电子邮件营销专员
Email Marketing Specialist
职位简介：
作为冷邮件营销专家，您将负责针对美国、欧洲和中东及北非市场的决策者制定并执行外向邮件活动。您将使用 Smartlead、Instantly 和数据挖掘平台等工具来识别潜在客户，设置个性化活动，并为我们的销售团队带来合格的会议。
此职位需要兼具技术专长（送达率、邮箱轮换、域名预热）和营销创意（个性化信息、序列化发送、测试）。
职位职责和要求：
- 制定并实施电子邮件营销策略以提高参与度和留存率
- 创建和管理电子邮件营销活动，包括内容创作、细分、日程安排和发送
- 设计和优化视觉吸引力强的电子邮件模板
- 管理和维护电子邮件营销数据库
- 进行 A/B 测试并分析活动表现，持续提升电子邮件效果
- 与跨职能团队合作，确保电子邮件活动与营销目标一致
- 监测行业趋势和最佳实践，保持对电子邮件营销创新的了解
- 确保符合电子邮件营销法规和最佳实践
要求
- 至少 5 年作为电子邮件营销专家或类似角色的实战经验
- 使用 LinkedIn、Apollo、Clay 和其他数据挖掘工具进行研究并建立高质量的潜在客户名单
- 根据 ICP（初创公司、SaaS、科技创业公司、企业）对线索进行细分，并个性化推广活动
- 使用 Smartlead、Instantly 和相关自动化工具设置、管理和优化冷邮件活动
- 监控活动表现（打开率、回复率、退信率），并持续改进送达率
- 在主题行、文案和行动呼吁上进行 A/B 测试以提高转化率
- 维护邮箱健康状况：域名预热、轮换、SPF/DKIM/DMARC 设置以及垃圾邮件监控
- 与销售和市场团队合作，优化信息并确保与业务目标一致
- 具备分析思维，能够解读活动数据并推动优化
- 有数据挖掘工具（Apollo、LinkedIn Sales Navigator、ZoomInfo、Clay 等）使用经验
- 有 B2B SaaS、IT 服务或人员外包行业经验者优先
最初发布于 Himalayas
查看英文原文
Job Summary:
As a Cold Email Marketing Specialist, you will be responsible for building and executing outbound email campaigns targeting decision-makers across the U.S., Europe, and MENA markets. You’ll work with tools like Smartlead, Instantly, and data mining platforms to identify prospects, set up personalized campaigns, and drive qualified meetings for our sales team.
This role requires a mix of technical expertise (deliverability, inbox rotation, domain warmup) and marketing creativity (personalized messaging, sequencing, testing).
Job Duties and Responsibilities:
- Develop and implement email marketing strategies to drive engagement and retention
- Create and manage email marketing campaigns, including content creation, segmentation, scheduling, and delivery
- Design and optimize visually appealing email templates
- Manage and maintain the email marketing database
- Conduct A/B testing and analyze campaign performance to continuously improve email effectiveness
- Collaborate with cross-functional teams to ensure email campaigns are aligned with marketing objectives
- Monitor industry trends and best practices to stay up-to-date with email marketing innovations
- Ensure compliance with email marketing regulations and best practices
Requirements
- Minimum 5 years of proven experience as an Email Marketing Specialist or similar role
- Research and build high-quality prospect lists using LinkedIn, Apollo, Clay, and other data mining tools.
- Segment leads based on ICPs (startups, SaaS, tech ventures, enterprises) and personalize outreach campaigns.
- Set up, manage, and optimize cold email campaigns using Smartlead, Instantly, and related automation tools.
- Monitor campaign performance (open rates, reply rates, bounce rates) and continuously improve deliverability.
- Implement A/B testing across subject lines, copy, and CTAs to increase conversions.
- Maintain inbox health: domain warmup, rotation, SPF/DKIM/DMARC setup, and spam monitoring.
- Collaborate with sales and marketing teams to refine messaging and ensure alignment with business goals.
- Analytical mindset to interpret campaign data and drive optimization.
- Experience with data mining tools (Apollo, LinkedIn Sales Navigator, ZoomInfo, Clay, etc.).
- Familiarity with B2B SaaS, IT services, or staff augmentation industries preferred.
Originally posted on Himalayas