内容营销经理
Manager, Content Marketing
你将负责
在涵盖2-5家客户的业务范围内，主导以性能为导向的创意策略、方向和交付，确保与客户KPI和渠道目标保持一致
将性能数据转化为清晰的创意方向，包括测试路线图、假设和迭代计划
基于平台最佳实践和性能洞察，制定定期的静态和视频简报。包括以性能为导向的信息、钩子、标题和广告文案，针对平台行为、受众洞察和活动目标进行定制
与媒体团队紧密合作，对齐测试策略、扩展机会和性能优化
与设计和制作团队协作，将概念变为现实，管理时间表、预算和交付成果
分析各平台的创意表现，并将学习成果转化为可操作的见解和下一步行动
运用对平台动态（Meta、TikTok、YouTube、Amazon、程序化广告）的深入了解，指导创意策略
通过展示创意概念、性能洞察和战略建议，支持客户沟通
为跨账户的创意测试框架、最佳实践和工作方式的发展做出贡献
通过工具、自动化和新兴技术识别提升创意效率的机会
偶尔出差拜访客户、参加团队会议和/或活动，预计每年1-3次
你必须具备
2-3年内容营销、SEO内容、编辑策略或相关机构或内部营销岗位的经验
有制定能推动可衡量表现的内容策略的经验，覆盖自然搜索、参与度或业务目标
对SEO基础有深刻理解，并对AI驱动搜索如何演变内容发现感兴趣
有创建和管理多种内容格式的经验，包括网站内容、博客、观点领导力和其他数字营销资产
在快节奏环境中，能够管理多个客户、项目和优先级的能力
出色的客户沟通、演示和项目管理技能
使用过营销和分析平台，如Google Analytics、Google Search Console、SEMrush、Adobe Analytics、Asana，以及AI生产力工具如ChatGPT或Claude
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You Will Be
Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives
Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans
Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives
Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization
Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables
Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps
Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy
Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations
Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts
Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies
Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year
You Must Have
2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role.
Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives.
Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery.
Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets.
Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment.
Strong client-facing communication, presentation, and project management skills.
Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.