, opportunity follow-up, risks, and investment decisions.
- Translate global campaigns, product launches, narratives, and assets into locally relevant programs that reflect DACH market dynamics, language, industry priorities, and customer expectations.
- Work with EMEA specialist teams in London to bring the strongest regional capabilities into the market, while serving as the voice of DACH in regional planning and prioritisation.
- Develop locally relevant customer stories and advocacy opportunities in partnership with Sales, Customer Success, Customer Marketing, Comms, and senior customer stakeholders.
- Build joint programs with strategic technology, consulting, and implementation partners where they can extend reach, strengthen customer value, or contribute to pipeline.
- Own the operating rhythm for DACH B2B marketing, including planning, budget management, agency coordination, campaign pacing, performance reporting, and prioritisation.
- Build repeatable playbooks and share market learning across EMEA, helping the wider organisation understand what resonates with DACH customers and decision-makers.
YOU MIGHT THRIVE IN THIS ROLE IF YOU:
- Have 12+ years of experience in integrated B2B, regional, field, demand generation, or account-based marketing, ideally in enterprise technology, cloud, AI, or SaaS.
- Have a proven track record of driving measurable pipeline and revenue impact through integrated B2B marketing programs, ideally within large, complex enterprise sales cycles.
- Have supported high-value products with long sales cycles, multiple decision-makers, and significant commercial scrutiny, and are familiar with engaging senior decision-makers—particularly technical C-suite audiences—throughout complex buying journeys.
- Have held pipeline goals or comparable commercial targets and can clearly demonstrate how your marketing decisions created, influenced, or accelerated revenue opportunities.
- Have partnered closely with enterprise sellers and Sales leadership on account prioritisation, pipeline reviews, opportunity acceleration, executive engagement, and follow-up.
- Have worked closely with Marketing Operations on campaign architecture, segmentation, lead and account processes, measurement, attribution, and performance reporting.
- Are comfortable using pipeline and campaign data to diagnose performance, make trade-offs, and redirect investment—not simply report activity.
- Are a marketing generalist with experience connecting multiple channels into one coherent market plan, rather than operating within a single specialist discipline, and have a strong track record of partnering with consumer marketing leaders to integrate B2B and B2C strategy and activity without blurring ownership.
- Understand DACH enterprise buying dynamics and can translate local customer, industry, cultural, and regulatory context into stronger marketing decisions.
- Can balance local market needs with regional and global priorities, influencing effectively within a matrixed international organisation.
- Are both strategic and hands-on: able to establish direction and operating structure while personally driving high-priority work to completion.
- Bring strong commercial judgement, operational discipline, and the ability to make clear prioritisation decisions when opportunities exceed available capacity.
- Communicate credibly with senior customer decision-makers—particularly technical C-suite audiences—as well as Sales, Marketing, and partner stakeholders.
- Are energised by AI and motivated to help organisations across DACH adopt transformative technology responsibly.
- Are fluent in German and English.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
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