SEO专员
SEO Specialist
这是一份付费的自由职业远程职位
ScreenRant 是排名第一的娱乐网站，发布关于大片、电视剧、漫画书、书籍和其他娱乐形式的最新新闻和独家内容。
作为全球领导者，ScreenRant 以快速节奏运营，并一直在寻找有经验且充满热情的撰稿人，能够及时创作出原创的高质量内容。
你的职责：
搜索增长与表现
- 负责总搜索点击量和每篇文章的点击量，推动实现目标所需的举措。
- 建立并维护关键词和主题路线图，根据流量潜力、竞争难度和商业价值进行优先级排序。
- 识别表现不佳和高潜力的 URL，并将分析结果转化为编辑团队可执行的优先工作队列。
- 监控排名、展示次数、点击率和点击份额；诊断变化并快速应对波动、算法更新和竞争变化。
- 平衡常青内容和时效性内容，保护持续增长的流量基础，同时捕捉趋势需求。
- 改进页面内和模板级别的 SEO：标题、元数据、内部链接、结构化数据和网站架构。
AI 概览（AIO）评估与最大化
- 评估品牌在 AI 概览和其他 AI 生成搜索界面中的存在情况，并建立可重复的衡量方法来测量包含率和引用率。
- 识别获得 AIO 引用的查询类型和内容模式，并将其转化为具体可用的编辑指导。
- 通过内容结构、实体覆盖、模式、答案格式和来源可信度信号最大化包含率。
- 跟踪 AIO 在受影响查询集上的点击和流量影响，并在零点击行为侵蚀表现时调整策略。
- 跟踪 AI 搜索界面和大语言模型助手的发展，向管理层提供对品牌的影响建议。
常青内容、更新与再发布
- 制定强大的常青内容手册：一个文档化的、可重复的系统，涵盖常青主题的选择、简报、结构、发布、更新和衡量，并推动编辑团队采用。
- 扩展并保护常青内容库——这个持久、持续增长的资源驱动了大部分重复搜索点击。
- 通过需求和缺口分析识别常青内容机会，并将其作为长期内容进行简报
查看英文原文
This is a paid freelance and remote position
ScreenRant is the #1 entertainment website and publishes breaking news and exclusives on blockbuster movies, TV shows, comic books, books, and other forms of entertainment.
As a worldwide leader, ScreenRant operates at a rapid pace and is always looking for experienced and passionate contributors who can create original high-quality content in a timely manner.
Your Responsibilities:
Search Growth & Performance
- Own growth in total search clicks and clicks per article, driving the initiatives required to hit targets.
- Build and maintain the keyword and topic roadmap, prioritizing opportunities by traffic potential, competitive difficulty, and commercial value.
- Identify underperforming and high-potential URLs and convert that analysis into a prioritized, clearly briefed queue of work for editorial.
- Monitor rankings, impressions, CTR, and click share; diagnose movement and respond quickly to volatility, algorithm updates, and competitive shifts.
- Balance the mix of evergreen and timely coverage, protecting the compounding traffic base while capturing trending demand.
- Improve on-page and template-level SEO : titles, metadata, internal linking, structured data, and site architecture.
AI Overviews (AIO) Evaluation & Maximization
- Evaluate the brand’s presence across AI Overviews and other AI-generated search surfaces, and establish repeatable ways to measure inclusion and citation rates.
- Identify the query types and content patterns that earn AIO citations, and translate them into concrete, usable editorial guidance.
- Maximize inclusion through content structure, entity coverage, schema, answer formatting, and source credibility signals.
- Track the click and traffic impact of AIO across affected query sets, and adjust strategy where zero-click behaviour erodes performance.
- Stay ahead of developments across AI search surfaces and LLM assistants, and advise leadership on the implications for the brand.
Evergreen Content, Refresh & Republishing
- Develop a strong evergreen playbook: a documented, repeatable system covering how evergreen topics are selected, briefed, structured, published, updated, and measured — and drive its adoption across the editorial team.
- Grow and defend the evergreen content base — the durable, compounding library that drives the majority of recurring search clicks.
- Identify evergreen opportunities through demand and gap analysis, and brief them as long-lived assets built to rank and be cited for years.
- Define the evergreen standards and templates behind the playbook — depth, structure, entity coverage, internal linking, and update cadence — so quality is repeatable at scale.
- Pressure-test and evolve the playbook against results, keeping it current as search behaviour and AI surfaces shift.
- Identify republishing and refresh candidates through a data-driven model: traffic decay curves, ranking slippage, seasonality, SERP and AIO changes, and content gaps.
- Maintain a prioritized republishing pipeline with clear briefs so editorial knows exactly what to change and why.
- Define and enforce refresh standards, and measure post-republish lift to validate what actually works.
- Manage the content lifecycle end to end: refresh, consolidate, redirect, or prune.
- Maintain an update cadence for the evergreen library so top assets stay accurate, competitive, and AIO-eligible.
Analysis & Reporting
- Monitor KPIs across clicks, impressions, rankings, engagement, and revenue per article; provide clear reporting and actionable insight.
- Ensure tracking accuracy and data integrity across Search Console, analytics, and third-party rank and visibility tools.
- Run structured tests against search levers and turn what works into repeatable playbooks.
AI & Automation
- Identify high-friction, repetitive SEO workflows — reporting, keyword clustering, SERP and AIO monitoring, content auditing, internal-link mapping — and surface them as automation candidates.
- Partner closely with the portfolio data scientist to scope, prototype, and deploy AI agents and tooling against those opportunities.
- Define the problem, supply context and success criteria, and validate outputs before rollout.
- Support adoption across the team and help scale proven automations to other brands in the portfolio.
Authority & Ecosystem Growth
- Contribute to growing topical authority through coverage depth, entity building, and internal-link architecture.
- Support the transition from a single-site model to a multi-product, multi-surface presence, extending search strategy across new surfaces.
- Contribute to the ideation and validation of new content ventures, sizing the search opportunity before investment.
Collaboration & Enablement
- Work cross-functionally with Editorial, Product, Data, and Leadership, translating search insight into work others can act on.
- Upskill writers and editors on search and AIO best practice, and keep guidance current as the landscape shifts.
- Foster a culture of accountability, experimentation, and performance.
What We Offer
- Competitive compensation.
- Consistent and timely payments.
- Flexible schedule.
- Remote freelance position to work from a location of your choice.
- Exposure to ScreenRant's large and passionate audience, providing you an exciting opportunity to make a genuine impact.
How to Apply
If you are interested in this role, please send us the following documentation by uploading it in the relevant fields below:
- Your CV
- A cover letter
Our hiring team will review your application and contact you if we believe that your experience could be a match for this role.
Please note that a writing evaluation may be required as part of our application process.
ScreenRant is part of theValnet Publishing Group.
Valnet , founded in 2012, is a global digital publishing and media investment Company that owns and operates over 25 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle and travel.
Valnet is committed to producing premium content, and we therefore require all our contributors to adhere to our Editorial Standards, including a prohibition on using Artificial Intelligence.
We hope to hear from you soon!
Originally posted on Himalayas