产品营销专员
Product Marketing Specialist
关于CoCountant
CoCountant为初创企业和成长型公司提供以财务总监为主导的记账和会计服务。每位客户都会获得一位专属的财务总监、签署的月度结账以及由SLA支持的快速响应。我们帮助创始人在不雇佣内部财务团队的情况下获得可决策的数据。
为什么这个职位很重要
我们有能够执行任务的作家、设计师、市场人员和销售团队。我们需要的是有人能掌握故事主线，连接各个要点，并确保每一段文案都能真正被我们的目标市场理解。目前我们难以将服务与客户画像、品牌定位和营销文案对齐。这个职位将承担这一责任，制定清晰的定位，并确保从广告到落地页再到邮件序列的一致性。
你将负责的工作
信息传递与定位
- 建立并维护CoCountant的信息指南（画像、痛点、价值主张、证明点）。
- 将产品功能转化为简洁、客户友好的利益点，针对创始人、CEO和运营人员进行表达。
- 主导竞争性信息传递，保持我们的差异化优势。
内容策略与质量保障
- 与作家和市场团队合作，确保广告文案、落地页和培育邮件遵循一致的叙述逻辑。
- 审核并优化稿件——不仅是语法，还包括页面流程、承诺是否清晰，以及从广告到页面的线索是否连贯。
- 制作内容简报，让执行团队在有上下文的基础上撰写，而不是猜测。
转化率导向
- 确保每个落地页都有强有力的钩子、证明和CTA，与访客所处的旅程阶段相匹配。
- 审核漏斗和活动，确保一致性（不再出现广告和页面脱节的情况）。
- 主导标题/副标题框架，实现可重复、符合品牌调性的文案。
客户之声
- 采访客户，收集案例研究，并将他们的语言转化为社交证明。
- 让我们的市场团队与真实的客户痛点保持一致（如账期延迟、结账缓慢、应收账款/应付账款混乱、现金流波动）。
跨职能赋能
- 为销售团队提供幻灯片、单页资料和谈话要点，与网站内容保持一致。
- 与产品/服务团队合作，将新功能或附加功能转化为清晰的营销材料。
成功的表现
- 作家可以撰写出有意义的文案，而无需创始人介入重写。
- 广告文案和落地页感觉连贯，转化率更高。
- 网站、邮件和销售幻灯片上的信息保持一致。
- 我们为每个客户画像和购买旅程的每个阶段都制定了明确的策略手册。
查看英文原文
About CoCountant
CoCountant delivers controller-led bookkeeping and accounting for startups and growing businesses. Every client gets a dedicated controller, a signed monthly close, and fast answers backed by SLAs. We help founders get decision-ready numbers without hiring an in-house finance team.
Why This Role Matters
We have writers, designers, marketeers and sales teams who can execute. What we need is someone to own the story, connect the dots, and make sure every piece of copy actually makes sense to our market. Right now we struggle to align our service with customer persona, brand positioning and marketing copy. This role will take that responsibility, creating clear positioning and ensuring consistency from ad to landing page to email sequence.
What You’ll Do
Messaging & Positioning
- Build and maintain the CoCountant messaging guide (personas, pains, value props, proof points).
- Translate product features into crisp, customer-ready benefits that speak to founders, CEOs, and operators.
- Own competitive messaging and keep our differentiators sharp.
Content Strategy & QA
- Partner with writers and marketing to make sure ad copy, landing pages, and nurture emails follow a consistent narrative.
- Review and refine drafts—not just grammar, but whether the page flows, the promise is clear, and the scent from ad to page holds.
- Create content briefs so execution teams write with context instead of guessing.
Conversion Focus
- Ensure every landing page has a strong hook, proof, and CTA that matches where the visitor is in the journey.
- Audit funnels and campaigns for consistency (no more disconnected ads and pages).
- Own headline/subhead frameworks for repeatable, on-brand copy.
Voice of Customer
- Interview customers, gather case studies, and translate their words into social proof.
- Keep our marketing team aligned to real customer pains (late books, slow closes, messy AR/AP, cash swings).
Cross-Functional Enablement
- Support Sales with decks, one-pagers, and talk tracks that mirror the website.
- Partner with Product/Service team to translate new features or add-ons into clear marketing collateral.
What Success Looks Like
- Writers can draft copy that makes sense without the founder stepping in to rewrite.
- Ad copy and landing pages feel connected, with higher conversion rates.
- Messaging is consistent across website, email, and sales decks.
- We have a clear playbook for each persona and stage of the buyer journey.
- Founder time is freed up from being the default “messaging editor.”
Requirements
- 4+ years in product marketing, content strategy, or conversion copy leadership, ideally in SaaS, fintech, or B2B services.
- Strong portfolio of work: landing pages, ad copy, messaging frameworks.
- Comfort working hands-on (writing, editing).
- Ability to think like a founder: big picture positioning and small details on a headline.
- Curiosity about startups, finance, and how growing companies buy services.
Originally posted on Himalayas