高级资深人才营销
Senior Principal, Talent Marketing
我们公司
2024年《金融时报》排名中，Moniepoint 是非洲增长最快的金融科技公司，已获得超过1000万企业和个人账户的信任，每月处理数十亿奈拉的交易。我们的使命是让每一位非洲人都实现财务幸福。
职位介绍
在 Moniepoint 担任高级人才营销负责人，你将帮助吸引和获取我们不同市场发展所需的优秀人才，重点在于技术岗位。与雇主品牌和人才招聘团队紧密合作，你将制定并执行营销活动，通过线上线下渠道触达我们优先岗位的目标人才。你需要负责建立受众洞察，利用数据了解不同人才群体的偏好，制定针对性的营销活动，并根据招聘需求和市场变化调整策略。
职责：
招聘优先级活动
- 将我们的技术招聘计划转化为明确的目标和可衡量的指标，为优先岗位制定全面的端到端活动。
- 负责受众定位、渠道组合、创意执行、预算管理和活动发布。
- 保持纪律性，持续优化活动或在项目无法产生效果时及时终止。
社区与活动参与
- 设计并执行我们在技术聚会、科技会议、开发者社区和大学网络中的参与策略。
- 负责完整的候选人体验和活动后的跟进策略。
付费招聘广告
- 管理社交媒体、招聘网站和开发者平台上的专用付费招聘广告预算。
- 跟踪指标，证明哪些渠道能带来真正高质量的候选人，而不仅仅是简历数量。
招聘人员赋能
- 与创意团队合作，为招聘人员提供高影响力的赋能素材。
- 制作冷启动模板、跟进序列、团队简介页和技术沟通要点。
职位描述与技术信息
- 负责所有优先工程和技术岗位的文案撰写。
- 撰写有吸引力的候选人视角文案，清晰传达我们的技术范围、文化及期望，将被动人才转化为申请者。
工程内容分发
- 领导我们工程博客和技术演讲活动的分发策略。
- 确保高质量的技术内容触达目标开发者群体，实现有效转化。
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About us
Ranked in 2024 by the Financial Times, Moniepoint is Africa’s fastest growing fintech, trusted by over 10 million business and individual accounts, processing billions of Naira’s in transactions monthly. Our mission is to enable financial happiness for every African, everywhere.
About this role
As a Senior Principal, Talent Marketing at Moniepoint, you’ll help attract and acquire the talent we need to grow across different markets, with a primary focus on tech roles. Collaborating closely with the Employer Brand and Talent Acquisition teams, you’ll develop and execute marketing campaigns that reach the right talent for our priority roles across online and offline channels.You will be responsible for developing audience insights and using data to understand what resonates with different talent segments, building targeted campaigns, and adapting our strategy as hiring needs and markets evolve.
Responsibilities:
Campaigns for Hiring Priorities
- Translate our technical hiring plan into clear goals and measurable targets, building focused, end-to-end campaigns for priority roles.
- Own audience targeting, channel mix, creative execution, budget management, and campaign launching.
- Maintain the discipline to optimize campaigns continuously or pull the plug when an initiative is not delivering.
Community and Event Presence
- Design and execute our presence at meetups, tech conferences, developer communities, and university networks.
- Own the full candidate experience and end-to-end post-event follow-up strategy.
Paid Recruitment Advertising
- Manage dedicated paid recruitment advertising budgets across social media, job boards, and developer platforms.
- Track metrics to prove which channels yield actual quality hires rather than just resume volume.
Recruiter Enablement
- Partner with the creative team to equip recruiters with high-impact enablement assets.
- Produce cold outreach templates, follow-up sequences, team one-pagers, and technical messaging points.
Job Posts & Technical Messaging
- Own the copywriting for all priority engineering and technical job posts.
- Write compelling candidate-facing copy that clearly communicates our technical scope, culture, and expectations to convert passive talent into applicants.
Engineering Content Distribution
- Lead the distribution strategy for our engineering blog and technical speaking engagements.
- Ensure high-value technical content reaches target developer audiences to convert views into qualified applications.
Experience & Background
- 4+ years of experience in recruitment marketing, talent acquisition campaigns, or demand generation.
- Proven track record in field marketing, including event execution and structured candidate follow-up.
- Direct experience as a hands-on media buyer managing paid budgets across social platforms and job boards with strong spend optimization discipline.
- Experience marketing technical or engineering roles are highly preferred.
- Background in fintech, payments, infrastructure, or driving brand awareness in new markets is a strong plus.
Skills & Competencies
- Exceptional, thoughtful writer skilled in job post copywriting, candidate outreach, and campaign messaging.
- Ability to adapt B2B marketing and demand generation tactics specifically for talent acquisition.
- Data-driven marketer comfortable evaluating channel effectiveness based on quality hires rather than vanity metrics.
- Strong collaborator capable of working towards shared hiring targets alongside talent acquisition, employer brand, and engineering leads.
What success looks like in this role
- First 90 days: Establish strong relationships with technical hiring managers, understand the technical roadmap, launch live campaigns for top priority hard-to-fill roles, and roll out the core recruiter asset toolkit.
- Six months: Back every priority engineering role with live, tracked campaigns, establish recruiter reliance on your assets, and clearly differentiate performance channels by quality hire output.
- Year one: Measurably reduce cost-per-application and time-to-fill across engineering hiring, build trusted advisor status with hiring managers, and document a scalable playbook.
Why join us
- Opportunity to lead recruitment marketing for one of Africa’s fastest-growing engineering organizations with dedicated budget backing.
- Collaborative and diverse work environment where strategic ideas are supported.
- Continuous learning opportunities and career development pathways.
- Competitive base salary, individual performance bonuses, and company-wide rewards.
- Comprehensive health insurance and pension plans.
Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.