FBS营销分析师II
FBS Marketing Analyst II
我们客户是美国最大的保险公司之一，提供广泛的保险和金融服务产品，毛保费收入超过250亿美元（财产与意外险）。他们通过48,000多名专属和独立代理人以及近18,500名员工的努力，自豪地为超过1,000万个美国家庭提供服务，在全美50个州拥有超过1,900万份个人保单。最后，我们的客户是全球最大的保险集团之一。
关键工作职责
营销数据分析师将负责管理和优化策略，吸引客户再次参与，特别是那些表现出初步兴趣但可能未完成预期操作的客户。营销分析师II将提高客户留存率，推动重复业务，并更有效地将潜在客户推进销售漏斗。
负责开发业务部门、职能和流程知识，理解业务领域数据和高级分析，以成功实施提升盈利增长的解决方案。为规划、开发、测试、实施和监控预测或处方分析解决方案提供协作支持，解决战略业务问题并推动未来创新。
为实施以用户为中心的高级分析解决方案提供分析和运营支持，解决战略业务问题。主要负责领域可能包括市场和竞争情报、以用户为中心的解决方案及高级分析项目的实施；以及对战略、规划和愿景的支持。按时有效执行项目计划或敏捷用户故事，并向关键利益相关者有效沟通分析解决方案的状态。通过协助高级分析项目，支持获取、留存、交叉销售、盈利能力和代理发展等业务目标。研究市场和竞争情报以驱动战略，并识别创新和高级分析解决方案的机会。执行其他指派的任务。
要求
- 英语流利-将与美国团队合作
- 保险行业经验优先
- 商业、统计学、市场营销或相关领域的学士学位优先
- 需要+2年业务研究、分析或相关领域的工作经验
- 具备分析层次，包括A/B测试或多变量测试的结果、淘汰率、流失率及其他消费者和绩效KPI
- 项目
查看英文原文
Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Essential Job Functions
The Marketing Data Analyst will manage and optimize strategies to bring customers back, especially those who have shown initial interest but may not have completed a desired action, the Marketing Analyst II will increase customer retention, drive repeat business, and move prospects through the sales funnel more effectively.
Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth. Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation.
Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems. Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects; and support of strategy, planning and visioning. Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders. Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. Researches market and competitive intelligence to drive strategy and identifies opportunities for innovation and advanced analytical solutions. Performs other duties as assigned.
Requirements
- Fluent in English- will work with a team in the US
- Insurance Industry Experience preferred
- Bachelor’s degree preferred in business, statistical, marketing or related field.
- +2 years of experience of business research, analytics or related field required.
- Layer in analytics including results from A/B or multivariate tests, knockout rates, drop off rates and other consumer and performance KPIs
- Project management and execution of strategic roadmap
- Documentation of changes in workflows
- Competitive intelligence
- Market research
- Knowledge in over time trends performance
- Marketing
- Market research/competitive intelligence gathering
- Data-driven decision making
Software / Tool Skills
• Excel
• Powerpoint
• Word
• Outlook
•Undestanding of: Segment (CDP), snowflake, power BI
Benefits
This position comes with competitive compensation and benefits package:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally reknowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
About Capgemini
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.
Originally posted on Himalayas