产品营销总监
Product Marketing Director
公司
Propel Software 改变了产品公司的运作方式。我们的产品价值管理平台将商业团队和产品团队连接起来，以优化决策、提高流程效率，并通过引人入胜的产品和体验与客户互动。Propel 在提升产品质量、加快收入和利润增长以及提高客户满意度方面有着可验证的成果。Propel 被评为德勤科技 Fast 500 强企业之一，并被《财富》杂志评为美国最具创新力的公司之一。Propel 基于 Salesforce 构建，为高技术、医疗技术和消费品行业的超高速增长初创公司、企业先锋和财富 500 强领导者推动产品成功。
职位
产品营销总监是 Propel 市场战略和上市执行的主要负责人。向首席营销官汇报，你将成为行业和跨行业的声音，将市场趋势、客户需求和 Propel 的能力转化为清晰的定位、信息和现场赋能，从而推动增长。
你将与产品、销售、需求生成和高管团队合作，建立我们产品的差异化观点，并确保我们的故事在工程、产品、质量、供应链和商业团队的高管买家中产生共鸣。你还将代表客户的声音，提供影响制造商需求和挑战的见解。
在此职位上，你将负责：
- 在所有目标行业中成为 Propel 专家，深入了解我们的产品组合、差异化和买家使用场景。
- 主导我们的品类和行业定位，确保我们的差异化观点有效传达 Propel 对市场问题的看法以及我们如何帮助客户。
- 通过客户和销售对话、分析师关系以及一手/二手研究来领导市场和竞争情报；将洞察转化为明确的机会和建议。
- 提供对上市、高管和技术团队有重大影响的内容和材料。
- 主导客户故事和证明点，包括案例研究、推荐和胜利故事，以支持线索生成和销售工作。
- 与销售团队合作，成为内部“首选”策略和其他所需协助的来源，以赢得交易。
- 与产品管理团队合作，塑造战略、影响路线图，并将能力转化为差异化的定位和材料。
- 与需求生成团队合作
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COMPANY
Propel Software transforms the way product companies work. Our product value management platform connects commercial and product teams to optimize decision making, drive process efficiencies, and engage customers with compelling products and experiences. Propel has a proven track record of improving product quality, speeding time to revenue and profit, and improving customer satisfaction. Recognized as a Deloitte Technology Fast 500 winner and one of Fortune’s Most Innovative Companies in America, Propel is built on Salesforce and drives product success for hyper growth startups, corporate pioneers, and Fortune 500 leaders in the high tech, medtech and consumer goods industries.
ROLE
The Product Marketing Director is the point person for Propel’s market strategy and execution of go-to-market efforts. Reporting to the CMO, you’ll be the category and cross-industry voice that translates market trends, customer needs, and Propel’s capabilities into clear positioning, messaging, and field enablement that drives growth.
You’ll partner with Product, Sales, Demand Gen, and Executive Leadership to build a differentiated point of view of our product and ensure our story resonates with executive buyers across engineering, product, quality, supply chain, and commercial teams. You will also represent the voice of the customer while providing insights into the needs and challenges impacting manufacturers.
In this role you can expect to:
- Become the Propel expert across all target industries, with deep knowledge of our product portfolio, differentiators, and buyer use cases.
- Own our category and industry positioning, ensuring our differentiated point of view effectively communicates Propel’s perspective on market issues and how we help.
- Lead market and competitive intelligence through customer and sales conversations, analyst relationships, and primary/secondary research; translate insights into clear opportunities and recommendations.
- Deliver high impact content and collateral used by go-to-market, executive, and technical teams.
- Own customer stories and proof points, including case studies, references, and win stories, to support lead generation and sales efforts.
- Partner with Sales to be the internal “go-to” for strategy and other assistance needed to win deals.
- Partner with Product Management to shape strategy, influence the roadmap, and convert capabilities into differentiated positioning and collateral.
- Partner with Demand Generation to plan and execute integrated campaigns across sectors and buyer personas to build qualified pipeline.
- Support Partner team with product and messaging input to drive joint go to market programs.
- Support Corporate Marketing to ensure public content, such as our website, presentations and third party interviews, accurately reflects our point of view.
To be successful in this role you bring:
- 10+ years of experience in B2B SaaS and/or manufacturing industry, with a preference for experience in high tech, medical device, industrial or connected products.
- Strong understanding of product lifecycle management (PLM), quality management systems (QMS), and related enterprise product development and operations technologies such as ERP/MES, CAD.
- Ability to work and build processes in ambiguous, fast-scaling environments.
- Demonstrated experience developing positioning and go-to-market strategies that influence executive buyers.
- Strong executive communication skills, storytelling ability, and presence with customers, analysts, and senior leadership.
- Data-driven decision maker with experience using market insights and performance analytics to guide strategy.
- Collaborative team leader who thrives in cross-functional environments and believes no task is too big or too small.
- Bachelor’s degree in engineering, business, marketing, or a related field, or equivalent experience required. MBA or comparable advanced degree preferred.
- Willingness to travel approximately 10–20% to company headquarters, customer locations, and industry events.
Authorization to work in the United States is required; please note that at this time, Propel is not sponsoring visas for any positions.
Additional Info
Location: This is a remote position that can be done from anywhere in the US. Employees local to the Bay Area are encourage to work onsite 2 - 3 days per week.
Equal Opportunity: Propel is proud to be an equal-opportunity workplace where different perspectives are valued and every voice is heard. We’re dedicated to pursuing and hiring a talented and diverse workforce.
Privacy: For details on how we protect your information when you apply, please see our Privacy Notice. If you are a California-resident, please read our California Privacy Notice here.
E-Verify: Propel is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.
Originally posted on Himalayas