教育市场专员 - 印度尼西亚(6个月合同)
Education Marketing Specialist - Indonesia (6-month contract)
加入我们,重新定义世界体验设计的方式。
Kamusta, hey, g'day, mabuhay, kia ora, 你好, hallo, สวัสดี!
感谢您的关注。我们知道找工作可能会花不少时间,您可能希望尽快了解职位详情,所以我们直入主题。
您可以在哪里以及如何工作
除了我们的全球校区,我们还与来自世界各地的优秀承包商和自由职业者合作,帮助我们实现疯狂的大目标。虽然我们支持灵活、远程友好的工作方式,但此职位我们专注于印度尼西亚雅加达,以便更好地支持我们的团队并保持协作顺畅。
此职位为6个月的合作期,每周工作40小时。
您在该职位中的工作内容
随着Canva不断扩展,变化始终是我们DNA的一部分。但我们认为这正是乐趣所在。因此,这将让您大致了解您入职后将参与的工作类型,但这些内容可能会有所变化。
作为教育营销专家,您将处于活动执行的核心位置,将战略转化为行动。您将与教育团队、PerMar、社区、社交媒体、代理合作伙伴及跨职能团队合作,打造高影响力的活动。
您的工作将直接影响数百万教师和学生在课堂上使用Canva的体验,赋能他们实现更有效的教学和学习成果。
目前,该职位的重点包括:
· 从启动和简报到推出和绩效报告,全程执行真正本地化的教育营销活动,确保活动顺利启动,与印尼教师和学生产生共鸣,并显著促进课堂使用。
· 制定以洞察为导向的活动简报,将战略目标转化为结构化的执行计划,推动激活并支持长期使用。
· 协调内部团队和代理合作伙伴的资源,保持清晰的时间线和质量标准,确保活动按时、符合品牌要求且始终保持高标准,增强信任、运营效率和可重复性。
· 在电子邮件、社交媒体、影响者、付费广告和产品内等多个渠道执行活动,优化渠道组合和信息传递,扩大覆盖面,提高参与度,并将认知转化为教师和学生在课堂上的实际使用。
· 将全球信息本地化为文化相关的教育叙事,确保活动感觉本土化
查看英文原文
Join the team redefining how the world experiences design.
Kamusta, hey, g'day, mabuhay, kia ora, 你好, hallo, สวัสดี!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Alongside our global campuses, we also collaborate with talented contractors and freelancers from all over the world to help us achieve our crazy big goals. While we support flexible, remote-friendly ways of working, for this role we’re focusing on Jakarta, Indonesia so we can best support our teams and keep collaboration flowing.
This role is a 6-month engagement, working 40 hours per week.
What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
As an Education Marketing Specialist, you will sit at the centre of campaign execution, turning strategy into action. You will collaborate with the Education team, PerMar, Community, Social, agency partners, and cross-functional teams to bring high-impact campaigns to life.
Your work will directly shape how millions of teachers and students experience Canva in their classrooms, empowering them to achieve stronger teaching and learning outcomes.
At the moment, this role is focused on:
· Deliver end-to-end execution of truly local education marketing campaigns from initiation and briefing to rollout and performance reporting, ensuring campaigns launch smoothly, resonate with Indonesian teachers and students, and measurably contribute to deeper classroom usage.
· Develop insight-led campaign briefs, translating strategic goals into structured execution plans that drive activation and support long-term usage.
· Coordinate assets across internal teams and agency partners, maintaining clear timelines and quality standards so campaigns are delivered on time, on brand, and at a consistently high bar, strengthening trust, operational efficiency, and repeatability.
· Execute multi-channel campaigns across email, social, influencer, paid, and in-product surfaces, optimising channel mix and messaging to expand reach, increase engagement, and convert awareness into meaningful classroom usage among teachers and students.
· Localise global messages into culturally relevant education narratives, ensuring campaigns feel native to Indonesian classrooms rather than translated, increasing relevance, shareability, and impact across diverse education audiences.
· Track and analyse performance metrics beyond vanity numbers, connecting campaign activity to activation signals, student engagement, and Education MAU contribution, and providing clear, insight-led recommendations for improvement.
· Identify optimisation opportunities and continuously iterate campaigns, applying structured learnings to improve performance over time and raise the execution bar quarter by quarter.
· Collaborate cross-functionally with Education Sales, Community, Product Marketing, and broader Marketing teams, ensuring cohesive messaging and coordinated activation that reinforces adoption, strengthens ecosystem alignment, and drives sustained classroom impact.
You're probably a match if
· You have deep experience in the Indonesian education market, especially K–12. You understand how teachers and students use digital tools in real classroom settings, and you know how to design campaigns that align with school calendars, assessment cycles, and institutional realities — driving meaningful learning outcomes, not just surface-level engagement.
· You’ve run end-to-end campaigns targeting teachers and/or students. You confidently move from insight to brief, coordination to launch, and reporting to iteration — ensuring your campaigns drive reach, activation, and sustained usage.
· You know how to localise global ideas into culturally relevant stories for Indonesian education audiences. You understand tone, channel behaviour, and what motivates teachers versus students — and you tailor your messaging accordingly.
· You’re a clear and compelling communicator. You simplify complex ideas, write strong briefs, present campaign results with structure and purpose, and align stakeholders through thoughtful storytelling.
· You understand how to activate and engage education communities across multiple channels — including email, social, influencer partnerships, and in-product messaging. You know how communities behave online and how to build momentum beyond a single campaign moment.
· You’re data-driven and impact-focused. You look beyond vanity metrics, connecting reach and engagement to activation signals, usage behaviour, and MAU contribution — and you use insights to continuously refine strategy and execution.
· You’re highly organised and operationally disciplined. You proactively manage timelines, dependencies, and risks, anticipating blockers early and delivering campaigns to a high bar.
· You bring a strong growth mindset and sense of ownership. You’re comfortable operating in ambiguity, learning through iteration, raising the execution bar over time, and taking accountability for outcomes.
· You collaborate effectively with cross-functional partners. You build trust through clarity, reliability, and strong communication, ensuring alignment and smooth execution across multiple stakeholders.
About the team
The Indonesia Education Vertical drives end-to-end education growth. Our mission is to expand Canva’s meaningful classroom usage across K–12 and Higher Education.
We work closely with the Ministry of Education, local education stakeholders, community leaders, and internal cross-functional teams to ensure Canva becomes embedded in everyday teaching and learning.
Other stuff to know
We make hiring decisions to engage contractors based on your experience, skills and passion. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.
Please note that contractor-accreditation meetings are conducted virtually.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Check out lifeatcanva.com for more info.