SEO专员

WE ARE HIRING: SEO Specialist – Marketing
Location: Sri Lanka
Employment Type: Full time
Industry: IT / Software Engineering / B2B Technology / SaaS Marketing
Role Overview
We are seeking an experienced and data-driven SEO Specialist – Marketing to lead search visibility, organic growth, Answer Engine Optimization, Generative Engine Optimization, and Google Ads keyword campaign support across multiple technology-focused brand websites.
The selected candidate will be responsible for improving website discoverability, technical SEO performance, content structure, keyword visibility, AI-search presence, reporting accuracy, and organic traffic growth across B2B, SaaS, and technology markets.
Key Responsibilities
Search Engine Optimization

• Own technical SEO across the brand website portfolio.

• Conduct keyword research and prepare content briefs for SEO-focused content creation.

• Manage on-page optimization, internal linking, metadata, heading structure, and site architecture.

• Monitor and improve Core Web Vitals, crawlability, indexation, page speed, and website performance.

• Execute link-building and domain authority strategies tailored to B2B technology and SaaS verticals.

• Identify and resolve website SEO issues, indexing errors, crawl errors, bug fixes, and load-speed concerns.

• Deliver monthly SEO performance reports to senior marketing leadership.

• Track organic traffic, rankings, conversions, impressions, click-through rates, and technical SEO improvements.

Answer Engine Optimization

• Structure content to improve visibility in Google Featured Snippets and People Also Ask results.

• Implement and maintain schema markup and structured data across brand websites.

• Optimize blog, service, and landing page content for question-based and voice-search intent.

• Improve content clarity, topical authority, and search intent alignment.

Generative Engine Optimization

• Monitor and grow brand citations across AI search platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.

• Develop content strategies that improve how AI tools represent, reference, and cite brand content.

• Strengthen website content structure to support AI discoverability and brand retrievability.

• Stay updated on GEO trends and recommend new approaches to improve AI-search visibility.

• Identify gaps in brand visibility across generative and answer-engine platforms.

Google Ads Keyword Campaign Support

• Assist senior marketing leadership with Google Ads keyword strategy.

• Support Quality Score optimization across search campaigns.

• Support campaign setup and performance monitoring across Search and Performance Max campaigns.

• Provide keyword, competitor, and search-intent insights to improve paid search performance.

• Coordinate with marketing teams to align SEO and paid search activities.

Reporting and Collaboration

• Prepare SEO reports, campaign insights, content recommendations, and performance summaries.

• Use data to identify ranking opportunities, content gaps, technical issues, and conversion improvements.

• Work with content, design, development, and marketing teams to implement SEO recommendations.

• Guide SEO-optimized content creation when required.

• Stay updated on SEO, AEO, GEO, Google algorithm changes, and digital marketing best practices.

• Support multiple brand properties in a fast-paced and performance-focused environment.

Candidate Profile

• Minimum 3 years of SEO experience in B2B, SaaS, technology, or digital marketing.

• Proven track record of improving organic traffic, keyword rankings, and search visibility.

• Hands-on experience with Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4.

• Strong knowledge of technical SEO, on-page SEO, internal linking, structured data, and site architecture.

• Experience in content SEO, keyword research, content briefs, and search-intent mapping.

• Strong understanding of AEO, including schema, featured snippets, structured content, and question-based search optimization.

• Good understanding of GEO and how AI search platforms retrieve, summarize, and reference brand content.

• Experience with marketing cloud, AI, enterprise technology, SaaS, or B2B software products will be an advantage.

• Good writing instincts with the ability to produce or guide SEO-optimized content when required.

• Strong analytical mindset with the ability to convert data into clear actions.

• Good understanding of Google Ads keyword strategy and search campaign performance.

• Strong attention to detail and ability to identify technical and content-related SEO issues.

• Good communication and coordination skills.

• Ability to work independently and manage multiple brand websites or campaigns.

• Proactive, performance-driven, curious, and willing to stay ahead of search and AI-discovery trends.

What the Role Offers

• Competitive compensation.

• Flexible and remote-friendly working arrangements.

• Full ownership of organic search across multiple growing brand properties.

• Direct reporting line to senior marketing leadership.

• Opportunity to build Generative Engine Optimization capability from the ground up.

• Exposure to enterprise technology, SaaS, e-commerce, and international digital marketing.

Ready to take your career to new heights?
We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you! Our client is looking for a skilled individual to fill the role of SEO Specialist – Marketing.
Apply now and see how you can be the perfect fit for this exciting digital marketing opportunity!
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Originally posted on Himalayas