高级分析师，数字商品展示
Senior Analyst, Digital Merchandising
White Cap的职位不是一份普通的工作。你将在一个充满活力且多元的环境中工作，结识有趣的人，并拥有多种职业发展机会。White Cap家族致力于在每项工作中建立信任。我们通过深入的专业知识、全面的能力以及始终如一的可靠性来实现这一点，而我们的员工是这一承诺的核心驱动力。
职位概述
负责执行和优化Whitecap.com上的数字品类体验。支持数字商品营销计划的战略与执行，以提升产品发现、客户体验、转化率和销售业绩。与品类管理及产品营销团队紧密合作，将品类策略、产品发布和促销重点转化为跨导航、网站商品展示和产品呈现的最佳数字体验。结合数据分析、网站执行和跨部门协作，并作为未来数字商品营销领导人才的基础储备。
主要任务、职责和关键责任
•执行与更广泛的品类和电商战略一致的日常数字商品营销活动。支持指定产品类别的网站商品展示，包括导航、分类体系、筛选条件、产品摆放和交叉销售/升级销售策略。
•确保产品详情页（标题、属性、内容、图像和推荐）上准确、吸引人且完整的产品展示。支持Whitecap.com上的产品发布、库存更新和促销活动的完美执行。
•与品类管理和产品营销同事密切合作，了解品类策略、产品优先级和传播目标。将线下和营销主导的品类策略转化为优化的数字体验，以提升可发现性和转化率。
•分析客户行为和网站表现，识别改进数字购物旅程的机会。支持以提升转化率、参与度和产品发现为目标的测试工作（A/B测试、试点项目和实验）。
•监控品类和产品层面的表现，利用分析工具识别趋势、风险和增长机会。
•定期生成关于商品营销KPI的报告，如流量、参与度、转化率和销售表现。
•将数据转化为可操作的见解和建议，供高级经理和跨职能团队参考。
查看英文原文
A position at White Cap isn’t your ordinary job. You’ll work in an exciting and diverse environment, meet interesting people, and have a variety of career opportunities.
The White Cap family is committed to Building Trust on Every Job. We do this by being deeply knowledgeable, fully capable, and always dependable, and our associates are the driving force behind this commitment.
Job Summary
Responsible for executing and optimizing the digital category experience on Whitecap.com. Supports the strategy and execution of digital merchandising initiatives that improve product discovery, customer experience, conversion, and sales. Works closely with Category Management and Product Marketing, translating category strategies, product launches, and promotional priorities into best in class digital experiences across navigation, site merchandising, and product presentation. Blends data analysis, site execution, and cross functional collaboration, and serves as a foundational talent pipeline for future digital merchandising leadership.
Major Tasks, Responsibilities and Key Accountabilities
•Execute day to day digital merchandising activities aligned to the broader category and eCommerce strategy. Support on site merchandising for assigned product categories, including navigation, taxonomy, filters, product placements, and cross sell/upsell strategies.
•Ensure accurate, compelling, and complete product presentation across product detail pages (titles, attributes, content, imagery, and recommendations). Support flawless execution of product launches, assortment updates, and promotional programs on Whitecap.com.
•Partner closely with Category Management and Product Marketing peers to understand category strategies, product priorities, and messaging objectives. Translate offline and marketing led category strategies into optimized digital experiences that drive discoverability and conversion.
•Analyze customer behavior and site performance to identify opportunities to improve the digital shopping journey. Support testing efforts (A/B tests, pilots, and experiments) focused on conversion, engagement, and product discovery improvements.
•Monitor performance at the category and product level, leveraging analytics to identify trends, risks, and growth opportunities.
•Produce regular reporting on merchandising KPIs such as traffic, engagement, conversion, and sales performance.
•Turn data into actionable insights and recommendations for the Senior Manager and cross functional partners.
•Maintain merchandising standards, digital taxonomy rules, and product data quality in partnership with PIM, Product, and IT teams.
•Support process improvements that increase efficiency, accuracy, and speed of execution across digital merchandising workflows.
Nature and Scope
- Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations. Troubleshoots and resolves complex problems. Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.
- Independently performs assignments with instruction limited to the expected results. Determines and develops an approach to solutions. Receives technical guidance only on unusual or complex problems or issues.
- May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc. Contributes to employees' professional development but does not have hiring or firing authority.
Work Environment
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
- Typically requires overnight travel less than 10% of the time.
Education and Experience
· Typically requires BS/BA in a related discipline. Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field. Certification is required in some areas.
Preferred Qualifications
- Two to four years' experience in eCommerce, digital merchandising, digital marketing, commerce, or related field.
- Strong analytical mindset with the ability to interpret data and translate insights into action.
- High attention to detail and strong organizational skills.
- Comfortable working cross functionally in a fast paced environment.
- Interest in eCommerce, digital customer experience, and online shopping behavior. Experience with web analytics tools (e.g., Adobe Analytics, GA).
- Familiarity with CMS, commerce platforms, or PIM systems preferred. Comfort with Excel and PowerPoint for reporting and storytelling.
- Exposure to site search, taxonomy, SEO, personalization, or testing tools is a plus.
If you’re looking to play a role in building America, consider one of our open opportunities. We can’t wait to meet you.
Originally posted on Himalayas