高级数字分析专员
Senior Digital Analytics Specialist
职位描述：
我们的市场团队帮助客户了解他们网站上实际发生的情况以及应该采取什么措施。随着这项工作的不断发展，我们正在寻找一位分析专家，能够全程负责测量工作：设计和实施GA4和GTM设置，构建其背后的数据管道和仪表板，并将结果数据转化为客户可以采取行动的建议。
这是一个需要动手操作的职位。你需要编写数据层规范并针对实时容器进行质量检查，使用Tag Assistant和DevTools调试损坏的标签，在UI无法回答问题时用SQL查询数据。你还需要向客户解释这些数字的含义，因此你应能像追踪未触发的触发器一样，自如地向非技术人员展示洞察。
你将同时处理多个客户账户，与我们的付费广告、SEO、设计和开发团队合作。
主要职责：
- 为客户提供GA4和GTM测量设置的设计和实施，包括事件架构、自定义维度和指标以及服务端标签。
- 编写清晰的数据层规范，针对实时容器进行质量检查，并与开发人员协作确保正确实现。
- 全流程诊断跟踪问题，从损坏的标签到未触发的触发器再到下游报告缺口。
- 构建数据管道和仓储策略（如BigQuery或类似工具），包括GA4导出和行为数据与其他来源的关联，设计可跨多个客户和属性扩展的测量架构。
- 在Looker Studio、Tableau和/或Power BI中构建和维护解决实际业务问题的仪表板，并将原始数据转化为通俗易懂的洞察提供给相关方。
- 制定并执行转化率优化项目：提出假设，设计A/B和多变量测试，以统计严谨性分析结果，并将成果与收入或潜在客户目标联系起来。
- 分析GA4、Crazy Egg、Microsoft Clarity等工具中的网页和行为数据，找出用户流失的位置和原因，并将这些模式转化为对客户的明确建议。
- 支持新业务拓展，协助撰写提案内容，参与投标，并为潜在客户规划分析工作。
技能与要求：
- 深入的GA4和GTM实施经验，包括事件架构、自定义维度和指标、服务端标签
查看英文原文
The Role:
Our marketing team helps clients understand what's actually happening on their websites and what to do about it. As that practice grows, we're looking for an analytics specialist who can own measurement end to end: designing and implementing GA4 and GTM setups, building the data pipelines and dashboards behind them, and turning the resulting data into recommendations clients can act on.
This is a hands-on role. You'll write dataLayer specs and QA them against live containers, debug broken tags with Tag Assistant and DevTools, and query data with SQL when the UI can't answer the question. You'll also be the person who explains what the numbers mean, so you should be as comfortable presenting an insight to a non-technical client as you are tracing a misfiring trigger.
You'll work across multiple client accounts at any given time, alongside our paid media, SEO, design, and development teams.
Key Responsibilities:
- Designing and implementing GA4 and GTM measurement setups for clients, including event architecture, custom dimensions and metrics, and server-side tagging.
- Writing clean dataLayer specifications, QAing them against live containers, and working with developers to get them implemented correctly.
- Diagnosing tracking issues end to end, from a broken tag to a misfiring trigger to a downstream reporting gap.
- Building data pipelines and warehousing strategies (BigQuery or equivalent), including GA4 exports and joining behavioral data with other sources, and designing measurement architecture that scales across multiple clients and properties.
- Building and maintaining dashboards in Looker Studio, Tableau, and/or Power BI that answer real business questions, and translating raw data into plain-English insight for stakeholders.
- Strategizing and running Conversion Rate Optimization programs: developing hypotheses, designing A/B and multivariate tests, reading results with statistical rigor, and tying outcomes back to revenue or lead goals.
- Analyzing web and behavioral data across GA4, Crazy Egg, Microsoft Clarity, and similar tools to find where users drop off and why, and turning those patterns into concrete recommendations for clients.
- Supporting new business efforts by helping draft proposal language, contributing to pitches, and scoping analytics work for prospective clients.
Skills & Qualifications:
- Deep GA4 and GTM implementation experience, including event architecture, custom dimensions and metrics, server-side tagging, and debugging with Tag Assistant and DevTools.
- Fluency with dataLayer design and specification.
- Comfort in code (JavaScript for GTM, SQL for querying and transformation) rather than relying on the UI alone.
- Experience building data pipelines and warehousing strategies with BigQuery or an equivalent platform.
- A track record of building dashboards in Looker Studio, Tableau, and/or Power BI that drive decisions, not just display metrics.
- Experience running CRO programs with A/B and multivariate testing tools.
- Strong communication skills, with the ability to explain technical findings to non-technical clients.
- Agency experience managing multiple client accounts is a plus.
The salary range for this position is $90,000 - $120,000 per year, depending on experience
What we offer:
- Healthy work/life balance
- A creative environment to do the best work of your career
- An amazing team of developers, designers, marketers, and project managers.
- Paid Parental Leave
- Paid vacation and sick time off
- Health, Dental, and Vision insurance
- Retirement plan with company matching
About Happy Cog:
Happy Cog is a growing interactive agency of 70+ people, all working 100% remotely.
We design, develop, and market websites and mobile apps for a wide variety of clients -- everyone from small startups, to Fortune 100s. Projects we've recently worked on have included online ordering platforms for restaurants, custom content management systems for law firms, an economic mobility research platform, and many more.
Happy Cog is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, protected veteran status, genetics, sexual orientation, gender identity or expression, physical or mental disability.
We are also proud to have been on the Inc 5000 list of America's fastest growing companies for 7 years in a row! For more information go to our website: .
Originally posted on Himalayas