营销运营专员与项目协调员
Marketing Operator & Program Coordinator
营销运营专员及项目协调员负责将市场总监的战略方向转化为各个市场营销领域的结构化、可执行的项目。该职位构建并维护运营系统、节奏和治理机制,以确保跨职能的市场营销计划按时、按范围完成,并有明确的职责和验收标准。
该职位是主要市场营销计划的运营推动者,包括CRM部署、网站重建、营销自动化、企业传播和活动。该角色主动识别风险,执行标准,管理需求和优先级,并确保在所有活跃项目中保持文档记录和可见性。
此职位的成功衡量标准包括减少高管在日常运营跟进中的参与度,主动识别风险,持续按时交付,以及在市场营销项目中保持高水平的文档覆盖率。
主要职责
- 将副总裁的战略方向转化为明确的史诗、里程碑、时间线和验收标准。
- 架构、管理并维护ClickUp作为市场营销部门的操作系统,包括仪表盘、自动化、模板和治理标准。
- 运营市场营销的节奏,包括计划会议、站会、风险审查、依赖关系审查和回顾会议。
- 执行需求流程和范围纪律;在规定时间内升级绕过或未经批准的工作。
- 主动识别风险、障碍和依赖关系;在升级时记录背景并提供建议的下一步行动。
- 以专业和一致的方式对跨职能负责人进行问责。
- 推动CRM部署、网站重建、营销自动化、企业传播和大型活动的跨团队交付。
- 维护决策日志、风险日志、文档标准、简报和项目操作手册。
- 开发和维护资源与产能规划视图,包括RACI文档和工作量重新平衡建议。
- 与外部供应商协调交付物、时间表、验收标准和绩效跟踪。
- 通过电话和电子邮件与内部员工、客户和外部合作伙伴进行清晰、专业和及时的沟通。
- 积极主动地工作,适应不断变化的优先级;独立识别并升级问题
查看英文原文
The Marketing Operator & Program Coordinator is responsible for translating the VP of Marketing’s strategic direction into structured, executable programs across all marketing pillars. This role builds and maintains the operational systems, cadence, and governance required to ensure cross-functional marketing initiatives are delivered on time, within scope, and with clearly defined ownership and acceptance criteria.
This position serves as the operational driver for major marketing initiatives including CRM rollout, website rebuild, marketing automation, corporate communications, and events. The role proactively identifies risks, enforces execution standards, manages intake and prioritization, and ensures documentation and visibility across active programs.
Success in this role is measured by reduced executive involvement in day-to-day operational follow-up, proactive risk identification, consistent on-time delivery, and high documentation coverage across marketing programs.
Key Responsibilities
- Translate strategic direction from the VP into defined epics, milestones, timelines, and acceptance criteria.
- Architect, administer, and maintain ClickUp as the operating system for the Marketing organization, including dashboards, automations, templates, and governance standards.
- Run the marketing operating cadence, including planning sessions, stand-ups, risk reviews, dependency reviews, and retrospectives.
- Enforce intake processes and scope discipline; escalate bypasses or unsanctioned work within established timelines.
- Proactively identify risks, blockers, and dependencies; document context and provide recommended next steps during escalations.
- Hold cross-functional owners accountable to documented commitments with professionalism and consistency.
- Drive cross-team delivery for CRM rollout, website rebuild, marketing automation, corporate communications, and major events.
- Maintain decision logs, risk logs, documentation standards, briefs, and program runbooks.
- Develop and maintain resource and capacity planning views, including RACI documentation and workload rebalancing recommendations.
- Coordinate with external vendors regarding deliverables, timelines, acceptance criteria, and performance tracking.
- Communicate clearly, professionally, and promptly via phone and email with internal staff, clients, and external partners.
- Work in a proactive manner and adapt to changing priorities; independently recognize and escalate issues to prevent delays.
- Consistently perform all duties in a high-volume, deadline-driven environment while working both independently and collaborating effectively with team members.
Skills, Knowledge and Expertise
- Required education: Bachelor’s degree in Business, Marketing, Communications, or related field; or equivalent experience.
- Required/Preferred license or certifications: ClickUp Certification (required within 60 days if not already certified).
- Five to eight+ years’ program or project management experience in a marketing or marketing-adjacent environment.
- Proven experience building and operating execution systems, not solely coordinating task completion.
- Demonstrated experience delivering complex initiatives such as CRM rollouts, website rebuilds, marketing automation programs, corporate communications, or major events.
- Proficiency in Microsoft Office: Word, Excel, Outlook, Collaborative Messaging (Teams).
- Other software platform experience: ClickUp (advanced administration), CRM platforms (e.g., Salesforce/Jungo, Total Expert), marketing automation platforms (e.g., Act-On), and related MarTech tools preferred.
- Proven experience in complex problem-solving and analytical skills, including tracking cycle time, throughput, and performance metrics.
- Proven ability to work independently and in cross-functional team settings.
- Proven experience with detail-oriented, organized work and the ability to prioritize effectively in deadline-driven environments.
- Demonstrated ability to communicate clearly and professionally in written and verbal formats, including executive-level status reporting and escalation.
- Proven dependability, self-motivation, accountability mindset, and adaptability in evolving operational environments.
Benefits
- Above market salary
- HMO on Day 1 for principal and two dependents
- Government-mandated benefits
- Performance-based Incentives
- Quarterly Company Events
- 1,000 PHP De Minimis
- Equipment and software provided
Originally posted on Himalayas