用户参与经理
User Engagement manager
在Sweatcoin，我们致力于让世界更加活跃——在变得更健康、更富有的过程中实现这一目标。作为一款将步数转化为奖励的领先应用，我们已激励超过2亿次下载，并帮助用户步行超过23万亿步。
关于该职位：
我们正在扩展数字肥胖与生活方式支持计划（DOLSP），该计划与全球领先的制药公司之一共同打造。它通过教育、行为改变、体育活动和奖励来支持肥胖人群，并通过我们的医疗合作伙伴帮助符合条件的用户走向适当的肥胖治疗路径。
你将负责该计划的生命周期参与：谁进入每个旅程、每个阶段需要什么、何时与他们互动，以及如何推动他们采取下一步有意义的行动。你将加入用户参与团队（增长方向），向用户参与负责人汇报，并与产品、分析、医学、法律和合规团队，以及我们的医疗合作伙伴紧密合作。大约80%的时间用于DOLSP；其余20%用于核心Sweatcoin应用中的生命周期工作。
你将参与的工作：
- 在激活、教育、参与、留存、重新激活和转介至肥胖治疗路径中，制定并执行DOLSP的生命周期策略
- 构建并优化跨推送、邮件和应用内消息的自动化旅程和活动
- 利用行为细分和漏斗数据来增加合格潜在客户，并在每个阶段提高转化率
- 在信息内容、时机、目标群体和渠道上进行实验，并将结果转化为清晰的生命周期学习成果
- 与我们的医疗合作伙伴及内部医学、法律和合规团队合作，确保每条沟通内容准确且合规
- 支持DOLSP在新市场的推出，适应当地受众、医疗路径和法规
- 支持整个Sweatcoin生命周期路线图，包括激活、参与、留存和功能使用
申请条件：
- 3年以上CRM、生命周期营销、用户参与或留存经验，最好是移动应用或数字产品的相关经验
- 在制药、医疗、数字健康或其他高度监管或医学敏感环境中的经验
- 熟练使用客户参与平台（Braze、MoEngage、Iterable、Customer.io、Intercom或类似工具），包括A/B测试和行为细分
加分项：
- 在肥胖、体重管理或代谢健康方面的经验
- 熟悉制药营销法规
查看英文原文
At Sweatcoin, we’re on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we’ve inspired 200M+ downloads and helped users walk over 23 trillion steps.
About the role:
We’re scaling our Digital Obesity and Lifestyle Support Programme (DOLSP), built with one of the world’s leading pharmaceutical companies. It supports people living with obesity through education, behaviour change, physical activity and rewards, and helps eligible users navigate towards appropriate obesity care through our healthcare partners.
You’ll own lifecycle engagement for the programme: who enters each journey, what they need at every stage, when to reach them, and what moves them towards the next meaningful action. You’ll sit in the User Engagement team (Growth), report to our User Engagement Lead, and work closely with Product, Analytics, Medical, Legal and Compliance, as well as our healthcare partners. Around 80% of your time is DOLSP; the other 20% supports lifecycle work across the core Sweatcoin app.
What you’ll work on:
- Shaping and running the DOLSP lifecycle strategy across activation, education, engagement, retention, reactivation and referral into obesity care pathways
- Building and optimising automated journeys and campaigns across push, email and in-app messaging
- Using behavioural segmentation and funnel data to grow Qualified Leads and improve conversion at every stage
- Running experiments on messaging, timing, targeting and channels, and turning the results into clear lifecycle learnings
- Working with our health partners and internal Medical, Legal and Compliance teams so every communication is accurate and compliant
- Supporting DOLSP launches in new markets, adapting to local audiences, healthcare pathways and regulation
- Supporting the wider Sweatcoin lifecycle roadmap across activation, engagement, retention and feature adoption
Apply if you have:
- 3+ years in CRM, lifecycle marketing, user engagement or retention, ideally for a mobile app or digital product
- Experience in pharma, healthcare, digital health or another highly regulated or medically sensitive environment
- Hands-on experience with a customer engagement platform (Braze, MoEngage, Iterable, Customer.io, Intercom or similar), including A/B testing and behavioural segmentation
Nice to have:
- Experience in obesity, weight management or metabolic health
- Familiarity with pharmaceutical marketing regulation and medical/legal approval processes
- Lifecycle programmes run across multiple countries and languages
Why join the Sweatcoin family:
- Flexible, remote-friendly working
- Apple equipment for work
- Team socials and offsites
- Dog-friendly London office in Covent Garden
- Full health insurance, including optical and dental
- Wellbeing and learning allowances
- A mission that genuinely matters: getting millions of people moving every day
Get familiar with our hiring process:
Video Screening → First culture fit interview (30-45 mins) → User Engagement Lead Interview (45 mins) → Take-home task → Task presentation + follow up interview (60-70 mins) → Reference check (3/4 references)
Originally posted on Himalayas