市场经理
Marketing Manager
pganalyze 是一家以开发者为先的公司,致力于构建工具帮助团队可靠地大规模运行 PostgreSQL 数据库。我们与像 Notion、Fivetran 和 Robinhood 这样技术实力强大的客户合作,并深度融入 Postgres 社区。我们的营销也体现了这一点:注重教育性、实用性,并基于真实工程问题。
我们正在寻找一位拥有 **devtools 经验** 的市场营销经理,这位候选人擅长执行工作,喜欢承担多种角色,并希望与产品、销售和社区相关方紧密合作。我们实行 **四天工作制**,优先考虑专注力、可持续性和高影响力的工作,而非长时间工作。
这是一个注重实战的角色,专注于 **市场营销策略制定、活动执行和营销运营**。你将直接与市场总监合作,将战略转化为实际工作,如活动、素材和系统,以支持自服务和企业增长。
你需要适应技术环境,能够管理多个截止日期,并从头到尾负责项目。
### 主要职责
#### 数字与内容营销执行
- 协助数字活动,将长篇内容(博客、网络研讨会、报告)转化为短篇素材
- 使用现有设计模板,将内容改编为社交媒体帖子、落地页部分和活动视觉素材
- 与市场总监紧密合作进行活动规划和执行
#### 自然流量社交媒体
- 负责在相关渠道(如 LinkedIn、BlueSky)上的自然流量社交媒体运营
- 创建并安排与产品更新、内容发布、活动和社区动态一致的帖子
- 保持与 pganalyze 品牌一致的开发者导向语气
#### 营销运营与 CRM
- 负责 HubSpot 中的日常营销运营
- 从活动、活动和合作伙伴中上传和管理新联系人
- 保持 HubSpot 中干净准确的销售线索管道
- 标记并引导高意向(“热”)线索给销售团队
- 在市场总监的协作下支持归因分析和活动跟踪
#### 销售赋能
- 支持销售团队创建和维护单页简介、幻灯片和辅助素材
- 协助确保销售材料随着产品发布和信息变更而更新
- 在销售和市场之间协调反馈循环
#### 网络研讨会与 Zoom 活动管理
- 负责网络研讨会和虚拟活动的运营设置
- 创建和管理注册页面
- 协同市场总监进行活动策划和执行
查看英文原文
pganalyze is a developer-first company building tools to help teams run PostgreSQL databases reliably at scale. We work with highly technical customers, like Notion, Fivetran, & Robinhood, and are deeply embedded in the Postgres community. Our marketing reflects that: educational, practical, and grounded in real-world engineering problems.
We’re looking for a Marketing Manager with **devtools experience** who thrives on execution, enjoys wearing multiple hats, and wants to work closely with product, sales, and community stakeholders. We operate on a **4-day work week**, prioritizing focus, sustainability, and high-impact work over long hours.
This is a hands-on role focused on **marketing** **program ownership, campaign execution, and marketing operations**. You’ll work directly with the VP of Marketing to turn strategy into shipped work like campaigns, assets, and systems that support both self-serve and enterprise growth.
You should be comfortable working in a technical environment, managing multiple deadlines, and owning programs end-to-end.
### Key Responsibilities
#### Digital & Content Marketing Execution
- Assist with digital campaigns by translating long-form content (blogs, webinars, reports) into short-form assets
- Adapt content into social posts, landing-page sections, and campaign visuals using existing design templates
- Collaborate closely with the VP of Marketing on campaign planning and execution
#### Organic Social Media
- Own organic social media across relevant channels (e.g., LinkedIn, BlueSky)
- Create and schedule posts aligned with product updates, content launches, events, and community activity
- Maintain a consistent, developer-focused voice aligned with pganalyze’s brand
#### Marketing Operations & CRM
- Own day-to-day marketing operations in HubSpot
- Upload and manage new contacts from events, campaigns, and partnerships
- Maintain a clean and accurate pipeline in HubSpot
- Flag and route high-intent (“hot”) leads to sales
- Support attribution and campaign tracking in collaboration with the VP of Marketing
#### Sales Enablement
- Support sales with the creation and maintenance of one-pagers, slides, and supporting assets
- Help keep sales materials up to date with product releases and messaging changes
- Coordinate feedback loops between sales and marketing
#### Webinar & Zoom Event Management
- Own operational setup for webinars and virtual events
- Create and manage registration pages
- Coordinate reminders, follow-ups, and post-event asset delivery
#### Event & Field Marketing
- Own pganalyze’s event program, including conferences, meetups, and sponsored events
- Manage timelines, logistics, vendor coordination, shipping, and booth setup
- Coordinate internal booth staffing and schedules
- Support on-site execution (some travel required, approximately 5 times per year)
### What We’re Looking For
#### Required
- Experience marketing **developer tools or infrastructure software**
- Availability that overlaps with US Pacific Time working hours for team collaboration
- Strong project management skills and attention to detail
- Hands-on experience with HubSpot or a comparable CRM/marketing automation platform
- Ability to create and write content targeted at technical audiences (software engineers, DBAs, data teams)
- Experience using generative AI tools for marketing and knowing when not to rely on them
- Familiarity with CLI tools and the ability to use Claude Code to iterate and ship changes to marketing website
- Clear written communication skills
#### Nice to Have
- Experience with Figma or other design collaboration tools
- Experience working with open-source communities
- Prior experience managing conference booths or field marketing programs
- Familiarity with PostgreSQL, databases, or cloud infrastructure (not required, but a plus)
#### What Success Looks Like
- Campaigns ship consistently and on schedule
- Social channels are active, relevant, and aligned with our audience
- HubSpot data is clean, actionable, and trusted by sales
- Sales has the assets they need, when they need them
- Events run smoothly and on time, with clear follow-through on leads
### Why pganalyze
- Remote-first culture with a **4-day work week** based on flexibility and trust
- Small, experienced team with high ownership and low bureaucracy
- Deep connection to the Postgres and open-source communities
- Opportunity to have a visible impact across marketing, sales, and community efforts