产品市场经理，Prime与市场
Product Marketing Manager, Prime & Markets
准备好开展职业生涯中最有影响力的工作了吗？在 Coinbase，我们对提升经济自由的使命毫不妥协。标准很高，环境紧张，我们喜欢这样。这里不是安于现状的地方，而是让你突破自我认知极限的地方。如果你希望与那些不愿满足于“足够好”的人一起打造金融的未来，你就在正确的地方。Coinbase 是以远程办公为主，但并非完全远程的公司。你将每季度参加一次高强度的线下工作会，称为“冲刺”。了解更多关于在 Coinbase 工作的信息。
你将加入机构部门内的产品营销团队，负责 Coinbase 最复杂的机构产品在全球客户面前的展示。你将负责现货、衍生品、交叉保证金、流动性以及执行流程的 PMM，这些流程被数百家对冲基金、资产管理公司和做市商使用。与产品、市场、销售、法律和传播团队紧密合作，你将把深度技术能力转化为清晰的定位、精准的赋能材料和 GTM 策略，从而推动可衡量的客户采用。
你将负责：
- 负责 Prime 和市场在现货、期货、期权、交叉保证金、执行和流动性接入方面的定位和信息传递，与销售、产品、法律和客户一起压力测试叙述，确保在机构规模上的可信度。
- 主导 Prime 和市场重大发布的 GTM 执行，包括产品准备、销售赋能、客户沟通、顺序和活动。
- 创建高信号的赋能材料——谈话要点、常见问题、战斗卡、演示和客户就绪的叙述——降低前线的复杂性，并反映真实的异议、交易和购买行为。
- 与销售、STP 和覆盖团队合作，将复杂的技术能力转化为机构级别的清晰度，并提供基于市场的见解，为产品路线图讨论做出贡献。
- 在不同监管约束的地区，明确哪些功能已上线、哪些即将上线，以及客户应采取哪些行动。
所需技能和经验：
- 5 年以上产品营销、产品策略或机构 GTM 经验，有机构交易、衍生品（期货、期权、保证金、执行模型）或市场基础设施的直接经验。
- 在构建技术复杂产品的 GTM 策略和定位方面有成功记录，能够简化如流动性、资本效率等系统。
查看英文原文
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
You'll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You'll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers. Partnering closely with Product, Markets, Sales, Legal, and Comms, you'll translate deeply technical capabilities into clear positioning, sharp enablement, and GTM strategies that drive measurable client adoption.
What you'll do:
- Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
- Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
- Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
- Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
- Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.
Required Skills and Experience:
- 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
- Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
- Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
- Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Job #: P75800
#LI-Remote
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
Annual base salary range (excluding equity and bonus):
$140,080—$164,800 USD
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.