数字营销经理
Digital Marketing Manager
Squadio 是一家总部位于沙特阿拉伯利雅得的全球远程优先的 IT 服务提供商，在埃及和沙特阿拉伯设有交付中心。我们的分布式团队分布在突尼斯、埃及、沙特阿拉伯、巴勒斯坦、尼日利亚和印度。我们于 2011 年在沙特阿拉伯利雅得成立，最初是一家应用开发公司（此前名为 Ibtikar Technologies），后成功转型，以支持初创企业和公司对远程雇佣和管理自己工程团队的需求，这些工程师由 Squadio 的人才社区进行筛选。
作为数字营销经理，你将处于我们数字影响力的最前沿，并在推动我们的 SAAS 解决方案在 B2B 市场的增长中发挥关键作用。你将负责制定和执行数字营销策略，提升我们的品牌，与目标受众互动并产生潜在客户。你在 SAAS 应用和 B2B 营销方面的专业知识将是该职位成功的关键。
主要职责：
1. 策略制定：与跨职能团队合作，制定符合业务目标并有效针对 B2B 客户的全面数字营销策略。
2. 内容营销：制定并监督内容营销计划，包括博客文章、白皮书、网络研讨会和案例研究，突出我们的 SAAS 解决方案对 B2B 客户的价值。
3. SEO 与 SEM：优化网站内容并管理付费广告活动，以提高搜索引擎排名并为我们的网站带来有针对性的流量。
4. 社交媒体管理：在社交媒体平台上创建、精选并管理内容，以增强品牌知名度，与 B2B 社区互动并建立思想领导力。
5. 邮件营销：实施邮件营销活动，培育潜在客户，引导客户上手，并推动 SAAS 用户的产品采用。
6. 分析与报告：监控和分析数字营销绩效指标，提供可操作的见解以优化策略并实现 KPI。
7. 竞品分析：关注行业趋势、竞争对手活动以及 SAAS 和 B2B 领域的新兴技术。
要求：
- 市场营销、商业或相关领域的学士学位。
- 在数字营销方面有实际经验，特别是在 SAAS 应用和 B2B 初创企业领域。
- 对 B2B 营销策略、潜在客户生成和客户获取有深入理解。
- 精通 SEO、SEM、邮件营销和社交媒体平台。
- 出色的分析能力，以及通过数据驱动决策的能力。
查看英文原文
Squadio is a Global Remote-first IT service provider headquartered in Riyadh KSA with Delivery Centers in Egypt and KSA. Our distributed teams are located in Tunisia, Egypt, KSA, Palestine, Nigeria & India. We were founded in 2011 in Riyadh, KSA, as an app development company (previously Ibtikar technologies) successfully pivoted our model to support the growing need of startups and companies seeking to hire and manage their own engineering team remotely with engineers vetted by Squadio’s talent community.
As the Digital Marketing Manager, you will be at the forefront of our digital presence and play a pivotal role in driving the growth of our SAAS solutions in the B2B market. You will be responsible for developing and executing digital marketing strategies that elevate our brand, engage our target audience, and generate leads. Your expertise in SAAS applications and B2B marketing will be critical to your success in this role.
Key Responsibilities:
1. Strategy Development: Collaborate with cross-functional teams to create comprehensive digital marketing strategies that align with business goals and target B2B audiences effectively.
2. Content Marketing: Develop and oversee content marketing initiatives, including blog posts, whitepapers, webinars, and case studies, highlighting the value of our SAAS solutions for B2B clients.
3. SEO & SEM: Optimize website content and manage paid advertising campaigns to improve search engine rankings and drive targeted traffic to our site.
4. Social Media Management: Create, curate, and manage content across social media platforms to enhance brand awareness, engage with the B2B community, and foster thought leadership.
5. Email Marketing: Implement email marketing campaigns to nurture leads, onboard customers, and drive product adoption among SAAS users.
6. Analytics & Reporting: Monitor and analyze digital marketing performance metrics, providing actionable insights to refine strategies and achieve KPIs.
7. Competitor Analysis: Stay updated on industry trends, competitor activities, and emerging technologies within the SAAS and B2B sectors.
Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in digital marketing, specifically within SAAS applications and B2B startups.
- Strong understanding of B2B marketing strategies, lead generation, and customer acquisition.
- Proficiency in SEO, SEM, email marketing, and social media platforms.
- Excellent analytical skills and the ability to translate data into actionable strategies.
- Exceptional communication, teamwork, and project management skills.
If you are a passionate digital marketer with a deep understanding of SAAS applications and B2B startup dynamics, we invite you to join our dynamic team and contribute to our mission of delivering innovative solutions to businesses. Apply today to be part of a growing company that values creativity, collaboration, and results.
Benefits
Fully Remote
Diverse clients
Diverse teams
Originally posted on Himalayas