数字营销经理 - 美洲地区
Digital Marketing Manager - Americas
关于Appspace：
在Appspace，我们致力于为全球每个人创造更美好的工作体验，我们正在寻找与我们有同样热情的人。我们的全球办公地点和灵活的工作文化让你可以在任何你最高效的地方工作。此外，我们花时间帮助你享受工作、建立持久的联系，并提升你的职位。加入Appspace团队，成为一种文化的一部分，这种文化正在帮助全球各地的人们爱上他们的工作。
作为数字营销经理的角色：
我们正在寻找一位对业绩极度关注的数字营销经理，负责管理和扩展Appspace的付费媒体引擎。付费媒体是该角色的主要职责——你将管理搜索、社交和展示渠道上的大额广告预算，并对管道贡献和ROAS负责。除了付费媒体，你还将帮助优化网站的转化率和AI引擎可发现性，并跨职能合作，确保每一分数字支出都直接与收入结果挂钩。
这不是一个通才角色。合适的候选人会沉浸在活动仪表板中，对每个机会的成本极度关注，并知道如何扩大有效的方法，同时无情地削减无效的部分。
数字营销经理的一天：
· 管理和优化付费媒体计划
付费媒体表现是衡量该角色的核心指标。你将：
- 在Google Ads（搜索、展示、P-Max）、LinkedIn Campaign Manager、6sense和Meta Ads之间管理并分配多渠道付费媒体预算——根据管道贡献和每个机会的成本持续重新平衡。
- 与定时活动爆发一起建立并维护持续运行的广告计划，确保整个财年都有稳定的管道覆盖。
- 根据买家人物画像研究、意图数据和竞争分析制定季度付费媒体计划；将战略转化为具体的渠道执行计划，并设定明确的KPI。
- 定义并负责付费媒体KPI：点击率（CTR）、每次点击费用（CPC）、每次潜在客户获取成本（CPL）、每次MQL成本、每次机会成本、投资回报广告支出（ROAS）以及受管道影响的收入。每周向高级管理层报告。
- 对广告文案、创意、受众群体、出价策略和落地页进行结构化的A/B测试；记录结果并系统化地推广成功方案。
- 通过利用AI生成工具并与内容和设计团队合作，设计和测试广告创意和文案——使用性能数据驱动品牌资产的下一次迭代。
- 利用B2B意图数据
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About Appspace:
At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.
Your Role as a Digital Marketing Manager:
We’re looking for a performance-obsessed Digital Marketing Manager to own and scale Appspace’s paid media engine. Paid media is the primary mandate of this role—you will control significant advertising budgets across search, social, and display channels, and be held accountable for pipeline contribution and ROAS. Beyond paid, you’ll help optimize our website for conversion and AI-engine discoverability, and partner cross-functionally to ensure every dollar of digital spend is tied directly to revenue outcomes.
This is not a generalist role. The right candidate lives in campaign dashboards, obsesses over cost-per-opportunity, and knows how to scale what’s working while ruthlessly cutting what isn’t.
A Day in the Life of a Digital Marketing Manager:
· Own and Optimize Paid Media Programs
Paid media performance is the core metric by which this role is measured. You will:
- Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunity.
- Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year.
- Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs.
- Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadership.
- Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically.
- Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams—using performance data to drive the next iteration of brand assets.
- Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets.
- Stay current with platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactively.
- Optimize Website Performance
- Measure and monitor the Appspace website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders.
- Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery.
- Manage and coordinate with Appspace’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies.
- Implement and maintain website tracking through Google Tag Manager.
- Collaborate Across the Marketing & Revenue Team
- Feed paid media performance data, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals.
- Work hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenue.
- Support integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurement.
- Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations.
What You'll Need:
- Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results—specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential. Please be prepared to share performance results.
- AI-Augmented Execution: Hands-on use of AI-driven marketing workflows—ad copy generation, audience modeling, bid optimization, and creative testing at scale.
- Platform Mastery: Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM and SFDC reporting.
- ABM & Intent Data: Practical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with Sales.
- Analytical Rigor: Ability to move beyond surface-level reporting—interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence.
- Web & CRO Fluency: Solid understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and conversion rate optimization best practices.
- Revenue Mindset: Comfortable tying digital spend directly to pipeline and closed-won revenue; you speak the language of Sales and RevOps, not just marketing.
- Adaptability: A bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quickly.
The Perks of Working for Appspace:
For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.
Additional perks include:
- Generous PTO
- Flexible work schedules
- Remote work opportunities
- Paid company holidays
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- A casual dress work environment
Disclaimer:
Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.
If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.
Originally posted on Himalayas