社交媒体经理 & 内容创作者 美国（男/女/其他）
Social Media Manager & Content Creator US (m/f/d)
嗨，我们是Doonails！ 💅🏼
一家快速发展的美容初创公司，正在革新美甲领域。已经在德国和欧洲成为领先的美甲品牌，我们六个月内成功进入美国市场。凭借创新产品、充满活力的社区以及在线商店和领先零售合作伙伴的强大存在，我们让专业级美甲服务轻松、快速、时尚地送到你家中。
而这正是你的机会所在。
作为我们的美国社交媒体与内容经理（男女不限），你将成为Doonails在美国市场的TikTok和Instagram上的面孔和声音。你从零开始建立我们的社区，将我们的美甲产品带入文化话题，并将关注者转化为粉丝。 🚀
你的角色与影响 ⚡️
你将全面负责Doonails在美国的TikTok和Instagram表现。你制定内容策略，亲自作为出镜人才制作视频，并通过创意直觉和战略思维增长我们的社区。你将与我们的德国社交媒体团队交流趋势，为美国受众适配已验证的内容形式，并确保全球品牌形象的一致性。
你是让Doonails在美国市场显得本土化的人，而不是一个试图融入的欧洲品牌。
你的核心职责 👩💻👨💻
TikTok策略与增长
- 从零开始打造并领导Doonails的美国TikTok频道：内容策略、发布日历、社区增长和TikTok Shop。这是你完全掌控的频道。
出镜内容创作
- 作为出镜人才独立制作TikTok视频：趋势内容、教程、产品演示、一起准备妆容、幕后内容。没有导演，没有复杂的布置。
Instagram管理
- 与我们的德国社交媒体团队合作，分享成功的格式，互相激发创意想法，并为美国市场特别适配全球趋势。
趋势监测与快速执行
- 发现并迅速采用TikTok和Instagram上与美妆和美甲相关的平台趋势、声音和格式，在它们达到顶峰前进行应用。
创作者与网红关系
- 建立并维护与美国创作者和微型网红的合作关系，进行联合推广和社区增长。
TikTok Shop与社区教育
- 支持TikTok Shop的内容和社区管理，包括每周创作者会议和基于Discord的社区建设（创作者之家模式）。
绩效分析与优化
- 跟踪并分析各平台的表现数据，持续优化内容策略。
查看英文原文
Hi, we're Doonails! 💅🏼
A fast-growing beauty startup revolutionizing the manicure world. Already established as one of the leading manicure brands in Germany and Europe, we successfully expanded into the US market six months ago. With innovative products, a vibrant community, and a strong presence both in our online shop and with leading retail partners, we bring studio-quality manicures straight to your home, easy, fast, and stylish.
And this is exactly where YOU come in.
As our Social Media & Content Manager US (m/f/d), you'll be the face and voice of Doonails on TikTok and Instagram in the US market. You build our community from the ground up, bring our nail products into cultural conversations, and turn followers into fans. 🚀
Your Role & Impact ⚡️
You take full ownership of Doonails' TikTok and Instagram presence in the US. You develop the content strategy, produce videos yourself as an on-camera talent, and grow our community with a mix of creative instinct and strategic thinking. Together with our German Socials team, you will exchange trends, adapt proven formats for the US audience, and ensure a cohesive global brand identity.
You're the person who makes Doonails feel native to the US market, not a European brand trying to fit in.
Your Core Responsibilities 👩💻👨💻
TikTok Strategy & Growth
- Build and lead Doonails' US TikTok channel end-to-end: content strategy, posting calendar, community growth, and TikTok Shop. This is your channel to own.
On-Camera Content Creation
- Produce TikTok videos independently as an on-camera talent: trends, tutorials, product demos, Get-Ready-With-Me, and behind-the-scenes content. No director, no extensive setup.
Instagram Management
- Together with our German Socials team, you will exchange successful formats, bounce creative ideas off each other, and adapt global trends specifically for the US market.
Trend Monitoring & Fast Execution
- Spot and quickly adopt platform trends, sounds, and formats relevant to the beauty and nails niche on TikTok and Instagram before they peak.
Creator & Influencer Relationships
- Build and maintain relationships with US creators and micro-influencers for collaborations, cross-promotions, and community growth.
TikTok Shop & Community Education
- Support TikTok Shop with content and community management, including weekly creator calls and Discord-based community building (Creator House format).
Performance Analysis & Optimization
- Track and analyze performance across both channels (views, engagement, follower growth, TikTok Shop sales, Story engagement rate) and continuously optimize your content strategy based on data.
What You'll Bring to the Table 🤝
- Proven TikTok track record: You've built a brand or channel on TikTok before. You can show us growth numbers, engagement data, and ideally a brand you took from unknown to notable.
- Strong on-camera presence: You're naturally charismatic, relatable, and comfortable in front of a camera. You know when to talk, when to let the product shine, and how to keep viewers watching.
- US cultural fluency: You understand US creator culture, humor, trends, and platform mechanics natively. This isn't something we can train from Munich.
- Content strategy mindset: You don't just post, you build. You think in formats, series, and platform-native storytelling that compounds over time.
- Self-starter, no hand-holding needed: You can hit the ground running without extensive onboarding. You bring your own creative direction, propose your own formats, and don't wait to be briefed.
- Beauty or lifestyle background: You've worked for or alongside consumer brands in beauty, wellness, or lifestyle and understand the category and its audience.
- Communication: Excellent English skills, written and verbal
Your Perspective 📈
- You're building Doonails in the US from the ground up, one of the most exciting markets for D2C beauty right now
- This is your channel to own. The strategy, the voice, the growth. It's yours to shape
- As the US market grows, so does your role. We see this evolving into a broader US brand leadership position
- You work directly with the founding team and are a key strategic voice in how Doonails shows up in America
What We Offer 💖
- 💸 Competitive pay, tailored to your qualifications and experience
- 🤝 A true ownership role with a high degree of trust and room to shape things your way
- 📈 Growth potential: take on responsibility and bring your ideas directly to the table
- 🥳 Team Events across Europe: Because a strong team is everything to us!
Ready? We can't wait to meet you! ✨
Originally posted on Himalayas