内容策略师，合同制（加拿大）
Content Strategist, Contract (CA)
在PointClickCare，我们的使命很简单：帮助医护人员提供卓越的护理。这一切从我们的员工开始。作为一家由创始人领导并由私人持有的领先健康科技公司，我们赋能员工突破界限、创新并塑造医疗保健的未来。
我们拥有最大的长期和急性后护理数据集，并拥有400多个集成合作伙伴的市场，我们的平台服务于超过30,000家医疗机构，真正改变了数百万人的生活。我们还将相当大比例的收入重新投资于研发，确保员工拥有创新和产生持久影响的资源。我们被福布斯评为顶级私有云公司之一，并被评为加拿大最受推崇的企业文化之一，我们提供灵活性、成长机会和有意义的工作。
在PointClickCare，我们赋能员工成为更智能医疗保健未来的建筑师；一个以人类为中心、由人工智能加速的未来，创造有意义且持久的改变。员工利用人工智能作为创造力、生产力和深思熟虑决策的催化剂。通过将人工智能工具整合到日常工作中，协作得到增强，结果得到改善，每个团队成员都能具备最大化其影响力的能力。这一切始于我们的招聘实践，我们发现能够补充我们使命的人工智能专业知识，并持续投资于培训和发展，以在整个员工旅程中培养创新。
加入我们，重新定义医疗保健——让它不仅生存，而且蓬勃发展。如需了解更多关于PointClickCare的信息，请查看Life at PointClickCare，并在Glassdoor和LinkedIn上与我们联系。
合同期限：
13个月
职位概述：
PointClickCare正在寻找一名内容策略师，负责管理并执行我们自有品牌内容渠道的战略，包括我们的博客、播客、网页内容、长篇和短篇内容，以及代理合作伙伴品牌项目。该职位位于品牌营销团队内，对自有品牌内容战略的全流程负责：从规划到制作和表现。
这是一个注重执行、由强大的战略直觉支持的角色。理想的候选人能够制定内容战略，然后亲自投入执行。他们将融入组织中的各个营销小组，将产品营销和上市策略转化为推动我们顶部漏斗思想领导力的品牌战略。
查看英文原文
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
Contract duration:
13 months
Position Summary:
PointClickCare is looking for a Content Strategist to own and execute the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content, and agency partnership brand programs. This role sits within the Brand Marketing team and is accountable for the owned brand content strategy end to end: from planning through production and performance.
This is a hands-on, executional role backed by strong strategic instincts. The ideal candidate can build a content strategy and then roll up their sleeves to deliver it. They will embed with marketing pods across the organization, translating product marketing and go-to-market strategy into brand strategy that fuels our top of funnel thought leadership engine.
This role works across multiple marketing pods and subject matter areas, requiring the ability to prioritize across a broad range of opportunities, build strong stakeholder relationships, and identify the content that will have the greatest impact on brand awareness, thought leadership, and audience engagement.
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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations. As part of our commitment to a streamlined and equitable hiring experience, PointClickCare uses AI tools to assist with candidate screening and assessment.
When you apply for a position, your information is processed and stored with Lever, in accordance with Lever’s Privacy Policy. We use this information to evaluate your candidacy for the posted position. We also store this information, and may use it in relation to future positions to which you apply, or which we believe may be relevant to you given your background. When we have no ongoing legitimate business need to process your information, we will either delete or anonymize it. If you have any questions about how PointClickCare uses or processes your information, or if you would like to ask to access, correct, or delete your information, please contact PointClickCare’s human resources team: recruitment@pointclickcare.com
PointClickCare is committed to Information Security. By applying to this position, if hired, you commit to following our information security policies and procedures and making every effort to secure confidential and/or sensitive information.
Key Responsibilities:
Own the Owned Brand Content Strategy: Develop, manage, and execute the strategy across PointClickCare's owned channels, including the blog, podcast, web, and long and short form content, ensuring a consistent brand voice and point of view.
Execute at a High Standard: Move seamlessly from strategy to production. Plan editorial calendars, write and edit content, manage production workflows, and ship consistently against deadlines.
Translate GTM into Brand: Partner with all marketing pods to translate PMM and GTM strategy into brand content strategy, ensuring owned content supports top of funnel thought leadership objectives and business priorities.
Lead Owned Media Thought Leadership: Develop and execute thought leadership content for PointClickCare executives and subject matter experts across owned media channels, translating their expertise into compelling, differentiated content for the blog, podcast, and other owned formats where needed.
Drive Content Distribution: Develop channel and distribution strategies that extend the reach and impact of owned content, partnering with demand, social, web, and other teams to ensure content reaches priority audiences.
Manage Agency Partnership Brand Programs: Serve as the day-to-day executional lead on brand-related agency programs, managing deliverables and deadlines.
Cross-Pod Collaboration: Interface with product marketing, demand generation, and growth to align content with campaign priorities and audience needs, acting as the connective tissue between brand and the pods.
Measure and Optimize: Track content performance across owned channels, report on key metrics, and use insights to refine the strategy and editorial mix.
Content Frameworks and Best Practices: Establish guidelines for brand storytelling, content positioning, and channel strategy that raise the bar for content across the organization.
Own SUMMIT Content Strategy and Support Event Deliverables: Lead the owned content strategy for PointClickCare’s annual SUMMIT conference, developing the editorial approach and content plan across pre-event, onsite, and post-event channels, including podcast, blog, and paid media content. Support the development and review of attendee-facing deliverables, including registration and SUMMIT website copy, session titles and descriptions, presentation editing, booth messaging, wayfinding, hype videos, and other event content to ensure a cohesive and engaging experience.
Support Employer Brand Content Strategy: Partner with People, Talent Acquisition, HR, and other key stakeholders to support the employer brand content strategy. Develop and edit employee stories, recruitment campaign content, careers-focused web content, and other materials that bring PointClickCare’s culture and employee experience to life while maintaining a consistent brand voice
Required Skills & Qualifications:
- Proven experience in content strategy with a strong executional track record: this role requires someone who builds the plan and delivers the work.
- Hands-on experience managing owned channels such as blogs, podcasts, and web content, including editorial planning, writing, editing, and production.
- Experience managing agency partners and external content programs.
- Strong understanding of how brand content supports top of funnel demand and thought leadership, with the ability to translate PMM and GTM strategy into brand storytelling.
- Ability to analyze content performance metrics and translate insights into actionable improvements.
- Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods simultaneously.
- Background in healthcare or B2B SaaS marketing is a plus but not required